Ad2One London

Skype introduces online advertising in Oz

11th July 2011

Video calling service Skype is selling online advertising across its properties in Australia, New Zealand, Hong Kong and Singapore for the first time.Skype has appointed digital sales agency Ad2One to sell display advertising across its website, program and mobile apps.

The first campaign in Australia was rolled out for software company Trend Micro.The news comes as last week Facebook announced a partnership with Skype to introduce video calling functions on the social networking site. It's not clear if Skype will integrate its own advertising platforms on Faceook. At this stage, only daily homepage buyouts are available for purchase. However, Ad2One managing director, Australia, Phil Duffield said targeting capabilities may be introduced down the track. Ad2One's UK office was hired by Skype when the video calling service launched online advertising in its key markets, the UK and USA, a few months ago. In May, technology giant Microsoft bought Skype for $US8.5 billion.

Duffield told AdNews: "It's the first time they've [Skype] commercialised their website. We'll be looking to attract the best and biggest brands to utilise Skype as an ad platform."Skype's reach and engaged user brands make it an attractive platform for brands to market their products.

The average Skype user uses it to stay in touch with a handful of family members and close friends. There are not that many opportunities that can deliver that setting to advertisers. Ad2One also added CNN International to its client roster, with a remit to sell advertising across its digital properties in Australia and New Zealand 

AD2ONE Wins Exclusive Online Ad Sales for the World’s No. 1 Food Website - Allrecipes

16th May 2011

Global digital group, AD2ONE has been appointed by Allrecipes (www.allrecipes.com.au), a Readers Digest Association (RDA) brand and the largest food site in the world, as its sales partner for Australia and New Zealand.

Allrecipes receives 535 million visits globally per year from people who want to discover and share food experiences through recipes, reviews, photos, profiles and articles. For 14 years, the site has been a dynamic, indispensable resource for cooks and stakeholders who are seeking trusted recipes, ideas and tips for everyday and special meals.

AD2ONE will be offering advertisers opportunities for brand integration, engagement and personalisation on the Allrecipes.com.au site, including various exclusive sponsorship deals such as featured recipe of the week, homepage ownership, a recipe hub around calendar events, sponsored banners for the printed recipe page people take to supermarkets, newsletters, special occasion microsites, competitions as well as various standard ad units.

“We are delighted that Allrecipes will join AD2ONE’s highly successful lifestyle channel, which focuses on delivering branding campaigns, particularly in the food, grocery and FMCG sectors, to drive sales and customer acquisition,” said Jesse Morris, Australian Business Director for AD2ONE. “The great thing about Allrecipes from the advertiser’s point of view is that it enables brand engagement and personalisation and creates an ideal environment for home cooks to interact with grocery brands as they plan their daily meals.”

“Allrecipes is the number one food site in the world and we are looking forward to a productive partnership with AD2ONE to elevate our brand in Australia and New Zealand even further,” said Wendy McKay Director of International Sales for Allrecipes. “We have a global audience of 29 million passionate home cooks that are ready and willing to interact with brands, helping to expand their web presence and fostering positive word of mouth for their products.”

AD2ONE will be responsible for monetising ad units on Allrecipes.com.au and will sell mobile ads on the Allrecipes.com.au Dinner Spinner Application for the iPhone /iTouch. Allrecipes’ Dinner Spinner is the number one recipe app with more than 5.5 million downloads worldwide, giving home cooks unmatched ease and convenience for finding everyday food ideas on the go.

AD2ONE Becomes The Exclusive Agency Partner to Australian Radio Network (ARN)

16th May 2011

Global digital group AD2ONE has been appointed the exclusive agency partner to assist Australian Radio Network (ARN) extend its reach online.

ARN, which includes the MIX, Classic Hits and Edge 96.1 FM formats, continues to drive growth amongst the 25 to 54 year old demographic in key markets across the country. ARN is driving momentum in the market with its recent corporate rebrand, addition of new on-air talent and launch of their “2000 Moments” research study, unearthing key insights into listener engagement.

ARN is now turning its focus to driving deeper engagement with its audience online. As a result, AD2ONE has been chosen as a partner to build opportunities for advertisers to reach the growing audience of ARN’s various Digital properties.

“This is a perfect partnership for us” said Phil Duffield, AD2ONE’s managing director for Australia. “Our approach is to maximise revenue for our publishers, offer pinpoint targeting for our advertisers, and enhance the brand on all counts.”

ARN’s Paul Parker said AD2ONE’s involvement as their exclusive agency partner was the final piece of the jigsaw puzzle. “Radio and online is the perfect partnership. Our listener’s love the music we play, invest their time in our radio programming and our digital content provides a way to extend that engagement in a rich multimedia experience. AD2ONE is helping us to offer the same deep involvement between our audience and our advertisers”.

The websites reach a broad 25 to 54 year old demographic, offering a range of conventional advertising formats, together with major sponsorship and competition opportunities.

AD2ONE Group is a market leader in digital media sales.  Its key philosophy is to develop revenues for publishers, marketers and agencies. Its innovative advertising solutions complemented by site optimisation, user profiling, flexible traffic solutions and discreet monetising of email lists, ensuring ARN will step change its performance in this area.

AD2ONE Moves into the Optus ZOO

16th May 2011

Global digital group AD2ONE has doubled the reach of its advertising network in Australia, signing an exclusive agreement with the Optus online portal MyZoo. The deal will give AD2ONE advertisers access to more than 140million ad impressions per month.

Phil Duffield, managing director of AD2ONE Australia says it was the company’s transparent approach that secured the partnership. “We ensure our publishing partners have full visibility of sales activity, with accurate, real-time reporting. Then we work with them to build premium opportunities for advertisers that enhances the performance for all concerned.”

The MyZoo portal provides a rich advertising inventory, including a growing mobile audience that advertisers can target using a range of geo-demographic characteristics.  The site is also the homepage for many of Optus’ fixed broadband customers, providing a unique opportunity for advertisers to reach users at the start of their Internet journey.

Crispin Tristram, GM of Sales & Service at Optus Digital Media said this partnership means the website has an even stronger offering for advertising partners and an enhanced experience for customers. “Everyone wins with well-targeted messaging. AD2ONE’s sophisticated analytics and targeted placement builds on our rich content offering .  Users will see products they like and advertisers reach people who are interested”.

Duffeld says AD2ONE is particularly pleased to be working with Optus because the telco’s brand strength will be seen as advantageous to many advertisers. “Successful online advertising isn’t just about numbers. Increasingly advertisers want to build their reputation with target groups, so you have to consider who you are seen with”

AD2ONE WINS INTERNATIONAL BUSINESS TIMES

31st August 2010

Global digital group, AD2ONE has won the exclusive online advertising rights for the International Business Times Australia financial news site (www.ibtimes.com.au).   Online advertising for IBTimes was previously handled by Postclick and AD2ONE won the work in a competitive pitch. IBTimes joins AD2ONE’S successful Business and Finance category, which already features some of the world’s leading providers of online business and market related intelligence. The Australian IBTimes site (or international network of sites 4 million unique visitors) achieves 380,000 unique visitors per month.

IBTimes joins AD2ONE’s growing portfolio of business and finance sites which includes the world’s leading news and financial information website, Reuters.com, stock market forum www.HotCopper.com.au, Australia’s leading independent financial product comparison site, www.infochoice.com.au, Australia’s most comprehensive investor education community, www.invested.com.au, one of Australia’s leading online publishers of business and finance information, www.thefinancialarena.com.au.

“We strive to provide our business audience with the essential financial news from Australia and around the world as it happens, which helps them to make better informed business decisions,” said James Kong, Marketing manager, the International Business Times Australia.  Our Australian site provides brands that want to target business decision makers with the perfect channel to target this hard to reach group,” continued Kong.

The International Business Times (Australia) is an online-only publication that produces the latest financial news from all the world’s markets through its global editorial network of 12 autonomous editions including Australia, US, UK, China and India. This network enables IBTimes to give its readers complete breaking and in-depth global reports balanced with local perspectives. Exclusive interviews with top decision makers and trendsetters, combined with coverage on cutting edge innovations make the International Business Times an indispensable source for news.

“We are absolutely thrilled to have added IBTimes Australia to our growing portfolio of premium business and finance sites and we look forward to working with them and our agency contacts to offer brands unique advertising opportunities on the site,” said Phil Duffield, Managing Director of AD2ONE, Australasia.

AD2ONE provides exclusive advertising access to premium vertical brands such as Lonely Planet, Expedia, Coles Online and AOL for Australia’s leading agencies, marketers and publishers.

IASH Australia

5th August 2010

Twelve online advertising companies have announced the formation of Internet Advertising Sales Houses of Australia (IASH), an industry body that will take over the mantle from Internet Assigned Numbers Authority (IANA).

Members voted Phil Duffield, managing director of AD2ONE Group, as president of IASH Australia, with director of Full Circle Neil Fox as vice-president and managing director of PostClick Andrew Lockwood as honorary treasurer.

The founding members of IASH Australia have adopted a code of conduct that will encourage best practice among Australian online advertising sales houses, working to increase advertiser and media buyer confidence in the sector, undertake research, and work with industry bodies such as the Media Federation of Australia (MFA) to promote online advertising.

“The MFA congratulates the online industry on the formation of IASH Australia and applauds the commitment by the founding members to the code of conduct audit, seeing it as an important step in the maturity of digital media,” said Kerry Field, Partner Innovation, Mindshare and MFA digital sub-committee chair.

The industry body indicated that through the code, IASH Australia members aim to ensure online advertising placed via their networks does not appear on websites that could jeopardise advertisers’ brands.

IASH Australia said that it would work closely with ABC Australia to 'deliver a rigorous audit to ensure their members meet and adhere to the code of conduct'.

“With the independent assurance ABC Australia’s auditing of the code of conduct will provide, the sector can continue to promote growth and evoke further confidence from both advertisers and media buying agencies,” asserted new IASH president Phil Duffield.

Members of IASH Australia include AD2ONE Group, Adconion Media Group, Digital Network Sales, Full Circle, Gorilla Nation Media, MaX Interactive, Multi Channel Network Pty Ltd (MCN), PostClick, Response Directive, 3D interactive (3Di), Tribal Fusion and Valued Interactive Media.

AD2ONE SCORES HAT TRICK

5th August 2010

AD2ONE SCORES HAT TRICK WITH FAT PROPHETS, SHOPPING.COM and eBUDDY WINS

AD2ONE offers exclusive advertising access to top business & consumer sites.

AD2ONE, the global digital group, has won three new clients and will now provide exclusive online advertising access to the world’s leading independent stock market research house, Fat Prophets, the eBay owned pioneer of online comparison shopping, Shopping.com  and the world's first, independent, web browser-based instant messaging (IM) service and now a popular IM aggregator, eBuddy.   All three clients were won in competitive pitches recently.

According to Phil Duffield, Managing Director, AD2ONE: “AD2ONE’s recent hat trick of client wins shows that we are still kicking goals and winning great premium publishers, despite this challenging market. I believe this is due to our reputation for relentlessly focusing on achieving business objectives for advertisers and publishers.”

Shopping.com was won in a competitive pitch.  It is one of the fastest growing shopping destinations on the internet averaging in excess of 1 million unique visitors per month in Australia (according to Nielsen NetRatings).

“Shopping.com’s key objective is to enable consumers everywhere to use the power of information to find, compare and buy anything. Advertising plays an important role in driving revenue and helping consumers by providing greater choice.  Shopping.com chose AD2ONE to provide exclusive advertising to the site because of their experience with other popular consumer sites including Lonely Planet, Expedia and Lastminute.com.au and because of their ability to deliver,” said Adam Canter from Shopping.com.

AD2ONE will be providing exclusive advertising access to Fat Prophets range of financial sites including www.fatprophets.com.au, www.aireview.com.au and www.marcustoday.com.au.

According to Patrick Ganley Chief Operating Officer of Fat Prophets, the company attracts a new breed of Do-It-Yourself investors and the company provides them with independent stock market advice they can trust.

“Our mission is to make our members’ investments as FAT as possible and in order to invest in our continually evolving intelligence gathering processes and resources, we need to generate healthy revenues from our websites,” said Patrick of Fat Prophets. “That is where AD2ONE comes in and we’ve selected them because of their demonstrated expertise in our market with finance sites HotCopper and The Financial Arena.”

Fat Prophets will join AD2ONE’s growing portfolio of business and finance sites which include leading stockbroking and trading website The Inside Trader, stock market forum www.HotCopper.com.au, Australia’s leading independent financial product comparison site, www.infochoice.com.au, one of Australia’s leading online publishers of business and finance information, www.thefinancialarena.com.au, Australia’s most comprehensive investor education community, www.invested.com.au and www.linkedin.com, the leading global social media site for business professionals.

According to eBuddy’s CEO, Jan-Joost Rueb, the company’s objective was to monetise its popular IM aggregator site and to create revenue streams to enable it to develop new and better communications products for its young consumers.

“Our technology enables over 20 million of monthly global visitors with AOL, Google Talk, MSN, MySpace, Facebook, ICQ and Yahoo Messenger accounts to chat free of charge in one aggregated interface without having to download or install any application on their computer. Millions of monthly users also access eBuddy on their mobile phone and therefore we wanted to maximise the opportunity to target them with relevant marketing messages,” said Rueb, eBuddy.

ABOUT AD2ONEAD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for Australia’s leading agencies, marketers and publishers.  Sydney headquartered AD2ONE offers fully integrated advertising solutions to marketers.

The global AD2ONE group has been established since 2000 and was launched in Australia in 2004.  The Australian operation operates throughout Australia, New Zealand and Asia Pacific and has four offices globally including London, Singapore and Dublin.  There are ten Australian based staff.

AD2ONE Group is a market leader in digital media sales.  Its key philosophy is to develop revenues for publishers, marketers and agencies. Its innovative advertising solutions complemented by site optimisation, user profiling, flexible traffic solutions and discreet monetising of email lists, ensures publishers achieve the best possible market position and financial results.

AD2ONE’S exclusive premium brands span many vertical sectors and include HotCopper, Best Restaurants, NRMA, ninemonths, Beauty Heaven, WWE, Linked In, Expedia and Lonely Planet.  Many of these brands were won from AD2ONE’S competitors in Australia.

AD2ONE opens Melbourne Office

5th August 2010

Online ad sales house, Ad2One, has opened its second Australian office in Melbourne due to a surge in demand from online publishers and advertisers.

The new office, based in Melbourne’s CBD, will be headed by former Sensis Mediasmart staffer Kate Tilden, as Victorian sales manager.

Tilden bringswith her knowledge of the Victorian market, most recentlyworking at Mediasmart as sales manager for Victoria and South Australia.

A number of Ad2One’s Sydney-based clients, including Lonely Planet, have a presence in Victoria and the Melbourne office is already said to be workingon a number of client briefs.

Phil Duffield, managing director of Ad2One Australia, said: “We’ve had a great success supporting our web publishers’ objectives of increasing revenueand the marketers who want to resonate with online consumers.

“The work we’re doing is in high demand, and a lot of that demand is coming from Victoria.”

Ad2One is looking to expand its Melbourne offi ce. The global group’s Australian clients include Best Restaurants, NRMA, Linked In, Expedia and Lonely Planet.

At MediaSmart Adrian Kos, previously with Fairfax Digital, News Interactive and Ninemsn, is now the Victorian sales director

New partnership with PleaseTakeMeTo.com

5th August 2010

AD2ONE, the global digital group that provides exclusive advertsing access to premium vertical brands, has added to its travel portfolio by winning PleaseTakeMeTo.com. 

The site, a comprehensive, media-rich travel resource, is designed to provide both Australian and overseas tourists with information about Australia and it was launched in june 2007.

It was developed by Brisbane-based Tourism Media with the assistance of Tourism Australia, all of the state tourism bodies and many regional and local tourism bodies. PleaseTakeMeTo recieves over 500,000 page views per month.

It complements AD2ONE's growing travel category which also includes Expedia and Lonely Planet.

AD2ONE wins travel site double

5th August 2010

Digital sales house AD2ONE has won deals to represent both lastminute.com.au and travel.com.au both part of the Wotif group.

The two Wotif Group sites will join AD2ONE's existing portfolio of travel sites which includes LonelyPlanet.com,Expedia.com.au and PleaseTakeMeTo.com.

Phil Duffield,AD2ONE Managing Director, said:

'With the tough economic climate encouraging more Australians to holiday closer to home, both domestically and in Asia rather than further afield, the addition of lastminute.com.au and travel.com.au to our portfolio is particulary valuable, as both provide the traveller with an extensive choice of travel products at very competitive prices'.

The Wotif Group provides both business and leisure customers with travel booking services. It's travel sites provide a choice of accomodation, flights, car rental, insurance, travel packages or tours