Latest News
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Digital Media Awards 2012
11th April 2012
Congratulations to Ogilvy, who won the award for "Best New Media Campaign by an Agency" at the 2012 Digital Media Awards on March 30th.
The awards were sponsored by AD2ONE and we are delighted our partners in Ogilvy scooped this prize on the night.
Well done to LJ Byrne and Kim Behan at Ogilvy, looking forward to next year already!
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New Publisher - AD2ONE Secures CityJet
26th January 2012
Dublin-headquartered CityJet has this week launched a bespoke online ad platform that will allow Irish and global brands to market their services to the airline's customer base.
CityJet will, for the first time, allow bespoke brands to advertise on its website, e-tickets and marketing emails.
“Partnering with Ad2One will allow us to most effectively set up partnerships to target our ideal clientele,” said CityJet CEO, Christine Ourmières. “Eighty percent of CityJet's passengers travel for business purposes, 73pc have a management status, while 38pc of them work with financial and professional services.
“Our passengers tend to be an affluent audience with high disposable incomes and 80pc book online while others book through an agent. Our new online advertising incorporates some offline opportunities also in that all boarding passes can now be branded with advertising messages."
“This is a totally unique and bespoke advertising solution, with very limited availability, which means that premium brands now have the possibility of marketing to a highly affluent, captive market, which is as good as it gets in terms of digital advertising,” Robert Quirke, managing director of Ad2One.
"There is a sophisticated reporting and tracking feature which tells the advertiser how effective their campaign is, and excellent targeting capabilities. This new advertising proposition from CityJet is a testament to the strength and demand for innovative solutions in the Irish digital marketing industry, and is genuinely creating growth and jobs in a time of recession."
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Irish users thriving on the success of business social networking
21st February 2011
LinkedIn Groups are a gathering place for members to collaborate on professional topics. They are thriving community environments that span topics across industries, functions, regional areas, organizations, and more. All Groups are moderated and managed by LinkedIn members. Membership to Groups can be open or private. Discovering Groups is easy and available through the organic flow of the site, including viral updates and search results.
LinkedIn Groups are well-adopted and rapidly growing with over 600,000 groups in existence today and 20,000 new groups created each month. 3,000,000 members join a new Group each month. Of members who are in a Group, most belong to 4 or more different Groups.
With such wide adoption and growth, it’s not surprising that members find a lot of value from LinkedIn Groups. Members join different types of Groups to help them be more productive and successful in their career. Groups enable them to learn about industry trends from trusted peers, find the latest news and articles, discover solutions to current business challenges, and connect and network with colleagues and group members.
With such a variety of group types and topics available to members, connecting with subject-matter experts is easy. Members showcase trust in the validity and credibility from answers and suggestions provided by other group members
Members showcase trust in the validity and credibility from answers and suggestions provided by other group members, even niche questions or occupational-specific questions are answered in Groups.
Groups are a great way for professionals with similar interests or in similar fields to share relevant and current news articles. Because they’re being shared by trusted connections or colleagues, the information being distributed more relevant and drives more engagement.
For more information on Groups that includes the following please contact AD2ONE;
- Strategic approach to launching your group
- How to successfully set-up and manage your group
- Successful case studies from many different industries
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Brand advertising takes off on CarsIreland as sale of second hand cars soar
17th February 2011
CarsIreland.ie the leading website for over 30,000 used cars in Ireland which attracts over 200,000 unique visitors a month claimed today that 80% of people in Ireland who are looking for a second hand car automatically go online to find what they are looking for.
Mick Dillon of CarsIreland.ie says that record sales in second hand cars in January 2011, the highest reported by independent dealers for over ten years, has resulted in increased demand for online advertising on the CarsIreland.ie website. He says that the bad weather in December, where people experienced problems with older cars, meant that they are now trading up to newer and more reliable cars. The surge in January for example led to a jump in our online traffic to over 205,000 users and demand for space on CarsIreland.ie.
To cope with the jump in online advertising AD2ONE the Digital Sales Agency has been appointed to handle all online advertising for CarsIreland and will now, according to Roddy Walshe of AD2ONE provide video advertising for a wide range of advertisers. Walshe said that the agency will now offer a mix of banner advertising as well as video advertising as part of their offer. Other opportunities such as sponsored content may also be considered.
He also said that online advertising, which continues to grow rapidly in Ireland (over €60m was spent in Ireland during the latter part of 2010), has meant that sites like CarsIreland.ie offer excellent ROIs (Return on Investments) for brands who require effective targeting without wastage.
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Interest in Irish politics surges around the world as visitors from 194 countries log on
17th February 2011
AD2ONE the digital sales agency which represents the popular online political forum Politics.ie claims that interest in Irish politics has surged as the national debt crisis sinks in and in advance of the pending national election with visits from 194 countries (UK 10.7% and the US is 5.5%).
According to Roddy Walshe, Sales Director for AD2ONE “politics.ie which already attracts 839,353 visitors, predominantly male is expected to surge during the upcoming election. Hot topical issues on the site include the National Debt, our allegiance to Europe, unemployment and political reform”.
He says that 86% of those visitors who post comments on the site are male aged between 18 and 49 and that 59% of male users are over age 35. 43% are married and 67% are university graduates or higher.
Commenting on the surge of interest amongst the electorate in the current political unrest in Ireland spokesperson for Politics.ie says “interest in debating political issues is growing and already our site attracts 201,466 Absolute Unique Visitors with a staggering 6,823,928 Pageviews. The inertia we have seen in the past ten years when it comes to interest in elected representatives has disappeared. Online debates indicate that users are extremely concerned with our growing debt problems and we have now created a special section dedicated to this entitled “national debt clock” to facilitate those who want to express their concerns.
AD2ONE now offer advertising on the site for brands who want to target an older educated male biased market. Roddy Walshe claims “brands can now deliver messages to an engaged consumer using a variety of advertising and promotional options such as video sharing content, expandable banners and sponsorships?
According to Washe “now that online advertising continues to grow rapidly (€53.9 million in online advertising in the first half of 2010 (HI) according to the IAB Ireland and PwC adspend study) brands are now looking at new ways in which to engage the audience in news ways on the internet.
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AD2ONE cook up Delia online
17th February 2011
Delia online, provides cookery advice, ideas and inspiration for food lovers ‘It’s like having Delia at home in your kitchen".
Passionate food lovers, the Delia Online audience enjoy good food, good wine and regularly share their cookery knowledge with other community members. Capturing three generations of women - food-loving singles, busy mums who juggle family and work and empty nesters. Delia Online offers the perfect environment when seeking to engage with food-loving opinion formers.
•The UK’s biggest-selling cookery writer
•Publishing books since 1969 - over 40 years of best-selling cookery books
•Sold over 21 million cookery books worldwide
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AD2ONE launches the leading provider of international business news
17th February 2011
International Business Times provides news relevant and accessible to a wide range of readers from political leaders to executives of multinational corporations; City bankers / traders to innovative entrepreneurs.
The International Business Times stems from a desire to promote global change at 2 levels.
Firstly, IBTimes was founded on the precept of giving all world markets and their participants access to high quality and abundant business and financial news. We believe that strong business media support is necessary for each economy / market to grow and contribute to global prosperity.
Secondly, we were created from the start as an international news organization. This allows IBTimes to maintain a global viewpoint while offering in depth news coverage relevant to the readers of the respective country in the local language.
We believe media shapes economic policy and countries’ trade practices. Our vision is to be an open and objective platform for international dialogue between trading corporations and governments. Our goal is to help make the world a more unified marketplace.
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AD2ONE announces drive to target parents and teachers
17th February 2011
AD2ONE the digital sales agency has announced a series of online advertising initiatives aimed at parents and teachers through www.schooldays.ie the leading online resource for Parents and Teachers which includes video content sharing advertising.
The site which has an audience of 110,000 unique visitors can now deliver engaged consumers for brands using a variety of advertising and promotional options such as video sharing content, expandable banners and sponsorships. According to Sales Director of AD2ONE Roddy Walshe “as brands continue to advertise online to target vertical niche markets such as parents and teachers it is important that they look at a range of options other than traditional banner advertising if they are to truly engage with the audience and build loyalty.”
He says that as online advertising continues to grow rapidly (€53.9 million in online advertising in the first half of 2010 (HI) according to the IAB Ireland and PwC adspend study) brands are now looking at new ways in which to engage the audience rather than banner advertising. “It’s not the size of the online audience that counts, it’s the quality of visitor. If your brand can ignite a two way dialogue in a secure trusted environment with their immediate target audience then the campaign is more easily evaluated.
Schooldays.ie provides information to parents and teachers in Ireland on all the practical elements of schooling, from finding schools to information on learning resources, school tours, school competitions, communions, confirmations, debs, afterschool classes, birthdays, family breaks and activities. Target advertisers include the school holiday tour operator market, insurance companies, fast moving consumer goods and food. The site brings together information from the Department of Education, school assessments, and statistics from 3rd level institutions into one easy location per school, as well as facilitating parent-focused discussions and social-networking.
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AD2ONE Ireland Scores Online Sales Contract For Premier League Web Business
29th October 2010
AD2ONE Ireland, the digital sales agency, has announced that it has been signed up by Barclay’s Premier League in an exclusive partnership agreement to represent all of its online advertising in Ireland. For the first time Irish advertisers can promote their brands online directly to Irish fans of the world’s most popular football league website which attracts 18.5 million page impressions a month in Ireland with 603,000 unique users.
Under the terms of the deal, AD2ONE Ireland will be responsible for selling ads, sponsorships and promotions across Premierleague.com which attracts 5 million global visitors a month attracting over 158 million page impressions on average.According to Roddy Walshe, Manager for AD2ONE Ireland “The Premier League provides a strong outlet for brands trying to engage with sports fans across all age sectors from teens upwards. As well as banner ads we are offering a range of promotional opportunities including sponsorship, home page takeovers, pre-roll video advertising and other branded elements. And we’ll create and manage all aspects of online campaigns on the main site as well as in the Games section – the Fantasy Premierleague, the world’s biggest fantasy game in its own right.
The addition of Premierleague.com, which comes only a week after the Agency announced its partnership with MTV has, according to Roddy Walshe, “further strengthened AD2ONE Ireland’s already extensive portfolio, which includes LinkedIn, Ryanair, National Geographic, Disney and the digital versions of Hello Magazine.
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MTV Announces partnership with Irish Digital agency AD2ONE Ireland
29th October 2010
MTV Networks UK & Ireland (MTV UK) has agreed an exclusive partnership with digital sales agency Ad2One Ireland to enable advertisers promote their brands to Irish visitors across the entire MTV online platform.
Under the partnership AD2ONE will offer multiple advertising opportunities including standard online advertising, pre-roll and sponsorship deals across all of the MTV-owned websites, including MTV, Nickelodeon, Nick Jr, South Park and Game Trailers, to a range of Irish brands.
AD2ONE Ireland’s portfolio already includes LinkedIn, Ryanair, National Geographic, Disney, MySpace.com, The Guardian and Hello Magazine.
According to MTV, the partnership will encourage Irish brands to advertise across its network, which has experienced 63pc year-on-year growth (Jan-Sept 2009 compared with the same period in 2010). With the advertising market in Ireland expanding at a considerable rate each year, it said the new partnership is a significant investment and a vital catalyst for growth for this side of the business.
Following a series of developments over the past year across MTV UK’s online advertising sales platform, including the merger of its ad sales division Viacom Brand Solutions (VBS) with Sky Media and the UK digital sales team's move in-house, the network said it had reviewed its online advertising strategy across both markets to ensure its content is readily distributed to the millions of users across both UK and Ireland.
“We are delighted to announce our partnership with AD2ONE Group Ireland, which marks our ongoing commitment to generating new investment opportunities across both sides of the Network,” said Duncan McCrum, director of digital sales at MTV Networks UK & Ireland. “With their extensive knowledge of the online marketplace, an impressive portfolio of on-brand clients and the excellent relationships it has with advertisers and media buyers, we are confident the team will help us to fulfil our ambitions in this market.”
“In the past when considering online advertising the immediate response on the part of advertisers was to seek out Irish sites which generated the most traffic,” said Roddy Walshe, sales director, AD2ONE Ireland. “While this is still very important today it is vital that brands benefit from exposure across as wide a spectrum as possible. AD2ONE’s ethos is to enable advertisers to promote brands accurately, and without wastage, on leading sites which receive volume traffic from the Irish consumer.”
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Online Video Kills the TV Star
5th August 2010
Video Advertising set to become the fastest growing online advertising format claims Irish Digital Agency Chief
Dublin Monday 21st June 2010 - Video advertising is set to become the fastest growing online advertising format according to Irish Digital Sales Agency Ad2One Group Ireland and will, they claim show a 78% growth by 2012 when brands will distribute more professional-quality video content online as part of any advertising campaign as opposed to traditional TV Advertising.
One of the largest international third party sales agencies in the world Ad2One Group Ireland claims that TV advertising will suffer as more companies investing in online videos ads as an alternative advertising medium. Online video advertising will drive greater traffic and marketers can, they say, expect a trade-off for the continued high CPM costs of video ad placements.
According to Roddy Walshe of Ad2One Group Ireland “TV Advertising in Ireland will suffer, maybe not immediately, but certainly over the next three years as online video advertising is set to surge. The equivalent of TV advertising online video marketing is attractive because it’s much cheaper and accurately targets key audiences without any wastage. It offers far superior targeting and offers tangible results, delivered through analytic tracking.
His comments dovetail with the launch of Ad2OneVIRAL, is a new online advertising product which integrates video advertising on the most popular international websites visited by Irish people. The Ad2One VIRAL product offers media buyers and marketing professionals a fully designed campaign for maximum engagement as all campaigns deploy a highly effective blog outreach as standard.
Ad2One Group Ireland claim that with their VIRAL product they are one of the only agencies in Ireland with the ability to accurately target online viewers with ads based on demographic information. YouTube is utilized as an integral part of the Ad2One Group Viral Service where viewers watch over 100 videos daily every month in a rapidly escalating advertising medium which has seen a tenfold jump in the number of advertisers during 2009 alone.
He continued “the big challenge for marketers using online video advertising where it is tempting to use videos disguised as entertainment is to weave the commercial message into editorial content for greater impact. The onus will be therefore to focus on creative content that entices the online visitor and engages with them effectivel
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Ryanair introduce new opportunities
5th August 2010
Want to advertise on the confirmation and destination pages of Ryanair.com? Well now you can!
Ad2One Group Ireland has been appointed as a digital partner to sell advertising opportunities across all its destination pages to enable brands target Irish users browsing up to 154 different destinations on Ryanair.com. New packages available from Ad2One allow Irish brands also target European users looking at Dublin as a destination. Dublin Content includes: shopping, upcoming events, nightlife, activities and attractions. Benefits are that the targeting is more specific and niche.
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AD2ONE brings celebrities to Ireland
5th August 2010
Our Obsession with celebrity culture in Ireland offers pay back for brands
What has Lady Gaga, Piers Morgan, Catherine Zeta Jones and Karate Kid got in Common? And what does it matter to Irish advertisers? 3.1 million Irish Page impressions that’s what! At last you can promote your product and reach young women in Ireland between 18-35 years on People.com.
People.com, one of the most popular international websites now attracts a huge Irish female audience. With an impressive 3.1 million page impressions and 132,000 unique ussers from Ireland alone clearly this is a site that cannot ignored in any advertising campaign that sets out to capture a lucrative female audience. Campaigns can be devised by Ad2One in package format that includes people.com sister entertainment weekly magazine (EW.com). Both combined offer superb access for female products and other fast moving consumer goods that appeal to women in this age group. Ad2One Group has won the exclusive advertising rights to enable Irish brands to promote their products on one of the most sought after advertising online communities in the world.
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AD2ONE Guarantees Video Views
5th August 2010
AD2ONE have introduced a new product to the market called "Viral". AD2ONE guarantees views for any type of video campaign. Distributing content into a range of sites based on the target audience. Why Viral Marketing?
Marketeers use Viral Marketing because of its strengths and capabilities;
* Reach can explode
* It’s cheap
* Leads can be highly qualified
* Breaks through the online / email clutter
* It’s cool
* Improve natural search ranking
One of the key aspects behind any viral campaign is content - taking that content and placing it in relevant places where people can watch, share with friends, or even play a game. Take a look through this overview from You Tube about their site as there is a great case study for Evian within this which shows why the brand managers found viral so important and ultimately effective.
www.bit.ly/ThinkVideo
Here is another well known campaign that went viral with huge success-
Client: Cadbury / Gorilla
The now ubiquitous and famous clip that sparked mass interest when it launched in 2007. Achieving 1m views in the days that followed the launch, the campaign was a huge success for the brand that had been dogged by product recalls and a decline in public perception. It also enabled them to use viral marketing as effectively as their previous (and expensive) sponsorship of popular TV soap, Coronation Street.
The results
Millions of clip views. Increase in public perception. Repair of PR blunders. Positive sentiment. Increase in sales. Lots of spoof versions. More viral campaigns followed from Cadbury.
http://www.youtube.com/watch?v=TnzFRV1LwIo
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Ad2One promises bigger female audience
5th August 2010
Sunday, May 09, 2010 By Catherine O'Mahony The Irish arm of international digital sales agency Ad2one is promising a range of new access points to firms hoping to target the female consumer market.The agency is offering immediate access to the online versions of Hello! and Marie Claire magazines, the Daily Mail and People.com.Roddy Walshe, spokesman for the group in Ireland, said Irish brands which found it difficult to target this sought-after consumer sector could now reach up to 500,000 women in the 18-45 market.‘‘It is now possible to advertise directly to unique Irish visitors on these sites. Other major websites which are represented byAd2One and can be tapped into by Irish advertisers include Ryanair, the Guardian, MySpace.com, the Wall Street Journal, eBay, LinkedIn and the Disney Channel.”
Walshe said the traditional advertising routes that had been used to target the so called ‘housewives’ market were drying up, due largely to the increasing consumption of internet-based content.He added that 70 per cent of women in Ireland aged between 18 and 35 shopped online for clothes, make-up and other goods. ‘‘While the majority of display advertising spending will go to the big publishers such as newspapers’ websites, a growing share of the market is going to companies such as Ad2one, a one stop shop which coordinates an online media advertising campaign, to help advertisers place their ad on a range of sites - from specialist branded sites to mass-market.”
To view Sunday Business Post Article click here
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Portfolio expands with New Scientist
5th August 2010
AD2ONE, the UK’s leading digital sales agency, has been appointed by New Scientist to sell its online inventory across mainland Europe.
The agreement will further enhance AD2ONE’s pan-European credentials, following the announcement in January that the sales house had formed a strategic partnership with leading German publisher Tomorrow Focus AG and its digital division, Premium Publishers Online (PPO). AD2ONE’s UK portfolio already boasts global brands such as eBay, Lonely Planet and Disney.
Grant Allaway, Managing Director of AD2ONE said “New Scientist is an internationally recognised media brand, so we are delighted that they have chosen to work with us. The website has a diverse user base and delivers more insight than any other current affairs or science source on the internet”
According to latest statistics released by New Scientist, the site delivers 13 million pages impressions a month with around 3.5 million unique users, whilst New Scientist magazine enjoys a worldwide readership of over 800,000.