13th March 2013
1: The old adage of the brand goes where the audience is… With the ever increasing penetration of smart phones, combined with a consumer behaviour becoming more comfortable interacting and transacting via their mobile, leads to greater and improved interaction with advertising content and improved results from mobile campaigns.
2: More creative and engaging adverting solutions. Larger, high definition screens, improved mobile network infrastructure, and the growing availability of Wi-Fi on the go, all leads to the ability to develop richer media solution on the mobile screen. The more creative and engaging the solution, the better the campaign results will be…
3: Mobile internet is overtaking desktop use for casual and personal internet usage. Brands can now reach their audience via a digital medium during a time of day that was previously dominated by radio and outdoor… rush hour. For example, brands can now capitalise on a captive audience during their commute, during which online mobile usage peaks at key times of the day. The availability of brands to sponsor Wi-Fi hotspots, both static and in motion on trains for example, gives them the ability to serve engaging and interactive content via mobile at a time which was previously not possible.
Our top tip for brands which will spearhead mobile marketing…
1: Nike. Nike as a brand has a rich and diverse culture of interacting with their customers in unique and innovative ways since the ‘60s. With everything from inspiring video footage of their actual customers pushing themselves to the limit of their ability, to ‘in shoe’ technology, it only a matter of time until Nike harness mobile technology to interact with their target demographics in even more engaging ways. With big investments into branded apps such as Nike Training Club (Female market orientated) and Nike+ Running, you can be sure to see a big push in mobile marketing from Nike in 2013 and beyond. The brand in hand at the right time; on your run, and on your run to the shops…
2: Redbull. Rarely has a brand dominated a market so effectively so quickly. The Redbull brand now no longer symbolises energy drinks, but has successfully made that transition into marketing mecca where-by the brand is now synonymous with a lifestyle, a high adrenaline adventure lifestyle. Investing hundreds of millions into projects such as Formula One, obscure sport sponsorships and more recently Mr Baumgartner’s amazing leap of faith, the brand has a fantastic understanding of how to reach their audience for complete industry sector domination. With a huge portion of all online streaming video watched by their target demographic now consumed via mobile, Redbull have already capitalised on this trend by launching the Redbull TV mobile app. Be prepared to see the Redbull logo on your mobile soon…
3: Unilever, or Lynx to be specific. Lynx have never been afraid to push the boundaries a little in their messaging and advertising content. The recent Apollo Space Academy campaign launching a lucky guy into space is testament to this. Their recent social and display campaigns have had more and more emphasis on mobile interactions, as Unilever understand that the majority of their target market’s social network usage is via mobile. Expect some highly creative mobile specific advertising, which will utilise all the technology of the smart phone, camera, voice, gps… perfect for in-store redemption.
AD2ONE are launching Ireland’s leading mobile marketing solution on March 31st, stay tuned!
19th September 2012
Two year contract awarded to AD2ONE, a leading Irish digital sales agency, forms a key part of eircom’s expansion of its digital assets in the Irish market into a new revenue stream for eircom.
Dublin, 13th September, 2012 – AD2ONE has secured a two year contract with eircom to develop and grow a key revenue stream estimated from the Irish Digital Marketing Industry, which has resulted in six new jobs at the digital sales agency located in Dublin’s Fitzwilliam Street, bringing staff numbers to eight.
AD2ONE has developed a precise strategy to create an entirely new solution, eircom Media, which encompasses all advertising solutions across the entire eircom Group: eircom, Meteor and eMobile.
Under the new agreement with AD2ONE, advertisers will now be offered a wide range of marketing solutions and sponsorship opportunities. The eircom Media proposition allows brands to reach their target audience via online, mobile and location based solutions through highly engaging campaigns. This includes a brand new advertising format which allows streaming videos to play, enabling brands to broadcast their television ads not only on TV but also online.
What makes the new eircom Media Solution so exciting for brands, is the fact that it delivers such a broad reach across the Irish consumer profile. As a pillar of Irish society, delivering the backbone of fixed and wireless communications in Ireland, eircom has approximately 2 million customers in Ireland, and one of the most highly trafficked websites www.eircom.net. By combining three brands under the eircom Media umbrella, advertisers can now reach all consumer audiences online, via mobile and through video: eircom for middle Ireland, Meteor for a younger demographic and eMobile as eircom’s mobile audience for fixed-line customers. eircom Media has now become the cornerstone for all digital marketing campaigns in Ireland. –
Consumer interaction with eircom’s digital properties has dramatically increased in recent times. As the leading ISP in Ireland, over 70% of eircom broadband customers email addresses are @eircom.net, which reflects the brand’s broad reach into the Irish market.
Speaking at a bespoke eircom Media launch event today at eircom’s headquarters in Heuston South Quarter, Robert Quirke, Managing Director of AD2ONE stated: “Each month, over 15 million WebTexts are sent through Meteor’s online portal, www.mymeteor.ie, from a monthly user base of over 450,000. Eircom.net now has over 50 million pages views each month with a user dwell time of almost 9 minutes. This is a reflection of the content available through key sections of the site such as News, SportsHub, StudyHub and MusicHub. Since launch in 2010, eircom MusicHub has become one of Ireland’s most popular streaming music destinations. Unique visitors to the mobile websites m.eircom.net and m.meteor.ie has rapidly grown to over 300,000 per month.” This is all very attractive to brands in Ireland, and eircom has now become one of the powerhouses of the digital marketing industry in Ireland.
Mark Taylor, Head of Content and Services Strategy at eircom stated “We are delighted to announce our partnership with AD2ONE, which marks a very clear and new beginning for our online growth. With their extensive experience working with premium brands in Ireland, we are confident that the AD2ONE team will help us to fulfil our ambitions to grow our online and mobile revenues in Ireland. This new and exciting partnership between eircom and AD2ONE is a very positive development. This in addition to the launch of eircom’s new TV solution, is a very bright for spell eircom.”
18th June 2012
AD2ONE Ireland are delighted to announce that we have won a major contract with Sony PlayStation, and will launch the solution into Ireland effective immediately. This is the very first time that this highly engaging and interactive advertising solution has been available to Brands in the Irish Market and we are delighted to offer this as a key medium. Sony PlayStation is now the leading platform in Ireland to target a male audience for highly engaging and interactive campaigns. This includes Rich Media, video, display, skin take-overs and very large formats.
97% male audience, average age 27 We look forward to meeting you soon and showcasing just how good the platform is. The campaigns are highly interactive, highly engaging and unlike anything else in the market. The benefits and metrics are very compelling for advertisers. As the platform is totally unique, it is important that we meet and go through the solution in person. The solution ranges across the PlayStation Console Environment, to the online properties at www.playstation.com, and also the mobile solutions on the handheld PS Vita. We are absolutely thrilled to launch this to the Irish Market and really looking forward to partnering with you to create some exciting opportunities for key brands.
Which brand will avail of this amazing Media First in Ireland?
We hope you will join us in celebrating and we look forward to seeing you soon.
6th June 2012
Sales Director – Digital Advertising
AD2ONE is the leading European digital sales agency. We represent a boutique portfolio of bespoke premium Publishers. We are not a network, and represent online publishers on an individual basis, each with a compelling and leading advertising solution.
Focusing predominantly on premium branded display sales, we also work with advertising agencies and clients direct to offer digital media solutions across email, sponsorships, viral, video and mobile. We currently have offices in Ireland, the UK, Germany, the Netherlands, Australia, New Zealand, Hong Kong and Singapore.
In Ireland, AD2ONE is going through an unprecedented period of growth and we are on-plan to deliver upon key business objectives. We excel at creating winning advertising solutions for Agencies and their Clients because we offer the most comprehensive portfolio of high quality advertising opportunities on websites such as LinkedIn, Ryanair, MTV, VEVO, Sony PlayStation, The Guardian, to name just a few. We are able to recruit such high profile brands because we have established an unrivaled reputation on site specific branded sales.
AD2ONE is all about the ability of our people and our consistent commitment to our core business values. Our team is entrepreneurial, dedicated, collaborative and energetic. We thrive on a challenge and everyone has a vital role in the success of our business.
We are now recruiting an experienced Sales Director to join our Dublin office. This is a dynamic, fast paced position, offering fantastic potential.
Sales Director – Digital Advertising
The right candidate will come from the Advertising Industry in Ireland and understand the dynamics of this ever-changing environment. You should be an experienced and highly professional sales person, with at least 5 years selling both to agencies and direct clients. Prior management of a Sales Team is highly desirable. You will be known within the industry in Ireland, and will join AD2ONE with knowledge of the key contacts in the top agencies and advertisers. You would have previously pitched and won big ticket contracts, with a deep understanding of how to develop and sell advertising solutions. You are a leader, with an ability to identify challenges and rally the team to overcome objections. Along with Managing the Sales Team, you will also have a personal sales target to achieve. Solution Selling comes naturally to you, and you are motivated to win and over-achieve results. You demand results from your colleagues and are company focused. Energetic, Ambitious, Positive, Self-Motivated.
This role is focused completely on Digital Advertising Sales, however we are open to consider strong candidates with experience from across all advertising mediums.
There is excellent opportunity for career development. You will be a key part of a highly motivated, energetic and positive team based in Dublin. Our environment is very much focused on proactivity and self-starters, so you will have complete freedom to develop and implement a sales strategy for the Irish business.
As Sales Director, your responsibilities include, but are not limited to:
· Implement a winning Sales Strategy for the business in Ireland
· Manage & develop the existing Sales Team
· Achieve Monthly, Quarterly & Annual revenue targets, both personal and team
· Build strong relationships with Advertising Agencies in Ireland
· Continue to raise the profile of AD2ONE in Ireland
· Management of daily sales KPIs – calls, proposals, meetings, sales figures
· Work closely with management to focus on revenue development initiatives
· Develop timely and accurate Sales Pipeline management and Sales Forecasting
· Gain an in-depth understanding of each Publisher’s unique advertising proposition and make recommendations as to how these can be improved
· Recruitment of new sales staff
· Develop a direct advertiser target list and pipeline
· Develop and host industry events
This position offers quick progression within the AD2ONE organisation for a skilled and ambitious media professional. This role reports directly to the Managing Director in Ireland, and you will be a key part of the International AD2ONE management team. We offer a highly competitive basic salary with an uncapped commission structure.
11th April 2012
Congratulations to Ogilvy, who won the award for "Best New Media Campaign by an Agency" at the 2012 Digital Media Awards on March 30th.
The awards were sponsored by AD2ONE and we are delighted our partners in Ogilvy scooped this prize on the night.
Well done to LJ Byrne and Kim Behan at Ogilvy, looking forward to next year already!
26th January 2012
Dublin-headquartered CityJet has this week launched a bespoke online ad platform that will allow Irish and global brands to market their services to the airline's customer base.
CityJet will, for the first time, allow bespoke brands to advertise on its website, e-tickets and marketing emails.
“Partnering with Ad2One will allow us to most effectively set up partnerships to target our ideal clientele,” said CityJet CEO, Christine Ourmières. “Eighty percent of CityJet's passengers travel for business purposes, 73pc have a management status, while 38pc of them work with financial and professional services.
“Our passengers tend to be an affluent audience with high disposable incomes and 80pc book online while others book through an agent. Our new online advertising incorporates some offline opportunities also in that all boarding passes can now be branded with advertising messages."
“This is a totally unique and bespoke advertising solution, with very limited availability, which means that premium brands now have the possibility of marketing to a highly affluent, captive market, which is as good as it gets in terms of digital advertising,” Robert Quirke, managing director of Ad2One.
"There is a sophisticated reporting and tracking feature which tells the advertiser how effective their campaign is, and excellent targeting capabilities. This new advertising proposition from CityJet is a testament to the strength and demand for innovative solutions in the Irish digital marketing industry, and is genuinely creating growth and jobs in a time of recession."
21st February 2011
LinkedIn Groups are a gathering place for members to collaborate on professional topics. They are thriving community environments that span topics across industries, functions, regional areas, organizations, and more. All Groups are moderated and managed by LinkedIn members. Membership to Groups can be open or private. Discovering Groups is easy and available through the organic flow of the site, including viral updates and search results.
LinkedIn Groups are well-adopted and rapidly growing with over 600,000 groups in existence today and 20,000 new groups created each month. 3,000,000 members join a new Group each month. Of members who are in a Group, most belong to 4 or more different Groups.
With such wide adoption and growth, it’s not surprising that members find a lot of value from LinkedIn Groups. Members join different types of Groups to help them be more productive and successful in their career. Groups enable them to learn about industry trends from trusted peers, find the latest news and articles, discover solutions to current business challenges, and connect and network with colleagues and group members.
With such a variety of group types and topics available to members, connecting with subject-matter experts is easy. Members showcase trust in the validity and credibility from answers and suggestions provided by other group members
Members showcase trust in the validity and credibility from answers and suggestions provided by other group members, even niche questions or occupational-specific questions are answered in Groups.
Groups are a great way for professionals with similar interests or in similar fields to share relevant and current news articles. Because they’re being shared by trusted connections or colleagues, the information being distributed more relevant and drives more engagement.
For more information on Groups that includes the following please contact AD2ONE;
17th February 2011
CarsIreland.ie the leading website for over 30,000 used cars in Ireland which attracts over 200,000 unique visitors a month claimed today that 80% of people in Ireland who are looking for a second hand car automatically go online to find what they are looking for.
Mick Dillon of CarsIreland.ie says that record sales in second hand cars in January 2011, the highest reported by independent dealers for over ten years, has resulted in increased demand for online advertising on the CarsIreland.ie website. He says that the bad weather in December, where people experienced problems with older cars, meant that they are now trading up to newer and more reliable cars. The surge in January for example led to a jump in our online traffic to over 205,000 users and demand for space on CarsIreland.ie.
To cope with the jump in online advertising AD2ONE the Digital Sales Agency has been appointed to handle all online advertising for CarsIreland and will now, according to Roddy Walshe of AD2ONE provide video advertising for a wide range of advertisers. Walshe said that the agency will now offer a mix of banner advertising as well as video advertising as part of their offer. Other opportunities such as sponsored content may also be considered.
He also said that online advertising, which continues to grow rapidly in Ireland (over €60m was spent in Ireland during the latter part of 2010), has meant that sites like CarsIreland.ie offer excellent ROIs (Return on Investments) for brands who require effective targeting without wastage.
17th February 2011
AD2ONE the digital sales agency which represents the popular online political forum Politics.ie claims that interest in Irish politics has surged as the national debt crisis sinks in and in advance of the pending national election with visits from 194 countries (UK 10.7% and the US is 5.5%).
According to Roddy Walshe, Sales Director for AD2ONE “politics.ie which already attracts 839,353 visitors, predominantly male is expected to surge during the upcoming election. Hot topical issues on the site include the National Debt, our allegiance to Europe, unemployment and political reform”.
He says that 86% of those visitors who post comments on the site are male aged between 18 and 49 and that 59% of male users are over age 35. 43% are married and 67% are university graduates or higher.
Commenting on the surge of interest amongst the electorate in the current political unrest in Ireland spokesperson for Politics.ie says “interest in debating political issues is growing and already our site attracts 201,466 Absolute Unique Visitors with a staggering 6,823,928 Pageviews. The inertia we have seen in the past ten years when it comes to interest in elected representatives has disappeared. Online debates indicate that users are extremely concerned with our growing debt problems and we have now created a special section dedicated to this entitled “national debt clock” to facilitate those who want to express their concerns.
AD2ONE now offer advertising on the site for brands who want to target an older educated male biased market. Roddy Walshe claims “brands can now deliver messages to an engaged consumer using a variety of advertising and promotional options such as video sharing content, expandable banners and sponsorships?
According to Washe “now that online advertising continues to grow rapidly (€53.9 million in online advertising in the first half of 2010 (HI) according to the IAB Ireland and PwC adspend study) brands are now looking at new ways in which to engage the audience in news ways on the internet.
17th February 2011
Delia online, provides cookery advice, ideas and inspiration for food lovers ‘It’s like having Delia at home in your kitchen".
Passionate food lovers, the Delia Online audience enjoy good food, good wine and regularly share their cookery knowledge with other community members. Capturing three generations of women - food-loving singles, busy mums who juggle family and work and empty nesters. Delia Online offers the perfect environment when seeking to engage with food-loving opinion formers.
•The UK’s biggest-selling cookery writer
•Publishing books since 1969 - over 40 years of best-selling cookery books
•Sold over 21 million cookery books worldwide
17th February 2011
International Business Times provides news relevant and accessible to a wide range of readers from political leaders to executives of multinational corporations; City bankers / traders to innovative entrepreneurs.
The International Business Times stems from a desire to promote global change at 2 levels.
Firstly, IBTimes was founded on the precept of giving all world markets and their participants access to high quality and abundant business and financial news. We believe that strong business media support is necessary for each economy / market to grow and contribute to global prosperity.
Secondly, we were created from the start as an international news organization. This allows IBTimes to maintain a global viewpoint while offering in depth news coverage relevant to the readers of the respective country in the local language.
We believe media shapes economic policy and countries’ trade practices. Our vision is to be an open and objective platform for international dialogue between trading corporations and governments. Our goal is to help make the world a more unified marketplace.
17th February 2011
AD2ONE the digital sales agency has announced a series of online advertising initiatives aimed at parents and teachers through www.schooldays.ie the leading online resource for Parents and Teachers which includes video content sharing advertising.
The site which has an audience of 110,000 unique visitors can now deliver engaged consumers for brands using a variety of advertising and promotional options such as video sharing content, expandable banners and sponsorships. According to Sales Director of AD2ONE Roddy Walshe “as brands continue to advertise online to target vertical niche markets such as parents and teachers it is important that they look at a range of options other than traditional banner advertising if they are to truly engage with the audience and build loyalty.”
He says that as online advertising continues to grow rapidly (€53.9 million in online advertising in the first half of 2010 (HI) according to the IAB Ireland and PwC adspend study) brands are now looking at new ways in which to engage the audience rather than banner advertising. “It’s not the size of the online audience that counts, it’s the quality of visitor. If your brand can ignite a two way dialogue in a secure trusted environment with their immediate target audience then the campaign is more easily evaluated.
Schooldays.ie provides information to parents and teachers in Ireland on all the practical elements of schooling, from finding schools to information on learning resources, school tours, school competitions, communions, confirmations, debs, afterschool classes, birthdays, family breaks and activities. Target advertisers include the school holiday tour operator market, insurance companies, fast moving consumer goods and food. The site brings together information from the Department of Education, school assessments, and statistics from 3rd level institutions into one easy location per school, as well as facilitating parent-focused discussions and social-networking.
29th October 2010
AD2ONE Ireland, the digital sales agency, has announced that it has been signed up by Barclay’s Premier League in an exclusive partnership agreement to represent all of its online advertising in Ireland. For the first time Irish advertisers can promote their brands online directly to Irish fans of the world’s most popular football league website which attracts 18.5 million page impressions a month in Ireland with 603,000 unique users.
Under the terms of the deal, AD2ONE Ireland will be responsible for selling ads, sponsorships and promotions across Premierleague.com which attracts 5 million global visitors a month attracting over 158 million page impressions on average.According to Roddy Walshe, Manager for AD2ONE Ireland “The Premier League provides a strong outlet for brands trying to engage with sports fans across all age sectors from teens upwards. As well as banner ads we are offering a range of promotional opportunities including sponsorship, home page takeovers, pre-roll video advertising and other branded elements. And we’ll create and manage all aspects of online campaigns on the main site as well as in the Games section – the Fantasy Premierleague, the world’s biggest fantasy game in its own right.
The addition of Premierleague.com, which comes only a week after the Agency announced its partnership with MTV has, according to Roddy Walshe, “further strengthened AD2ONE Ireland’s already extensive portfolio, which includes LinkedIn, Ryanair, National Geographic, Disney and the digital versions of Hello Magazine.
29th October 2010
MTV Networks UK & Ireland (MTV UK) has agreed an exclusive partnership with digital sales agency Ad2One Ireland to enable advertisers promote their brands to Irish visitors across the entire MTV online platform.
Under the partnership AD2ONE will offer multiple advertising opportunities including standard online advertising, pre-roll and sponsorship deals across all of the MTV-owned websites, including MTV, Nickelodeon, Nick Jr, South Park and Game Trailers, to a range of Irish brands.
AD2ONE Ireland’s portfolio already includes LinkedIn, Ryanair, National Geographic, Disney, MySpace.com, The Guardian and Hello Magazine.
According to MTV, the partnership will encourage Irish brands to advertise across its network, which has experienced 63pc year-on-year growth (Jan-Sept 2009 compared with the same period in 2010). With the advertising market in Ireland expanding at a considerable rate each year, it said the new partnership is a significant investment and a vital catalyst for growth for this side of the business.
Following a series of developments over the past year across MTV UK’s online advertising sales platform, including the merger of its ad sales division Viacom Brand Solutions (VBS) with Sky Media and the UK digital sales team's move in-house, the network said it had reviewed its online advertising strategy across both markets to ensure its content is readily distributed to the millions of users across both UK and Ireland.
“We are delighted to announce our partnership with AD2ONE Group Ireland, which marks our ongoing commitment to generating new investment opportunities across both sides of the Network,” said Duncan McCrum, director of digital sales at MTV Networks UK & Ireland. “With their extensive knowledge of the online marketplace, an impressive portfolio of on-brand clients and the excellent relationships it has with advertisers and media buyers, we are confident the team will help us to fulfil our ambitions in this market.”
“In the past when considering online advertising the immediate response on the part of advertisers was to seek out Irish sites which generated the most traffic,” said Roddy Walshe, sales director, AD2ONE Ireland. “While this is still very important today it is vital that brands benefit from exposure across as wide a spectrum as possible. AD2ONE’s ethos is to enable advertisers to promote brands accurately, and without wastage, on leading sites which receive volume traffic from the Irish consumer.”
5th August 2010
Video Advertising set to become the fastest growing online advertising format claims Irish Digital Agency Chief
Dublin Monday 21st June 2010 - Video advertising is set to become the fastest growing online advertising format according to Irish Digital Sales Agency Ad2One Group Ireland and will, they claim show a 78% growth by 2012 when brands will distribute more professional-quality video content online as part of any advertising campaign as opposed to traditional TV Advertising.
One of the largest international third party sales agencies in the world Ad2One Group Ireland claims that TV advertising will suffer as more companies investing in online videos ads as an alternative advertising medium. Online video advertising will drive greater traffic and marketers can, they say, expect a trade-off for the continued high CPM costs of video ad placements.
According to Roddy Walshe of Ad2One Group Ireland “TV Advertising in Ireland will suffer, maybe not immediately, but certainly over the next three years as online video advertising is set to surge. The equivalent of TV advertising online video marketing is attractive because it’s much cheaper and accurately targets key audiences without any wastage. It offers far superior targeting and offers tangible results, delivered through analytic tracking.
His comments dovetail with the launch of Ad2OneVIRAL, is a new online advertising product which integrates video advertising on the most popular international websites visited by Irish people. The Ad2One VIRAL product offers media buyers and marketing professionals a fully designed campaign for maximum engagement as all campaigns deploy a highly effective blog outreach as standard.
Ad2One Group Ireland claim that with their VIRAL product they are one of the only agencies in Ireland with the ability to accurately target online viewers with ads based on demographic information. YouTube is utilized as an integral part of the Ad2One Group Viral Service where viewers watch over 100 videos daily every month in a rapidly escalating advertising medium which has seen a tenfold jump in the number of advertisers during 2009 alone.
He continued “the big challenge for marketers using online video advertising where it is tempting to use videos disguised as entertainment is to weave the commercial message into editorial content for greater impact. The onus will be therefore to focus on creative content that entices the online visitor and engages with them effectivel
5th August 2010
Want to advertise on the confirmation and destination pages of Ryanair.com? Well now you can!
Ad2One Group Ireland has been appointed as a digital partner to sell advertising opportunities across all its destination pages to enable brands target Irish users browsing up to 154 different destinations on Ryanair.com. New packages available from Ad2One allow Irish brands also target European users looking at Dublin as a destination. Dublin Content includes: shopping, upcoming events, nightlife, activities and attractions. Benefits are that the targeting is more specific and niche.
5th August 2010
Our Obsession with celebrity culture in Ireland offers pay back for brands
What has Lady Gaga, Piers Morgan, Catherine Zeta Jones and Karate Kid got in Common? And what does it matter to Irish advertisers? 3.1 million Irish Page impressions that’s what! At last you can promote your product and reach young women in Ireland between 18-35 years on People.com.
People.com, one of the most popular international websites now attracts a huge Irish female audience. With an impressive 3.1 million page impressions and 132,000 unique ussers from Ireland alone clearly this is a site that cannot ignored in any advertising campaign that sets out to capture a lucrative female audience. Campaigns can be devised by Ad2One in package format that includes people.com sister entertainment weekly magazine (EW.com). Both combined offer superb access for female products and other fast moving consumer goods that appeal to women in this age group. Ad2One Group has won the exclusive advertising rights to enable Irish brands to promote their products on one of the most sought after advertising online communities in the world.
5th August 2010
AD2ONE have introduced a new product to the market called "Viral". AD2ONE guarantees views for any type of video campaign. Distributing content into a range of sites based on the target audience. Why Viral Marketing?
Marketeers use Viral Marketing because of its strengths and capabilities;
* Reach can explode
* It’s cheap
* Leads can be highly qualified
* Breaks through the online / email clutter
* It’s cool
* Improve natural search ranking
One of the key aspects behind any viral campaign is content - taking that content and placing it in relevant places where people can watch, share with friends, or even play a game. Take a look through this overview from You Tube about their site as there is a great case study for Evian within this which shows why the brand managers found viral so important and ultimately effective.
Here is another well known campaign that went viral with huge success-
Client: Cadbury / Gorilla
The now ubiquitous and famous clip that sparked mass interest when it launched in 2007. Achieving 1m views in the days that followed the launch, the campaign was a huge success for the brand that had been dogged by product recalls and a decline in public perception. It also enabled them to use viral marketing as effectively as their previous (and expensive) sponsorship of popular TV soap, Coronation Street.
Millions of clip views. Increase in public perception. Repair of PR blunders. Positive sentiment. Increase in sales. Lots of spoof versions. More viral campaigns followed from Cadbury.
5th August 2010
Sunday, May 09, 2010 By Catherine O'Mahony The Irish arm of international digital sales agency Ad2one is promising a range of new access points to firms hoping to target the female consumer market.The agency is offering immediate access to the online versions of Hello! and Marie Claire magazines, the Daily Mail and People.com.Roddy Walshe, spokesman for the group in Ireland, said Irish brands which found it difficult to target this sought-after consumer sector could now reach up to 500,000 women in the 18-45 market.‘‘It is now possible to advertise directly to unique Irish visitors on these sites. Other major websites which are represented byAd2One and can be tapped into by Irish advertisers include Ryanair, the Guardian, MySpace.com, the Wall Street Journal, eBay, LinkedIn and the Disney Channel.”
Walshe said the traditional advertising routes that had been used to target the so called ‘housewives’ market were drying up, due largely to the increasing consumption of internet-based content.He added that 70 per cent of women in Ireland aged between 18 and 35 shopped online for clothes, make-up and other goods. ‘‘While the majority of display advertising spending will go to the big publishers such as newspapers’ websites, a growing share of the market is going to companies such as Ad2one, a one stop shop which coordinates an online media advertising campaign, to help advertisers place their ad on a range of sites - from specialist branded sites to mass-market.”
To view Sunday Business Post Article click here
5th August 2010
AD2ONE, the UK’s leading digital sales agency, has been appointed by New Scientist to sell its online inventory across mainland Europe.
The agreement will further enhance AD2ONE’s pan-European credentials, following the announcement in January that the sales house had formed a strategic partnership with leading German publisher Tomorrow Focus AG and its digital division, Premium Publishers Online (PPO). AD2ONE’s UK portfolio already boasts global brands such as eBay, Lonely Planet and Disney.
Grant Allaway, Managing Director of AD2ONE said “New Scientist is an internationally recognised media brand, so we are delighted that they have chosen to work with us. The website has a diverse user base and delivers more insight than any other current affairs or science source on the internet”
According to latest statistics released by New Scientist, the site delivers 13 million pages impressions a month with around 3.5 million unique users, whilst New Scientist magazine enjoys a worldwide readership of over 800,000.