Latest News
nz
AD2ONE Plays Alongside Miniclip
13th May 2013
Digital Sales House AD2ONE is now responsible for New Zealand advertising sales for the popular global games giant Miniclip.
Founded in 2001, the site is now home to more than 850 games. Games are added all the time, from Miniclip’s own development studio team or through its network of more than 300 developers across the globe.
Lisa Ison, AD2ONE's Country Manager for New Zealand, describes it as a great advertising vehicle for engaging with young people. "71 percent of the users are under 35," she says. "More than half of those are aged between 6 and 17, with a relatively even split between male and females."
There are numerous ways in which advertisers can become involved with this audience, from mobile advertising, homepage takeovers and pre-game videos, through to sponsorships and in-game advertising, where an advertiser’s banner can appear inside a game – alongside a race track, for example.Kellogg’s, Disney, McDonalds, Lego and Subway are just a handful of the major brands who have advertised on Miniclip in the Australia/New Zealand region over recent years. "It’s highly targeted and offers immense exposure," says Ison. Campaigns can be focused on specific pages, game types and demographics.
In New Zealand the site attracts 210,000 unique users each month, with more than 2.8 million impressions and over 200,000 video plays.
uk
Embrace to enhance: Programmatic buying brings new opportunities to digital advertising
27th March 2013
Embracing the evolution of digital advertising is a necessity. Programmatic buying is a relatively new approach to the market; it presents a great opportunity for a more transparent and efficient way of selling vast amounts of digital space. Utilising premium display alongside automated services can increase revenue for all publishers.
It is important for publishers to have an in-depth understanding of how both bespoke sales teams and automated trading can enhance their digital offering; truly understanding these options is the first step. In order to use these complementary options efficiently, every publisher needs to determine what their unique proposition is and what they want to be known for as a publisher.
Bespoke site specific advertising requires a structured, highly skilled and targeted workforce that understands the product they are selling, and its creative possibilities, inside and out. This is absolutely essential to deliver highly creative, interactive and 100% bespoke adverts in a timely and efficient manner, and get the most out of the marriage between bespoke and programmatic.
Take the eBay site as an example of a publisher who has looked at the role of programmatic and married it with bespoke advertising. Being a content rich brand with endless commercial opportunities, they require specialised sales teams with food and drink, lifestyle and entertainment expertise coupled with automation to optimise their digital advertising.
In the UK, 12% of total all online ad sales came from real time bidding in 2012 and growth continues apace. Therefore there is no doubt in my mind that digital media will start to mirror the scale of the TV market, and the practice of programmatic buying is exactly what marketers need to take that next step up in terms of their investment in digital. The collaboration of bespoke, contextually relevant adverts and programmatic buying can accelerate this shift. If both forms of advertising are embraced and work alongside each other, there is an opportunity to create a bigger market share for digital media.
Primarily, publishers need to have a full understanding of their options for digital advertising, and once they have fully defined their proposal and positioning, they should embrace both programmatic and bespoke advertising in order to maximise every revenue opportunity.
uk
AD2ONE serves up digital advertising for Square Meal
15th March 2013
Premium digital advertising solutions offered to brands looking to engage with restaurant guide’s high value professional audience
AD2ONE, the UK’s largest, independent, digital advertising sales house has been appointed by Square Meal to sell its digital advertising inventory across desktop, mobile and tablet platforms in the UK.
Square Meal has tasked AD2ONE to deliver premium digital campaigns including sponsorships and integrations for brands looking to get a slice of its high value professional and corporate users that generate over £150 million in restaurant bookings every year. Following the appointment, AD2ONE will work with advertisers and agencies in the food and drink, financial services, automotive and luxury sectors to devise memorable and contextually relevant brand activity.
The appointment to Square Meal’s digital advertising sales business build’s on AD2ONE’s expertise in representing famous food and drink brands including Allrecipes, Jamie Oliver, Delia Smith and Nigella Lawson and those associated with London including Transport for London, Visit London and London 2012.
Grant Allaway, Group Managing Director at AD2ONE, said: “Our appointment to represent Square Meal’s digital advertising inventory is a great fit for us with our expertise in delivering valuable brand experiences for publishers, advertisers and consumers alike. We plan to focus on developing high value advertising solutions with financial services, credit card, automotive, luxury and food and drink brands working closely with Square Meal to extend and influence digital spend from their traditional revenue sectors and build new verticals in tandem.”
Ed Butcher, Head of Online at Square Meal, said: “Our customers are intelligent, brand savvy and socially active with a work hard, play hard attitude. We are delighted to have AD2ONE on board with their honed expertise to help us offer advertisers and agencies the opportunity to engage and excite this affluent, fun-seeking audience right across our digital platforms.”
Square Meal’s content includes comprehensive coverage of restaurants, bars, venues, food and drink events, plus celebrity chef features and articles. The website attracts more than 500,000 unique users per month, underpinned by a quarterly magazine that has a circulation of more than 100,000 with a strong heritage in securing premium advertising.
eire
Why 2013 is the tipping point for mobile marketing. The straight forward summary…
13th March 2013
1: The old adage of the brand goes where the audience is… With the ever increasing penetration of smart phones, combined with a consumer behaviour becoming more comfortable interacting and transacting via their mobile, leads to greater and improved interaction with advertising content and improved results from mobile campaigns.
2: More creative and engaging adverting solutions. Larger, high definition screens, improved mobile network infrastructure, and the growing availability of Wi-Fi on the go, all leads to the ability to develop richer media solution on the mobile screen. The more creative and engaging the solution, the better the campaign results will be…
3: Mobile internet is overtaking desktop use for casual and personal internet usage. Brands can now reach their audience via a digital medium during a time of day that was previously dominated by radio and outdoor… rush hour. For example, brands can now capitalise on a captive audience during their commute, during which online mobile usage peaks at key times of the day. The availability of brands to sponsor Wi-Fi hotspots, both static and in motion on trains for example, gives them the ability to serve engaging and interactive content via mobile at a time which was previously not possible.
Our top tip for brands which will spearhead mobile marketing…
1: Nike. Nike as a brand has a rich and diverse culture of interacting with their customers in unique and innovative ways since the ‘60s. With everything from inspiring video footage of their actual customers pushing themselves to the limit of their ability, to ‘in shoe’ technology, it only a matter of time until Nike harness mobile technology to interact with their target demographics in even more engaging ways. With big investments into branded apps such as Nike Training Club (Female market orientated) and Nike+ Running, you can be sure to see a big push in mobile marketing from Nike in 2013 and beyond. The brand in hand at the right time; on your run, and on your run to the shops…
2: Redbull. Rarely has a brand dominated a market so effectively so quickly. The Redbull brand now no longer symbolises energy drinks, but has successfully made that transition into marketing mecca where-by the brand is now synonymous with a lifestyle, a high adrenaline adventure lifestyle. Investing hundreds of millions into projects such as Formula One, obscure sport sponsorships and more recently Mr Baumgartner’s amazing leap of faith, the brand has a fantastic understanding of how to reach their audience for complete industry sector domination. With a huge portion of all online streaming video watched by their target demographic now consumed via mobile, Redbull have already capitalised on this trend by launching the Redbull TV mobile app. Be prepared to see the Redbull logo on your mobile soon…
3: Unilever, or Lynx to be specific. Lynx have never been afraid to push the boundaries a little in their messaging and advertising content. The recent Apollo Space Academy campaign launching a lucky guy into space is testament to this. Their recent social and display campaigns have had more and more emphasis on mobile interactions, as Unilever understand that the majority of their target market’s social network usage is via mobile. Expect some highly creative mobile specific advertising, which will utilise all the technology of the smart phone, camera, voice, gps… perfect for in-store redemption.
AD2ONE are launching Ireland’s leading mobile marketing solution on March 31st, stay tuned!
uk
Campaign magazine delves into the world of AD2ONE
28th February 2013
The digital ad sales house is collaborating with publishers and advertisers to create memorable work. By Cameran Harman.
Our challenge at Ad2One is two-fold: to work with publishers as their sales and ad operations team and to work alongside their own in-house teams to maximise their revenue from digital advertising.
This space has changed enormously in the past couple of years and even top publishers have found that, despite the overall growth in spend, it is increasingly difficult to grow their own premium advertising revenues because of the range of competition. This is where we come in.
A big part of the challenge is to work with publishers to identify and execute their special qualities as a media owner. This can involve solutions as diverse as developing innovative ways to target an audience or opening up new ad placements and integrations. Then, our work with advertisers involves helping them to meet their objectives through standard display on web and mobile. An increasingly important part of our offering involves delivering campaign solutions that augment the brand experience.
Established partners of Ad2One include eBay, Allrecipes, Jamieoliver.com, Transport for London and WeTransfer. However, we’ve had several recent wins including Sony PlayStation, Dixons Retail, Thomas Cook, Nectar and Visit London. Our aim has been to expand the team by creating a specialist group with individuals focused on entertainment, travel and grocery advertising. Another challenge has been to develop our services in terms of outsourced ad operations and programmatic ad management.
In terms of hiring, our focus is on valuing drive and character above pure digital experience. As a result, the office is full of young, enthusiastic, talented people and we continue to hire more of them. We are proud of our meritocratic, collaborative culture and are pleased that we continue to have a reputation for being good people to work with.
Our ambition is to continue to expand our portfolio, strengthen our advertiser relationships and grow a reputation as a great place to work if you are talented and driven.
Cameran Harman is the UK managing director at Ad2One
See the full article and video at http://www.campaignlive.co.uk/news/1172498/Inside-Ad2One/?DCMP=ILC-SEARCH
uk
London & Partners calls in AD2ONE to monetise visitlondon.com’s digital platforms
21st February 2013
Advertisers Offered Engaging Opportunities with UK and International visitors Planning Trips to UK Capital
AD2ONE, the UK’s largest independent digital advertising sales house, has been brought in to sell all domestic and international digital advertising inventory for London & Partners, who run the official London city guide visitlondon.com across desktop, mobile and tablet platforms.
Under the appointment, AD2ONE will lead the delivery of premium brand advertising campaigns, sponsorships and integrations with visitlondon.com for companies looking to tap into London’s tourism business worth £16 billion a year. Potential brand partners include theatres, attractions, events, travel and financial companies.
The addition of the London & Partners business builds on AD2ONE’s expertise representing the digital assets of businesses and organisations associated with the capital including Transport for London and London 2012.
visitlondon.com showcases the best of London with daily updates on the latest news and events, things to do, where to stay, traveller information and special offers. The website attracts 1.6m monthly unique users with 60 per cent of audiences from overseas. In addition, 1.2m people receive the visitlondon.com newsletter that has a 90 per cent international audience base.
Grant Allaway, Group Managing Director at AD2ONE, said: “We are very much looking forward to delivering highly engaging campaigns for advertisers that capture the imaginations of those planning a trip to the capital. visitlondon.com presents an incredible opportunity for brands to reach audiences in a contextually relevant environment right at the moment of buying decisions.”
Barry Kent, senior e-Commerce manager at London & Partners, said: “We are working with AD2ONE to enhance the online experience for our international and domestic audience, to easier facilitate their research and planning of their trip to the capital.”
visitlondon.com is owned and run by London & Partners, the official, not-for-profit public private promotional organisation for London, attracting and delivering value to business, students and visitors.
AD2ONE recently realigned its sales operation into four specialist advertiser focussed divisions as part of its vision to maximise revenues for publishers and optimise spend for advertisers. Specialist strategic solutions lead bespoke contextually relevant, content-driven advertising campaigns. An agency sales team manage innovative campaigns directly with agencies. Mobile sales are delivered by mobile and tablet advertising sales company Mobsta which AD2ONE acquired a stake in last year. A programmatic buying team has been formed to optimise automated advertising sales including real-time bidding.
AD2ONE exclusively sell the digital advertising for over 50 famous brands including eBay, Jamie Oliver, All Recipes, Ryanair, Currys, RAC, Nectar and Sony PlayStation. AD2ONE reaches in excess of 70% of the UK’s active online population representing an exclusive selection of market-leading brands.
uk
AD2ONE Introduces Specialist Advertiser-led Sales Teams in Digital Revenue Drive
18th February 2013
AD2ONE, the UK's largest, independent digital advertising sales house, has announced a restructure of its sales teams into four specialist advertiser focussed divisions as part of its vision to maximise revenues for publishers and optimise spend for advertisers.
Specialist strategic solutions will lead bespoke contextually relevant, content-driven advertising campaigns with agencies and advertisers. An agency sales team will manage innovative campaigns directly with agencies. Mobile sales will be delivered by mobile and tablet advertising sales company Mobsta which AD2ONE acquired a stake in last year. A programmatic buying team has been formed to optimise automated advertising sales including real-time bidding.
The specialist strategic solutions division is strengthened by a series of significant hires and promotions. Christian Kershaw joins AD2ONE as head of entertainment advertising from Sony and will lead sales for Sony PlayStation. Katy Nelson is promoted to head up the food and drink team representing publishers including Jamie Oliver and All Recipes. Graeme Stirling is promoted to lead advertising for consumer electronics brands with publishers including Currys and PC World. Deirdre Kelly will front the travel specialist team for publishers including Ryanair and Transport for London.
Grant Allaway, Group Managing Director at AD2ONE said: "We have aligned our business to maximise the commercial potential of premium publishers and demands of advertisers. By forming specialist advertiser-led sales teams boosted by a series of hires and promotions we are able to deliver bespoke brand advertising solutions that deliver maximum revenue for publishers from all their digital assets and establish the most impactful advertising campaigns for brands."
“There is an increasing demand for agencies and advertisers to work more closely with media owners to devise memorable, innovative brand advertising campaigns that are contextually relevant and enhance the user experience. Our new structure is geared to deliver the very best in traditional reservation brand advertising and capitalise on the complementary and powerful role of programmatic trading,” said Cameran Harman, AD2ONE’s UK Managing Director.
AD2ONE exclusively sell the digital advertising for over 50 famous brands including eBay, Jamie Oliver, Nigella Lawson, Ryanair, mydeco, Transport for London, the RAC, Nectar and Sony PlayStation. AD2ONE reaches in excess of 70% of the UK’s active online population representing an exclusive selection of market-leading brands.
uk
AD2ONE rated best outsourced sales agency
21st November 2012
AD2ONE has been rated the best outsourced sales agency to work with, in the latest IPA Online Media Survey.
The Survey is designed to highlight the levels of service media owners provide and outline where improvements can be made, with the aim of helping the growth of digital advertising, providing a voice for the industry and raising the digital standard in general.Research was carried out in September 2012, with digital planners, strategists and buyers in media agencies as well as digital specialists being invited to take part. 262 survey responses were received.
Group managing director Grant Allaway said “the online landscape is constantly evolving and the last 12 months have seen a dramatic change. By investing in quality sales professionals and first class operations executives we are able to ensure we deliver planners and buyers exactly what they need – which in turn grows our publishers' businesses. What is really interesting is that the agencies have ranked us ahead of, not only our traditional competitors, but also the newer players who rely heavily on technology and automation – proving quality people make the difference”
If you would like to discuss the results in more detail or would like to see how working with AD2ONE would benefit your business please contact:
David Barr, Head of Business Development at dbarr@ad2one.com or call 020 7401 0377 / 0795 662 2157.See the full survey results here: http://www.ipa.co.uk/news/andassociated-takes-top-spot-from-spotify-in-ipa-online-media-owner-survey
eire
AD2ONE Launch Eircom Media
19th September 2012
Two year contract awarded to AD2ONE, a leading Irish digital sales agency, forms a key part of eircom’s expansion of its digital assets in the Irish market into a new revenue stream for eircom.
Dublin, 13th September, 2012 – AD2ONE has secured a two year contract with eircom to develop and grow a key revenue stream estimated from the Irish Digital Marketing Industry, which has resulted in six new jobs at the digital sales agency located in Dublin’s Fitzwilliam Street, bringing staff numbers to eight.
AD2ONE has developed a precise strategy to create an entirely new solution, eircom Media, which encompasses all advertising solutions across the entire eircom Group: eircom, Meteor and eMobile.
Under the new agreement with AD2ONE, advertisers will now be offered a wide range of marketing solutions and sponsorship opportunities. The eircom Media proposition allows brands to reach their target audience via online, mobile and location based solutions through highly engaging campaigns. This includes a brand new advertising format which allows streaming videos to play, enabling brands to broadcast their television ads not only on TV but also online.
What makes the new eircom Media Solution so exciting for brands, is the fact that it delivers such a broad reach across the Irish consumer profile. As a pillar of Irish society, delivering the backbone of fixed and wireless communications in Ireland, eircom has approximately 2 million customers in Ireland, and one of the most highly trafficked websites www.eircom.net. By combining three brands under the eircom Media umbrella, advertisers can now reach all consumer audiences online, via mobile and through video: eircom for middle Ireland, Meteor for a younger demographic and eMobile as eircom’s mobile audience for fixed-line customers. eircom Media has now become the cornerstone for all digital marketing campaigns in Ireland. –
Consumer interaction with eircom’s digital properties has dramatically increased in recent times. As the leading ISP in Ireland, over 70% of eircom broadband customers email addresses are @eircom.net, which reflects the brand’s broad reach into the Irish market.
Speaking at a bespoke eircom Media launch event today at eircom’s headquarters in Heuston South Quarter, Robert Quirke, Managing Director of AD2ONE stated: “Each month, over 15 million WebTexts are sent through Meteor’s online portal, www.mymeteor.ie, from a monthly user base of over 450,000. Eircom.net now has over 50 million pages views each month with a user dwell time of almost 9 minutes. This is a reflection of the content available through key sections of the site such as News, SportsHub, StudyHub and MusicHub. Since launch in 2010, eircom MusicHub has become one of Ireland’s most popular streaming music destinations. Unique visitors to the mobile websites m.eircom.net and m.meteor.ie has rapidly grown to over 300,000 per month.” This is all very attractive to brands in Ireland, and eircom has now become one of the powerhouses of the digital marketing industry in Ireland.
Mark Taylor, Head of Content and Services Strategy at eircom stated “We are delighted to announce our partnership with AD2ONE, which marks a very clear and new beginning for our online growth. With their extensive experience working with premium brands in Ireland, we are confident that the AD2ONE team will help us to fulfil our ambitions to grow our online and mobile revenues in Ireland. This new and exciting partnership between eircom and AD2ONE is a very positive development. This in addition to the launch of eircom’s new TV solution, is a very bright for spell eircom.”
uk
AD2ONE acquires stake in Mobsta
31st August 2012
AD2ONE, the UK's leading premium digital ad sales company, has acquired a stake in Mobsta as part of the agreement and will be integrating the company’s expertise and technology platform across its publisher portfolio. AD2ONE launched in 2002, have additional offices across Europe in Munich, Dublin and Amsterdam and in Asia Pacific where it has bases in Singapore, Hong-Kong, Sydney, Melbourne and Auckland.
The deal sees Mobsta relocate to the AD2ONE London HQ where it will deliver a mobile service across a merged business publisher portfolio and build on its rapidly expanding Premium Publisher representation.
Mobsta Ltd will continue to be headed by former Mobsta LLP partners, John Scorah and Darren Kietz, retains all existing staff and will bolster the team further over the next three months.
“There couldn’t have been a better outcome for the future of Mobsta than to find not only a partner investor but one that offers access to a global operation and top-class publisher portfolio. It was evident at an early stage in the discussions that the two businesses are very complementary and the management teams immediately agreed upon a vision for the future potential of this partnership”, said John Scorah, co-founder of Mobsta.
AD2ONE founder Grant Allaway added: ”The increase in mobile enquiries through our Advertiser and Publisher customers had prompted us to explore a number of options for delivering a mobile resource. We were impressed with the Mobsta model and team that has a very similar ethos to ours regards service and exclusivity for only an elite list of top publishers”.
The news follows the recent launch by Mobsta of a unique Geo-targeting solution across EMEA powered by YOOSE which dynamically serves location specific data rendered in real time from a single ad build.
Advertisers can find out more about Mobsta’s service by contacting the team directly:http://www.mobsta.net/contact.phpAD2ONE enquiries contact David Barr for more information.David.barr@ad2one.com
About Mobsta Mobsta is a UK based premium mobile ad sales business dedicated to providing its publisher and advertiser clients with a powerful bespoke service. Founded by a team of experienced industry experts, Mobsta delivers effective mobile advertising solutions that benefit from leading technological resources and expertise in web and mobile sales, trafficking, optimisation, ad serving, campaign reporting and market intelligence.Mobsta is independently owned and headquartered in London serving UK and European agency and direct brand clients from a range of industries including automotive, entertainment, media, retail, banking and finance. www.mobsta.net
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AD2ONE gewinnt BBC.com für sein Premium-Onlinevermarktungs-Portfolio
28th August 2012
Dienstag, 17.01.2012
AD2ONE kann zu Jahresbeginn vermelden, dass BBC.com Ihren exklusiven Vermarkter-Vertrag an AD2ONE Germany vergeben hat. BBC.com wird von AD2ONE in Deutschland, Österreich und der Schweiz (D-A-CH) repräsentiert. Der Vermarktungsvertrag deckt das gesamte Inventar von BBC.com ab. Dazu gehören auch preisgekrönte Websites und Mobile Services wie lonelyplanet.com, topgear.com und goodfood.com.
Werbende in der gesamten D-A-CH Region können über AD2ONE Germany ab sofort 2,5 Millionen Unique User auf BBC.com erreichen. Diese generieren jeden Monat aktuell fast 30 Millionen Views.
AD2ONE ist seit 10 Jahren in 10 Märkten weltweit vertreten und ist damit die einzige Boutique Sales Agentur, die sich marktübergreifend für starke und einzigartige Marken engagiert und dabei kreative und wirkungsvolle Lösungen für die Kampagnen Ihrer Werbekunden realisiert.
Grant Allaway, Joint Managing Director von AD2ONE, zum neuen Vertrag: "Wir freuen uns sehr über die Zusammenarbeit mit BBC, dem weltweit führenden Anbieter von Nachrichteninhalten. Wir repräsentieren internationale Premium Brands und BBC ist die Premium Marke überhaupt.“
Isla Macleod, BBC Worldwide, Digital Sales Director EMEA Markets, fügt hinzu:“ Im Moment hat BBC.com in diesen Märkten eine weit größere Reichweite als ihre Konkurrenz und wir sind stolz verzeichnen zu können, dass die Zugriffe auf unser Webangebot um 24% gegenüber dem Vorjahr gestiegen sind. Ich freue mich mit AD2ONE einen Vermarkter zu haben, der uns mit seiner Expertise und Branchenkenntnis die Grundlage bietet, auf diesen Erfolg aufzubauen und unseren Kunden weiterhin den bestmöglichen Service anzubieten.“
AD2ONE vermarktet unter anderem exklusive Publisher, wie Nextag, WeTransfer, Miniclip, Business Insider, Ebay, National Geographic und All Recipes.
aus
AD2ONE Delves into Teen Social Game
26th July 2012
Premium digital sales house AD2ONE, has added ROBLOX to the catalogue of online properties it represents. ROBLOX is the leading entertainment site for kids in the US, with the average active user spending 14 hours per month building and playing games on the platform.
Combined with Stardoll and eBuddy – also represented by AD2ONE – the sites reach 635,000 of the 2.2 million Australian active online users aged 6 – 17.
Kate Tilden, AD2ONE’s commercial director, says the message is very clear; “If you want to reach the youth market, come to AD2ONE. It would be hard to match the reach and efficiency provided by this trio of sites. That’s why we are so pleased to add ROBLOX to our portfolio.”
Marketers have numerous ways of reaching young people, garnering attention while they are busy at play. Ad products include display, pre-roll video, homepage skins and page takeovers.
ABOUT AD2ONE
AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for Australia’s leading agencies, marketers and publishers. UK headquartered AD2ONE offers fully integrated advertising solutions to marketers.
The global AD2ONE group has been established since 2000 and was launched in Australia in 2004. The Australian operation operates throughout Australia, New Zealand and Asia Pacific and has seven offices globally including London, Singapore, Hong Kong, Dublin, Sydney, Amsterdam, Germany, Melbourne and Auckland.
AD2ONE’S exclusive premium brands span many vertical sectors and include CNN, Skype, Reuters, Wotif.com, Expedia.com.au, Coles, Australian Radio Network, Optus and Ticketmaster.
For media information contact:
Dana Dobbie or Pru Quinlan
Einsteinz Communications – for AD2ONE
Tel: +61 (0)2 8905 0995
Mobile: +61 (0)416 072 625
Email: dana@einsteinz.com.au or pru@einsteinz.com.au
nz
AD2ONE adds Johanna Cotter to New Zealand team
12th July 2012
11 July 2012: Digital sales house AD2ONE has welcomed Johanna Cotter, who will head sales for the New Zealand team. This new role reflects AD2ONE’s growth locally and around the world. Already the New Zealand business represents websites, mobile sites and online video publishers with millions of unique users, including Ticketmaster, Cartoon Network, Expedia.co.nz and Reuters.
Initially Johanna will cover for Lisa Ison, AD2ONE’s country manager, who is taking maternity leave. When Lisa returns, she is looking forward to working together with Johanna.
Johanna brings ten years’ experience to the AD2ONE New Zealand team. She joins the company from YahooNZ, where she was group sales manager. Prior to that, she worked at Fairfax Media.
ABOUT AD2ONE
AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for New Zealand’s leading agencies, marketers and publishers. Auckland headquartered AD2ONE offers fully integrated advertising solutions to marketers.
The global AD2ONE group has been established since 2000 and was launched in New Zealand in 2010. The company operates throughout Australia, Asia Pacific and has six offices globally including London, Singapore, Dublin, Sydney and Melbourne.
AD2ONE is a market leader in digital media sales. Its key philosophy is to develop revenues for publishers, marketers and agencies. Its innovative advertising solutions complemented by site optimisation, user profiling, flexible traffic solutions and discreet monetising of email lists, ensures publishers achieve the best possible market position and financial results.
AD2ONE’S exclusive premium brands span many vertical sectors and includeTicketmaster, Expedia.co.nz, Bookabach.co.nz and Reuters.
For media information contact:
Dana Dobbie or Pru Quinlan
Einsteinz Communications – for AD2ONE
Tel: +61 (0)2 8905 0995 Mobile: +61 (0)416 072 625
Email: dana@einsteinz.com.au or pru@einsteinz.com.au
eire
Sony PlayStation - Game on!
18th June 2012
AD2ONE Ireland are delighted to announce that we have won a major contract with Sony PlayStation, and will launch the solution into Ireland effective immediately. This is the very first time that this highly engaging and interactive advertising solution has been available to Brands in the Irish Market and we are delighted to offer this as a key medium. Sony PlayStation is now the leading platform in Ireland to target a male audience for highly engaging and interactive campaigns. This includes Rich Media, video, display, skin take-overs and very large formats.
97% male audience, average age 27 We look forward to meeting you soon and showcasing just how good the platform is. The campaigns are highly interactive, highly engaging and unlike anything else in the market. The benefits and metrics are very compelling for advertisers. As the platform is totally unique, it is important that we meet and go through the solution in person. The solution ranges across the PlayStation Console Environment, to the online properties at www.playstation.com, and also the mobile solutions on the handheld PS Vita. We are absolutely thrilled to launch this to the Irish Market and really looking forward to partnering with you to create some exciting opportunities for key brands.
Which brand will avail of this amazing Media First in Ireland?
We hope you will join us in celebrating and we look forward to seeing you soon.
AD2ONE Ireland
eire
AD2ONE are expanding - Sales Director recruitment
6th June 2012
Sales Director – Digital Advertising
AD2ONE is the leading European digital sales agency. We represent a boutique portfolio of bespoke premium Publishers. We are not a network, and represent online publishers on an individual basis, each with a compelling and leading advertising solution.
Focusing predominantly on premium branded display sales, we also work with advertising agencies and clients direct to offer digital media solutions across email, sponsorships, viral, video and mobile. We currently have offices in Ireland, the UK, Germany, the Netherlands, Australia, New Zealand, Hong Kong and Singapore.
In Ireland, AD2ONE is going through an unprecedented period of growth and we are on-plan to deliver upon key business objectives. We excel at creating winning advertising solutions for Agencies and their Clients because we offer the most comprehensive portfolio of high quality advertising opportunities on websites such as LinkedIn, Ryanair, MTV, VEVO, Sony PlayStation, The Guardian, to name just a few. We are able to recruit such high profile brands because we have established an unrivaled reputation on site specific branded sales.
AD2ONE is all about the ability of our people and our consistent commitment to our core business values. Our team is entrepreneurial, dedicated, collaborative and energetic. We thrive on a challenge and everyone has a vital role in the success of our business.
We are now recruiting an experienced Sales Director to join our Dublin office. This is a dynamic, fast paced position, offering fantastic potential.
Sales Director – Digital Advertising
This role provides the right candidate with an amazing opportunity at a very exciting time in the company’s growth.
Candidate Profile:
The right candidate will come from the Advertising Industry in Ireland and understand the dynamics of this ever-changing environment. You should be an experienced and highly professional sales person, with at least 5 years selling both to agencies and direct clients. Prior management of a Sales Team is highly desirable. You will be known within the industry in Ireland, and will join AD2ONE with knowledge of the key contacts in the top agencies and advertisers. You would have previously pitched and won big ticket contracts, with a deep understanding of how to develop and sell advertising solutions. You are a leader, with an ability to identify challenges and rally the team to overcome objections. Along with Managing the Sales Team, you will also have a personal sales target to achieve. Solution Selling comes naturally to you, and you are motivated to win and over-achieve results. You demand results from your colleagues and are company focused. Energetic, Ambitious, Positive, Self-Motivated.
This role is focused completely on Digital Advertising Sales, however we are open to consider strong candidates with experience from across all advertising mediums.
There is excellent opportunity for career development. You will be a key part of a highly motivated, energetic and positive team based in Dublin. Our environment is very much focused on proactivity and self-starters, so you will have complete freedom to develop and implement a sales strategy for the Irish business.
Duties:
As Sales Director, your responsibilities include, but are not limited to:
· Implement a winning Sales Strategy for the business in Ireland
· Manage & develop the existing Sales Team
· Achieve Monthly, Quarterly & Annual revenue targets, both personal and team
· Build strong relationships with Advertising Agencies in Ireland
· Continue to raise the profile of AD2ONE in Ireland
· Management of daily sales KPIs – calls, proposals, meetings, sales figures
· Work closely with management to focus on revenue development initiatives
· Develop timely and accurate Sales Pipeline management and Sales Forecasting
· Gain an in-depth understanding of each Publisher’s unique advertising proposition and make recommendations as to how these can be improved
· Recruitment of new sales staff
· Develop a direct advertiser target list and pipeline
· Develop and host industry events
This position offers quick progression within the AD2ONE organisation for a skilled and ambitious media professional. This role reports directly to the Managing Director in Ireland, and you will be a key part of the International AD2ONE management team. We offer a highly competitive basic salary with an uncapped commission structure.
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Skyscanner takes off in Australia with AD2ONE
23rd May 2012
Premium digital sales house, AD2ONE has partnered with Skyscanner.com.au to hep grow its business in Australia and New Zealand. Skyscanner is a leading travel search site providing instant online comparisons for millions of flights on over a thousand airlines, as well as hotels, car hire.
Skyscanner enables users to search any destination in the world and find the cheapest way to get there. Under the new arrangement, AD2ONE will represent advertising opportunities on the site in Australia, adding to its broad portfolio of web properties around the world.Each month Skyscanner attracts 24 million site visits globally, with 75 million searches performed. Already in Australia the site attracts over 500 thousand visits a month, 1.9 million page impressions and a seven minute average session duration. Kate Tilden, AD2ONE’s commercial director, says she expects Australian visitor figures to increase as more travellers realise the ease of accessing impartial content from one central location, in addition to the best travel deals.
It presents an excellent opportunity for advertisers to reach qualified users at a crucial stage in their travel planning. “The site has phenomenal click through and conversion rates,” said Ms Tilden. “Virgin Atlantic, for example, found in recent campaigns that Skyscanner provided a cost per acquisition (CPA) up to 20 percent lower than competitor sites.”Ewan Gray, SkyScanner’s Director of APAC says, “Skyscanner is delighted to be partnering with AD2ONE who have shown a deep understanding of the travel and digital media landscape in Australia.
Skyscanner has delivered outstanding conversion rates for our partners in other markets and we look forward to working with AD2ONE to provide the same performance for our advertising partners in the region.”AD2ONE now offers Skyscanner as part of an integrated media solution, combined with a variety of other travel, lifestyle, entertainment and finance sites, including wotif.com, Optus, CNN, Skype, Ticketmaster, Zuji and other sites of interest to marketers.
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AD2ONE is Yahoo!'s Sales Partner in Nederland
26th April 2012
AD2ONE heeft aangekondigd dat het is gekozen als exclusieve sales partner van Yahoo! in Nederland. Volgens de overeenkomst zal AD2ONE de verkoop van de toonaangevende reeks van digitale marketing oplossingen voor kleine en grote bedrijven in heel Nederland vertegenwoordigen.
Door de toevoeging van Yahoo! bij het exclusieve en hoogstaande AD2ONE portfolio kunnen adverteerders de juiste doelgroep bereiken en een groot bereik behalen op een creatieve manier, waaronder het nieuwste ‘Mail Login’ formaat waar de media-industrie zeer enthousiast over is.
Ben Speas, Commercieel Directeur van AD2ONE Nederland: "We zijn erg blij te zijn gekozen door Yahoo! Yahoo! brengt zeer geavanceerde marketing oplossingen voor bedrijven in Nederland. Yahoo!, als belangrijkste digitale media bedrijf, ligt voor op het gebied van het leveren van creatieve reclame en zinvolle (zakelijke) online oplossingen. Terwijl andere bedrijven een aantal jaar geleden begonnen met click-through business modellen was Yahoo! al bezig met geavanceerde targetting modellen. Door deze ruime ervaring van 16 jaar zijn de mogelijkheden binnen Yahoo! veel geavanceerder dan op andere platformen. We kijken ernaar uit om Nederlandse bedrijven de nieuwe manier van werken en de mogelijkheden van Yahoo! te tonen”.
Nick Hugh, Commercieel Directeur Expansie Markten, Yahoo!:. "Yahoo! brengt bedrijven een unieke combinatie van wetenschap, kunst en bereik. De wetenschap om het juiste publiek te bereiken en tevens de impact van een campagne inzichtelijk te maken. De creatieve reclamemogelijkheden binnen het Yahoo! netwerk zijn eindeloos en van de hoogste kwaliteit en tenslotte het bereik. Elke maand bereikt Yahoo! via bureaus en adverteerders 707 miljoen consumenten, en we kijken ernaar uit om onze krachten te bundelen met AD2ONE Nederland”.
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AD2ONE gets together with Easy Roommate
16th April 2012
Premium digital sales house AD2ONE, has added to its extensive range of online properties by partnering with European based W3 incorporated, to deliver advertising opportunities across three of its international properties: Easyroommate, Vivastreet and WhereToSleep.Kate Tilden, AD2ONE’s commercial director, says the sites offer precise targeting for marketers.
Easyroommate, in particular, requires users to register and pay a subscription fee, yet still achieves up to 250,000 unique Australian visitors per month and 12 million ad impressions. The logged in status of its users enables such accurate targeting, where an advertiser could focus on professional non-smoking males with pets, looking for an unfurnished room, in a particular state, for example. “There are few opportunities to accurately reach a young professional crowd with a disposable income – the average age is 26 years,” says Kate.
“These sites are perfectly suited to offers related to moving home, including furnishings, insurance and lifestyle products. We can focus campaigns on very specific demographics and values.“Of course every campaign needs to reach beyond individual properties. It’s the extent and mix of our inventory that enables us to create such effective results for advertisers.”
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Digital Media Awards 2012
11th April 2012
Congratulations to Ogilvy, who won the award for "Best New Media Campaign by an Agency" at the 2012 Digital Media Awards on March 30th.
The awards were sponsored by AD2ONE and we are delighted our partners in Ogilvy scooped this prize on the night.
Well done to LJ Byrne and Kim Behan at Ogilvy, looking forward to next year already!
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AD2ONE signs-up with Reader’s Digest
2nd April 2012
Australian advertisers can look forward to new targeted and creative advertising solutions, thanks to an exciting new partnership between Reader’s Digest and premium digital sales house AD2ONE.The Reader’s Digest website attracts 229 thousand monthly visitors, averaging 7.4 pages each.
The audience of the Reader’s Digest site reflects the everyday Australian – wide ranging interests from health & fitness to food & recipes and home DIY, as well as a love of getting involved in games and competitions. The demographic skews slightly older (average age is 52) and female (61 percent). They also have a high predisposition for buying online – 52 percent have bought books and magazines online in the last year, and 38 percent have bought DVD and home entertainment products online.Kate Tilden, AD2ONE’s commercial director for Australia, says Readers Digest complements their existing partnerships with major brands, including CNN, Skype and Coles.
“This helps us to combine targeted reach with flexible sponsorship opportunities,” she says. As well as on-site advertising, including various display formats and homepage buyouts, opportunities also exist to participate in the four magazine newsletters that Reader’s Digest sends out each month. Solus eDM newsletters are also available, providing advertisers with greater exposure to the site’s database of readers.Kate Tilden says the new partnership provides an excellent opportunity for other brands to reach empty-nesters, who have the money and desire to enjoy their lifestyle, particularly in relation to cooking, renovations, health, knowledge and reading.
“Successful online campaigns need to combine reach with creative planning – adding Reader's Digest to our portfolio means we can fulfil both these objectives,” Tilden says.
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AD2ONE leaps on to Hotfrog opportunity
2nd April 2012
Premium Digital sales house AD2ONE has added Hotfrog to the extensive range of over 50 exclusive online properties that it represents.Hotfrog is a rapidly growing small to medium global business directory, where business owners can promote their products and services in a unique and personal way.
The Australian site attracts 2.6 million unique visitors each month and has an active database of over 3 million Australian small to medium businesses.Kate Tilden, AD2ONE’s commercial director for Australia, says the site offers a very localised service for users and a wealth of opportunities for small to medium businesses to promote their products and services. It also offers highly visible opportunities for advertisers to reach 3 million SME’s utilising both display advertising and Enews messaging which can be tailored to the user’s search key word and location.
“The level of targeting and visibility is higher than in conventional small business directories,” says Tilden. “It provides an environment where users are actively looking for a service, which minimises waste from an advertising perspective.”Small business owners are encouraged to list their company details free of charge, broadening the utility for the site and adding to its online visibility.
Tilden says, “Many users find their way to Hotfrog via Google, but become repeat users once they realise the depth of local, relevant information that is available.”As exclusive advertising partner for www.hotfrog.com.au and www.hotfrog.co.nz , AD2ONE can enable businesses to reach a relevant audience with highly targeted campaigns, adding to the sophistication of the schedule by including some of the other 50+ online properties the digital sales house represents.
ABOUT AD2ONE - www.AD2ONE.com.au
AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for Australia’s leading agencies, marketers and publishers. UK headquartered AD2ONE offers fully integrated advertising solutions to marketers.
The global AD2ONE group has been established since 2000 and was launched in Australia in 2004. The Australian operation operates throughout Australia, New Zealand and Asia Pacific and has seven offices globally including London, Singapore, Hong Kong, Dublin, Sydney, Amsterdam, Germany, Melbourne and Auckland.
AD2ONE’S exclusive premium brands span many vertical sectors and include CNN, Skype, Reuters, Wotif.com, Expedia.com.au, Coles, Australian Radio Network, Optus and Ticketmaster.
For media information contact:Dana Dobbie or Pru QuinlanEinsteinz Communications – for AD2ONE Tel: +61 (0)2 8905 0995 Mobile: +61 (0)416 072 625Email: dana@einsteinz.com.au or pru@einsteinz.com.au
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AD2ONE steps out with Liveguide
2nd April 2012
Premium digital sales house AD2ONE has signed an exclusive advertising representation deal with Liveguide, Australia’s first and largest “What’s On” lifestyle guide, that covers all types of events and venues including music & clubs, arts and theatre, festivals, shows & exhibitions, sports and local community events.Kate Tilden, AD2ONE’s commercial director for Australia, says it is a vehicle for advertisers wanting to reach an affluent audience, who like to spend money on social and cultural activities.
“These aren’t stay at home bodies; they have a high disposable income to spend on the right experiences, sometimes as much as $1,000 for a single booking.” The site covers more than 45,000 venues across Australia. It is this broad reach of content and capabilities that attracts so many visitors to the site and presents a premium opportunity for advertisers, particularly those keen to reach the core 18-34 year old age group.
Sponsorship opportunities include homepage branding, editorial integration, newsletter coverage and solo advertising opportunities. “Not only does Liveguide offer a tightly targeted income and age demographic, the increasing localisation of the site provides opportunities for focused geographic placement,” says Tilden. Early 2012 will see many enhancements to Liveguide, including Ticket Pro, a ticketing platform offering affordable ticket registration, promotion and management to any type of event or venue. Users can create professional online and mobile pages to display events and services, promote these pages quickly and easily via social media and other high traffic websites, manage sales and attendees in real-time and redeem tickets and vouchers online. A mobile app for Liveguide is also being developed, enabling users to search for events near their current location or any location they choose. This is the latest of many partnerships announced by AD2ONE.
As Kate Tilden pointed out, “each one strengthens our ability to target advertisers’ messages and form strong relationships with the most suitable content providers.”
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AD2ONE reaches out to kids with Cartoon Network
21st March 2012
Premium digital sales house, AD2ONE has added a key platform for advertisers to reach young children and their parents through a partnership deal with Cartoon Network in New Zealand.The arrangement sees AD2ONE managing all advertising content for the TV channel’s website CartoonNetwork.co.nz. Cartoon Network, owned by Turner Broadcasting System Asia Pacific, is the home of comedy, action and adventure, drawing on the world’s largest catalogue of animated entertainment from Warner Bros, MGM and Hanna Barbera.
The Network also produces original content, including the enormously successful Ben 10 series, The Amazing World of Gumball and Adventure Time.CartoonNetwork.co.nz takes the entertainment experience further with additional content, games, videos and competitions.
The site receives 54,000 unique visitors per month, delivering over 450,000 page views. “The website breaks through the screen and enables kids to immerse themselves in their favourite stories and interact with the characters they love”said Melissa Fitzgerald, Ad Sales Director - Cartoon Network ANZ. “Ben 10, The Amazing World of Gumball and Scooby Doo games are always a huge hit” Fitzgerald continued.Lisa Ison, AD2ONE’s New Zealand Country Manger, says: “Cartoon Network adds to the extensive range of content partnerships held by AD2ONE, further expanding the opportunities we offer advertisers with popular brands they want to be associated with, broadening their reach each time.
Each new property we partner with can be used as part of a creative execution – even though we reach a lot of eyeballs, we recognise good media planning is not just about the best reach or the highest frequency. Impact is always the key consideration.”Turner Broadcasting System already has a reputation for working with clients to find creative executions. Now with AD2ONE on board, the opportunity is increased further for any advertiser wanting to reach young people in a fun setting.
About Cartoon Network New Zealand
Launched in New Zealand in 1997, Turner Broadcasting System, Inc.’s (TBS) Cartoon Network offers the best in animated entertainment. Drawing from the world’s largest cartoon library of Warner Bros., MGM and Hanna-Barbera titles, Cartoon Network showcases the best animated comedy content including Scooby-Doo Mystery Incorporated and The Looney Tunes Show. The Network also produces original series including the hugely successful Ben 10 franchise, Generator Rex and The Amazing World of Gumball. Cartoon Network is seen in over 800,000 homes across New Zealand.
Turner Broadcasting System Asia Pacific, Inc., a Time Warner company, is a major producer of multiplatform news and entertainment content around the world and the leading provider of programming for the basic cable industry.
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Brand new 'Direct Line' ad format live on 'MyDeco'
20th March 2012
AD2ONE is proud to announce the production of a brand new push down ad format for Direct Line, live today on MyDeco Marketplace: http://mydecomarketplace.com/
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Kate Tilden heads AD2ONE Australia
12th March 2012
Digital sales house AD2ONE has promoted Kate Tilden to commercial director in Australia. Kate has been with AD2ONE as the Southern States Sales manager for three years, previously holding sales manager & strategy roles at MediaSmart and Sensis.This new role will see her build and strengthen business partnerships that will continue the company’s solid sales growth at a time when there is strong interest in advertising representation from major digital content providers.
The Australian business represents websites, mobile sites and online video publishers with millions of unique users across a variety of digital properties including Skype, wotif.com, Optus Zoo, Ticketmaster, All Recipes and Coles Online.Kate says the success of AD2ONE is based on its approach to relationships. “We’re showing how a personalised approach to sales can create effective campaigns for advertisers and provide high yield results for publishers .”
Recent growth has included an extra head count of three additional resources in New South Wales and Victoria across their sales and business development teams.Kate replaces Phil Duffield who left AD2ONE at the end of January. Her time will be split between its Sydney and Melbourne offices, reporting to AD2ONE’s group managing directors Julian Miall and Grant Allaway in London.
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New Publisher - AD2ONE Secures CityJet
26th January 2012
Dublin-headquartered CityJet has this week launched a bespoke online ad platform that will allow Irish and global brands to market their services to the airline's customer base.
CityJet will, for the first time, allow bespoke brands to advertise on its website, e-tickets and marketing emails.
“Partnering with Ad2One will allow us to most effectively set up partnerships to target our ideal clientele,” said CityJet CEO, Christine Ourmières. “Eighty percent of CityJet's passengers travel for business purposes, 73pc have a management status, while 38pc of them work with financial and professional services.
“Our passengers tend to be an affluent audience with high disposable incomes and 80pc book online while others book through an agent. Our new online advertising incorporates some offline opportunities also in that all boarding passes can now be branded with advertising messages."
“This is a totally unique and bespoke advertising solution, with very limited availability, which means that premium brands now have the possibility of marketing to a highly affluent, captive market, which is as good as it gets in terms of digital advertising,” Robert Quirke, managing director of Ad2One.
"There is a sophisticated reporting and tracking feature which tells the advertiser how effective their campaign is, and excellent targeting capabilities. This new advertising proposition from CityJet is a testament to the strength and demand for innovative solutions in the Irish digital marketing industry, and is genuinely creating growth and jobs in a time of recession."
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eBay exceeds performance on Philips Campaign
16th January 2012
The creative campaign focused on head to toe grooming solutions using a campaign strap-line of ‘Philips Grooming Tools from Start to Finish.’
A media strategy with a medium size scale and budget involved traditional placement across outdoor and daily press as well as online placement across a mix of lifestyle and online shopping sites including eBay.co.uk.
To see the full campaign and results please click here: http://assets.ad2onegroup.com/pdf/ebay_philips_brand_building_ad_effectiveness_case_study_final.pdf
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AD2ONE books in with WOTIF
6th September 2011
AD2ONE has added Wotif.com to its portfolio of online advertising properties. The digital group is now the exclusive advertising representative for the leading online accommodation website in Australia and New Zealand.250,000 people book accommodation with Wotif.com each month, with visit levels many times higher as travellers visit to research ahead of making a purchase.
Its high usage, targeted customer base and uncluttered design make it a prime opportunity for any advertiser wanting to reach potential travellers at the pre-purchase stage of their travel planning.
Phil Duffield, AD2ONE's managing director for Australia and New Zealand, says his agency's approach is very straightforward. "We recognise that effective media placement relies on a mix of mainstream sites and speciality sites that enable us to create higher exposure opportunities to specific segments of the community.” He says that, as the region's leading provider of accommodation, the Wotif sites provide an unparalleled opportunity for travel related products, or any advertiser wanting to reach a well travelled group with discretionary spending power.
About Wotif.com
Wotif.com sells accommodation online in 57 countries.Our great rates, broad accommodation range, easy-to-use site and 24/7 Customer Service Centre have made us the most popular way for business and leisure travellers in Australia and New Zealand to book accommodation online.
Every month our site attracts 3.8 million visits, with customers making over 260,000 bookings.We launched in Brisbane, Australia, in March 2000 and now have offices in New Zealand, Thailand, Singapore, Indonesia, Hong Kong, China, Malaysia, the United Kingdom and Canada to support our growing international presence. Wotif.com is listed on the ASX, trading under the code WTF.
For media information contact:
Dana Dobbie or Pru QuinlanEinsteinz Communications – for AD2ONE Tel: +61 (0)2 8905 0995 Mobile: +61 (0)416 072 625Email: dana@einsteinz.com.au or pru@einsteinz.com.au
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AD2ONE hooks-up with Skype
30th August 2011
AD2ONE has signed an exclusive* agreement to represent Skype for their display advertising sales in New Zealand. The partnership significantly expands the reach of the digital sales agency, providing brands with access to Skype's huge customer base. The first campaign has already started running and is delivering very positive results for advertiser AirAsia.
Phil Boeyen Marketing Manager of AirAsia New Zealand commented “Skype is a perfect media environment for travel, especially for the VFR (visiting family & friends) market. As a low-cost airline, getting people to our website as cost-effectively as possible is a key part of our media strategy. We’re pleased to be the first to advertise with Skype and look forward to using it to build our brand in New Zealand as well as deliver measurable sales results.”
Phil Duffield, AD2ONE's managing director for Asia Pacific, says Skype is a phenomenon. “For the year ended 31 December 2010, Skype-to-Skype calling minutes were equivalent to approximately 20 percent of the total of all global international PSTN and Skype-to-Skype calling minutes . This is up from 12 percent in the previous year. And with an average of 170 million monthly connected users worldwide and approximately 30 million concurrent users at peak times, Skype’s reach and engaged user base make it an attractive platform for brands to market their products.
He says the additional strength that Skype brings to advertisers is its intimacy. "The average Skype user uses it to stay in touch with a handful of family members and close friends. There are not many opportunities that can deliver that setting to advertisers".
"This agreement will see us form advertising partnerships with other brands who have an affinity with Skype customers," said Duffield, describing the average Skype user as slightly older than the average Internet user and far more educated.
Duffield says there are many tailored options available. “Our approach is to mix creative solutions with rich analytical planning and tracking,” he said. “This partnership will add a further dimension to the effectiveness of online advertising in New Zealand. We're very excited to be part of it".
*For advertising campaigns that are not multi-national or multi-regional in nature.ABOUT AD2ONE AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for New Zealand’s leading agencies, marketers and publishers. Auckland headquartered AD2ONE offers fully integrated advertising solutions to marketers.
The global AD2ONE group has been established since 2000 and was launched in New Zealand in 2010. The company operates throughout Australia, Asia Pacific and has six offices globally including London, Singapore, Dublin, Sydney and Melbourne.
AD2ONE is a market leader in digital media sales. Its key philosophy is to develop revenues for publishers, marketers and agencies. Its innovative advertising solutions complemented by site optimisation, user profiling, flexible traffic solutions and discreet monetising of email lists, ensures publishers achieve the best possible market position and financial results.
AD2ONE’S exclusive premium brands span many vertical sectors and include HotCopper, Reuters, Optus, Coles, WWE, LinkedIN (NZ), Expedia and CNN. Many of these brands were won from AD2ONE’S competitors.
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Skype introduces online advertising in Oz
11th July 2011
Video calling service Skype is selling online advertising across its properties in Australia, New Zealand, Hong Kong and Singapore for the first time.Skype has appointed digital sales agency Ad2One to sell display advertising across its website, program and mobile apps.
The first campaign in Australia was rolled out for software company Trend Micro.The news comes as last week Facebook announced a partnership with Skype to introduce video calling functions on the social networking site. It's not clear if Skype will integrate its own advertising platforms on Faceook. At this stage, only daily homepage buyouts are available for purchase. However, Ad2One managing director, Australia, Phil Duffield said targeting capabilities may be introduced down the track. Ad2One's UK office was hired by Skype when the video calling service launched online advertising in its key markets, the UK and USA, a few months ago. In May, technology giant Microsoft bought Skype for $US8.5 billion.
Duffield told AdNews: "It's the first time they've [Skype] commercialised their website. We'll be looking to attract the best and biggest brands to utilise Skype as an ad platform."Skype's reach and engaged user brands make it an attractive platform for brands to market their products.
The average Skype user uses it to stay in touch with a handful of family members and close friends. There are not that many opportunities that can deliver that setting to advertisers. Ad2One also added CNN International to its client roster, with a remit to sell advertising across its digital properties in Australia and New Zealand
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AD2ONE bolsters core business with added focus on multi channel solutions
14th June 2011
London: 17 June 2011. Leading digital adsales company, AD2ONE, recently placed in pole position in the NMA Marketing Services Guide for AdNetworks, has made 5 key appointments in the wake of high UK growth volumes, both in terms of publisher client wins and turnover. The new staff members will sit across Sales, Business Development & Advertising Operations under Cameran Harman, the UK Managing Director, with a focus on bolstering creativity as well as driving commercial opportunities offered through mobile, video and creative solutions.
With the display ad market continuing to grow at pace, AD2ONE has experienced very strong year on year growth in their 10th anniversary year. Cameran Harman, UK Managing Director, AD2ONE comments: “Advertisers are looking for display opportunities that are transparent and that add value and our publishers are benefiting from that”.
John Cardwell joins as Head of Sales from the Telegraph Group with a specific remit to focus on upweighting creativity, integrated site specific sales projects as well as mobile. Cardwell has spent the last 7 years on the digital side of the newspaper industry, having also worked for the Financial Times. John’s experience delivering big ticket solutions for The Telegraph for clients such as Toshiba for the World Cup across Online, Mobile, Video & Integrated Social Media fits with AD2ONE’s premium offering to agencies, delivering integrated solutions across their publishing base.
David Barr joins as Head of Client Development. Formerly Head of Sales at VNUnet and instrumental in the commercial development of ISP, Supernet to the tune of several million pounds in additional revenues, David’s experience also includes his own consultancy which focused on presenting and delivering market leading mobile solutions to major publishers & core brands such as IDG, Incisive, Livenation, Barclays & Purina. In his new role, David will look to maximise commercial opportunities for AD2ONE’s publisher clients. His core aim will be to develop creative, mobile and video solutions into the publishing mix.
Tim Bobker joins as Technical Adserving Specialist as part of AD2ONE’s expanding Ad Operations specialism. Tim joins from Addvantage Media. Tom Bryant and Charlotte Powers, formerly of IPC Media and Global Radio respectively, join as Sales Executives to focus on AD2ONE’s growing commitment to the agency sector.
Harman adds, “With these additions to our core team, we will be in a very strong place to deliver existing publishers more high worth commercial opportunities through mobile and rich media as well as attracting new publishers into our business.”
These appointments follow on from what has been a strong couple of years for AD2ONE. The global digital sales house picked up a number of new publishers in 2010 including Transport for London, Skype, Shopping.com and MyDeco. AD2ONE’s client portfolio also includes high profile brands including Ryanair, UGO, BAA and eBay.
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AD2ONE werkt samen met WeTransfer voor de verkoop van innovatieve online wallpaper
25th May 2011
WeTransfer is een gratis service voor het overzetten van grote digitale bestanden tot 2Gb per transfer. Deze dienst geeft een nieuwe dimensie aan online-bestand versturen via hun eenvoudige en gebruiksvriendelijke interface. Het in het oog springende wallpaper is opvallend te noemen, zonder opdringerig te zijn naar de gebruiker. Met 5 miljoen gebruikers per maand en zijn indrukwekkende groeicijfers, spreekt het succes van de dienst voor zich. AD2ONE is exclusief gekozen om de wereldwijde reclameomzet van WeTransfer te beheren.
Deze innovatieve wallpaper biedt de grootste online reclame ruimte binnen het digitale reclame landschap. Met momenteel 300 miljoen bezoekers per maand en een adview van ruim 45 seconden biedt dit een unieke ruimte voor merken die een hoog niveau van interactie met gebruikers in staat stelt.
Rinke Visser (CCO and Co-Founder WeTransfer): “We zijn blij om samen te werken met een organisatie die onze ambitie deelt om succesvol te zijn op mondiaal niveau, door inzicht te bieden in de huidige behoeften van gebruikers en deze te beantwoorden met een innovatieve maar eenvoudige benadering”
AD2ONE is gespecialiseerd in de verkoop van digitale advertentieruimte en vertegenwoordigt exclusieve, toonaangevende websites in Europa, Azië en Australië. De Nederlandse vestiging werd begin dit jaar geopend en er is hard gewerkt om een toonaangevende portfolio van sites op te bouwen met indrukwekkende en creatieve mogelijkheden. De exclusieve samenwerking met WeTransfer is een goed voorbeeld van waar AD2ONE probeert hun positie in de markt te bepalen, samen met vernieuwende manieren voor adverteerders om de ROI te maximaliseren. In aanvulling op WeTransfer in Nederland, vertegenwoordigt AD2ONE andere prominente sites zoals Ryanair, de Jamie Oliver site en Nationale Geograpahic.com
Ben Speas, Sales Manager van het nieuwe AD2ONE kantoor in Amsterdam, zegt over de start in Nederland: “We zijn er trots op dat wij sales partner zijn voor WeTransfer. Door de samenwerking met deze dienst benadrukken we het feit dat wij constant op zoek zijn naar originele en opvallende manieren voor adverteerders om in contact te komen met hun publiek. "
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AD2ONE und Ryanair bauen Partnerschaft aus
24th May 2011
Ryanair verlängert Zusammenarbeit mit AD2ONE für weitere drei Jahre
München, 24. Mai 2011__ Einen großen Erfolg verbucht die Deutsche Niederlassung von AD2ONE: Nach der erfolgreichen Einführung im Deutschen Markt verlängert Ryanair Deutschland (www.ryanair.com/de) die Kooperation mit Vermarkter AD2ONE um weitere drei Jahre. AD2ONE setzte sich im Pitch erfolgreich gegen nationale und internationale Mitbewerber durch. Als Europas größte Niedrigpreis-Fluggesellschaft hat Ryanair im Jahr 2010 über 75 Mio. Passagiere befördert.
AD2ONE verantwortet die Vermarktung der Werbeplätze, die dem User während der Buchung und dem Check-In auf Ryanair.de eingeblendet werden und koordiniert zudem die Auswahl möglicher langfristiger Kooperationspartner für Ryanair.de. Online-Werber profitieren somit auch weiterhin von den reichweitenstarken Seiten der Fluglinie, die regelmäßig enorme Klickraten verzeichnen.
AD2ONE ist ein globaler Vermarkter für professionelle Online-Vermarktung und digitale Markenführung im Internet. Das Unternehmen ist spezialisiert auf die Entwicklung, Vermarktung und Etablierung starker Marken im Internet und agiert als Markenbotschafter für seine Kunden gegenüber Agenturen und Werbekunden.
„Mit 7 Milliarden Page Impressions jährlich ist Ryanair.com Europas größte Reise-Website – ein Traum für jeden Werber“, sagt Stephen McNamara, Sprecher von Ryanair, „Die Verlängerung der Partnerschaft mit AD2ONE in Deutschland und Europa ermöglicht uns zusätzliche Einnahmen“.
„Es zeigt sich, dass AD2ONE sehr erfolgreich neue Webseiten im deutschen Markt etablieren kann; die Verlängerung unserer Kooperation beweist das Vertrauen von Ryanair in unser Können. Besonders erfreulich ist die Länge der Laufzeit unserer Zusammenarbeit: Wir können dadurch viele dauerhafte strategische Partnerschaften eingehen,“ erklärt Dirk Limburg, Managing Director von AD2ONE Deutschland.
Über AD2ONE AD2ONE Group ist ein globaler Vermarkter für Online-Marketing und digitale Kommunikation. Die Agenturgruppe mit Hauptsitz in London unterhält und Büros in Australien, Singapur, Hongkong, Neuseeland, Irland und Deutschland. Seit der Gründung im Jahre 2000 ist AD2ONE spezialisiert auf die Entwicklung, Vermarktung und Etablierung starker Marken im Internet und agiert als Markenbotschafter für seine Kunden gegenüber Agenturen und Werbekunden.
AD2ONE entwickelt und realisiert effiziente Strategien und konzentriert sich dabei sowohl auf die Vermarktung von Werbeplätzen – unter Berücksichtigung aller Online- und Mobile-Werbeformen –, als auch auf die Suchmaschinenoptimierung der betreuten Websites sowie deren kreative Umsetzung.
Das Portfolio von AD2ONEs Netzwerk umfasst etablierte, reichweitenstarke Marken der wichtigsten vertikalen Märkte, darunter Branchenriesen wie Expedia, Ryanair, Disney, Ask, eBay und Lonely Planet.
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AD2ONE wins exclusive online ad sales for the world’s No.1 food website - Allrecipes
16th May 2011
Global digital group, AD2ONE has been appointed by Allrecipes (www.allrecipes.com.au), a Readers Digest Association (RDA) brand and the largest food site in the world, as its sales partner for Australia and New Zealand.
Allrecipes receives 535 million visits globally per year from people who want to discover and share food experiences through recipes, reviews, photos, profiles and articles. For 14 years, the site has been a dynamic, indispensable resource for cooks and stakeholders who are seeking trusted recipes, ideas and tips for everyday and special meals.
AD2ONE will be offering advertisers opportunities for brand integration, engagement and personalisation on the Allrecipes.com.au site, including various exclusive sponsorship deals such as featured recipe of the week, homepage ownership, a recipe hub around calendar events, sponsored banners for the printed recipe page people take to supermarkets, newsletters, special occasion microsites, competitions as well as various standard ad units.
“We are delighted that Allrecipes will join AD2ONE’s highly successful lifestyle channel, which focuses on delivering branding campaigns, particularly in the food, grocery and FMCG sectors, to drive sales and customer acquisition,” said Jesse Morris, Australian Business Director for AD2ONE. “The great thing about Allrecipes from the advertiser’s point of view is that it enables brand engagement and personalisation and creates an ideal environment for home cooks to interact with grocery brands as they plan their daily meals.”
“Allrecipes is the number one food site in the world and we are looking forward to a productive partnership with AD2ONE to elevate our brand in Australia and New Zealand even further,” said Wendy McKay Director of International Sales for Allrecipes. “We have a global audience of 29 million passionate home cooks that are ready and willing to interact with brands, helping to expand their web presence and fostering positive word of mouth for their products.”
AD2ONE will be responsible for monetising ad units on Allrecipes.com.au and will sell mobile ads on the Allrecipes.com.au Dinner Spinner Application for the iPhone /iTouch. Allrecipes’ Dinner Spinner is the number one recipe app with more than 5.5 million downloads worldwide, giving home cooks unmatched ease and convenience for finding everyday food ideas on the go.
aus
AD2ONE becomes the exclusive agency partner to Australian Radio Network (ARN)
16th May 2011
Global digital group AD2ONE has been appointed the exclusive agency partner to assist Australian Radio Network (ARN) extend its reach online.
ARN, which includes the MIX, Classic Hits and Edge 96.1 FM formats, continues to drive growth amongst the 25 to 54 year old demographic in key markets across the country. ARN is driving momentum in the market with its recent corporate rebrand, addition of new on-air talent and launch of their “2000 Moments” research study, unearthing key insights into listener engagement.
ARN is now turning its focus to driving deeper engagement with its audience online. As a result, AD2ONE has been chosen as a partner to build opportunities for advertisers to reach the growing audience of ARN’s various Digital properties.
“This is a perfect partnership for us” said Phil Duffield, AD2ONE’s managing director for Australia. “Our approach is to maximise revenue for our publishers, offer pinpoint targeting for our advertisers, and enhance the brand on all counts.”
ARN’s Paul Parker said AD2ONE’s involvement as their exclusive agency partner was the final piece of the jigsaw puzzle. “Radio and online is the perfect partnership. Our listener’s love the music we play, invest their time in our radio programming and our digital content provides a way to extend that engagement in a rich multimedia experience. AD2ONE is helping us to offer the same deep involvement between our audience and our advertisers”.
The websites reach a broad 25 to 54 year old demographic, offering a range of conventional advertising formats, together with major sponsorship and competition opportunities.
AD2ONE Group is a market leader in digital media sales. Its key philosophy is to develop revenues for publishers, marketers and agencies. Its innovative advertising solutions complemented by site optimisation, user profiling, flexible traffic solutions and discreet monetising of email lists, ensuring ARN will step change its performance in this area.
aus
AD2ONE moves into the Optus ZOO
16th May 2011
Global digital group AD2ONE has doubled the reach of its advertising network in Australia, signing an exclusive agreement with the Optus online portal MyZoo. The deal will give AD2ONE advertisers access to more than 140million ad impressions per month.
Phil Duffield, managing director of AD2ONE Australia says it was the company’s transparent approach that secured the partnership. “We ensure our publishing partners have full visibility of sales activity, with accurate, real-time reporting. Then we work with them to build premium opportunities for advertisers that enhances the performance for all concerned.”
The MyZoo portal provides a rich advertising inventory, including a growing mobile audience that advertisers can target using a range of geo-demographic characteristics. The site is also the homepage for many of Optus’ fixed broadband customers, providing a unique opportunity for advertisers to reach users at the start of their Internet journey.
Crispin Tristram, GM of Sales & Service at Optus Digital Media said this partnership means the website has an even stronger offering for advertising partners and an enhanced experience for customers. “Everyone wins with well-targeted messaging. AD2ONE’s sophisticated analytics and targeted placement builds on our rich content offering . Users will see products they like and advertisers reach people who are interested”.
Duffeld says AD2ONE is particularly pleased to be working with Optus because the telco’s brand strength will be seen as advantageous to many advertisers. “Successful online advertising isn’t just about numbers. Increasingly advertisers want to build their reputation with target groups, so you have to consider who you are seen with”
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Mit AD2ONE als Werbepartner gibt Dorna Sports Vollgas
21st March 2011
Der globale Vermarkter für Online-Marketing und digitale Kommunikation steuert die Marketing- und Vertriebsaktivitäten für motogp.com
München, 21 März 2011_ Ab sofort übernimmt AD2ONE die Marketingaktivitäten für die Website der MotoGP World Championship. Die Münchner Vermarktungs-Experten arbeiten hierfür eng mit Dorna Sports zusammen, die für die Motorrad-Weltmeisterschaft verantwortlich zeichnet. Vorgesehen ist eine ganzheitliche Vermarktung der Marke durch AD2ONE in der Region Deutschland, Österreich und Schweiz. Ziele der Kooperation sind Stärkung und Ausbau des Vertriebsnetzes.
Dorna Sports ist eine internationale Mediengesellschaft für Sportmanagement und -marketing. Sie hält die exklusiven Werbe- und Fernsehübertragungsrechte für die MotoGP: Die Weltmeisterschaft der Top-Rennsportserien des Motorradsports. Die offizielle Website www.motogp.com bietet Fans neben News und aktuellen Videos auch Infos zu Fahrern und Teams der MotoGP und liefert ihnen die neuesten Rennergebnisse.
Von der Kooperation mit AD2ONE verspricht sich Dorna Sports eine strategische Positionierung und Vermarktung der Website www.motogp.com als attraktiven Werbemarktplatz. Im deutschsprachigen Raum liegt der Fokus auf Unternehmen, die eine männliche Zielgruppe zwischen 20 und 45 Jahren ansprechen möchten. AD2ONE unterstützt die Publisher zudem beim Auf- und Ausbau einer starken Markenidentität.
„Unsere Erfolgsstrategie ist es, dass wir unsere Brand-Sales Manager direkt vor Ort einsetzen“, so Dirk Limburg, Managing Director von AD2ONE Deutschland. „Dort arbeiten sie unmittelbar und gemeinsam mit den Publishern an neuen und innovativen Vermarktungsmöglichkeiten. Wir sorgen nun für die perfekte Organisation aller Online-Werbeaktivitäten der viel frequentierten Website für Fans Motorradsports.“
Über AD2ONE
Die AD2ONE Group ist ein globaler Vermarkter für Online-Marketing und digitale Kommunikation. Die Agenturgruppe mit Hauptsitz in London unterhält Büros in Australien, Singapur, Hongkong, Neuseeland, Irland und Deutschland. Seit der Gründung im Jahr 2000 ist AD2ONE spezialisiert auf die Entwicklung, Vermarktung und Etablierung starker Marken im Internet und agiert als Markenbotschafter für seine Kunden gegenüber Agenturen und Werbekunden.
AD2ONE entwickelt und realisiert effiziente Strategien und konzentriert sich dabei sowohl auf die Vermarktung von Werbeplätzen - unter Berücksichtigung aller Online- und Mobile-Werbeformen - als auch auf die Suchmaschinenoptimierung der betreuten Websites sowie deren kreative Umsetzung. Das Portfolio von AD2ONE umfasst etablierte reichweitenstarke Marken der wichtigsten vertikalen Märkte, darunter Branchenriesen wie Expedia, Ryanair, Disney, Ask, eBay und Lonely Planet.
2010 wurde AD2ONE in Großbritannien mit dem Media Momentum Award als „Fastest Growing Digital Sales Agency“ in Europa ausgezeichnet.
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AD2ONE vermarktet die Holtzbrinck Digital Projekte Noows.de und Germanblogs.de
22nd February 2011
Die AD2ONE Group übernimmt ab sofort die Vermarktung der Werbeplätze auf Noows.de und Germanblogs.de. Damit erweitert die globale Agenturgruppe, die sich auf Online-Vermarktung und digitale Markenführung spezialisiert hat, ihr Portfolio um zwei namhafte deutsche Internetportale.
Unter dem Dach von Worldblogs, einem Projekt der Holtzbrinck Digital Projekte, enstehen auf Noows.de und Germanblogs.de täglich zahlreiche Nachrichten und Blogbeiträge.
Das tagesaktuelle Nachrichtenportal Noows.de ist laut Arbeitsgemeinschaft Online Forschung (AGOF) einer der erfolgreichsten Newcomer. Mit mehr als 30.000 Besuchern am Tag und über 620.000 Lesern im Monat ist Noows.de unter den Top 30 der deutschen Nachrichtenseiten. Noows.de bietet Meldungen aus Deutschland, Europa und der Welt in den Ressorts Politik, Wirtschaft, Sport, Lifestyle und Berlin.
Germanblogs.de ist ein Blognetzwerk, das in themenspezifischen Blogs unterschiedliche Inhalte bereit hält – von kulturellen Angeboten und Cineasten-Sites über Tagesgeschehen, Mode, Auto und Digital Life bis hin zu Firmengründer-Blogs und Ratgeberthemen. Im AGOF-Ranking erreicht das Portal mit monatlich 390.000 Unique Usern regelmäßig einen Platz im oberen Bereich.
„Wir freuen uns, dass wir mit Noows.de und Germanblogs.de zwei aufstrebende Internetangebote dabei unterstützen können, noch bekannter und erfolgreicher zu werden“, sagt Dirk Limburg, Managing Director der Münchner AD2ONE Group. Mit Hilfe der Geotargeting-Lösung von AD2ONE können Werbeanzeigen regional und thematisch differenziert und damit noch zielgruppenspezifischer angezeigt werden.
„AD2ONE verbindet lokale Kompetenz mit globaler Reichweite und ist daher der optimale Partner für die Vermarktung unserer Werbeplätze“, so Patrick Lohmeier, Projektmanager für Noows.de und Worldblogs.
Über AD2ONE
Die AD2ONE Group ist ein globaler Vermarkter für Online-Marketing und digitale Kommunikation. Die Agenturgruppe mit Hauptsitz in London unterhält Büros in Australien, Singapur, Hongkong, Neuseeland, Irland und Deutschland. Seit der Gründung im Jahr 2000 ist AD2ONE spezialisiert auf die Entwicklung, Vermarktung und Etablierung starker Marken im Internet und agiert als Markenbotschafter für seine Kunden gegenüber Agenturen und Werbekunden.
AD2ONE entwickelt und realisiert effiziente Strategien und konzentriert sich dabei sowohl auf die Vermarktung von Werbeplätzen - unter Berücksichtigung aller Online- und Mobile-Werbeformen - als auch auf die Suchmaschinenoptimierung der betreuten Websites sowie deren kreative Umsetzung. Das Portfolio von AD2ONE umfasst etablierte reichweitenstarke Marken der wichtigsten vertikalen Märkte, darunter Branchenriesen wie Expedia, Ryanair, Disney, Ask, eBay und Lonely Planet.
2010 wurde AD2ONE in Großbritannien mit dem Media Momentum Award als „Fastest Growing Digital Sales Agency“ in Europa ausgezeichnet.
Über Worldblogs
Die Worldblogs GmbH mit Sitz in Berlin ist ein Unternehmen von Holtzbrinck eLab. Worldblogs gestaltet und betreibt seit 2008 die Internetangebote Noows.de und Germanblogs.de. Neben fundierten Inhalten bieten die Portale von Worldblogs umfangreiche Linklisten, RSS-Feeds, aktuelle Diskussionen und weiterführende Quellen. Weitere Informationen zu den Projekten können unter www.noows.de und www.germanblogs.de abgerufen werden.
Kontakt:
AD2ONE GROUP
Leopoldstrasse 50/II
80802 München
Dirk Limburg
Managing Director
Tel.: +49 89 3802 6662
Mobil: +49 170 9663312
E-Mail: dlimburg@ad2onegroup.com
Internet: www.ad2onegroup.com
nl
Global digital sales house taps into Dutch digital advertising growth
22nd February 2011
Als onderdeel van haar internationale uitbreidingsstrategie heeft digitaal verkoopbureau AD2ONE een nieuw kantoor opgezet in Nederland. Hierdoor wordt AD2ONE onderdeel van een snel groeiende markt waar momenteel 21.8% van alle advertenties aan online campagnes wordt uitgegeven.
In Nederland zal AD2ONE prominente opdrachtgevers als Ryanair, UGO.com, EW,com, People, Jamie Oliver en NationalGeographic.com vertegenwoordigen. Met het nieuwe kantoor zal AD2ONE bovendien de hoogwaardige dienstverlening kunnen doorzetten waar het al tien jaar op focust: het vergroten van de omzet van zowel marktleidende investeerders als van prestatiegerichte campagnes, altijd met de maximale ROI voor adverteerders als doel.
Ben Speas, voormalig Hoofd van New Business & Advertising bij VidZone zal het nieuwe AD2ONE kantoor in Nederland gaan runnen. Met een achtergrond in het opzetten van campagnes op verschillende terreinen en platformen, (door middel van online, mobiel, internettelevisie en voor op consoles gebaseerde diensten voor grote blue-chip merken), zit hij op de juiste plek om het Nederlandse AD2ONE team naar succes te leiden. Over de start van AD2ONE in Nederland zegt hij:
“Dit is de perfecte tijd voor AD2ONE om naar de Nederlandse markt over te stappen. Nederland is een van de top-5 gebieden wanneer we kijken naar online uitgaven* en heeft bovendien een van de beste breedbandaansluitingen van Europa. In de toekomst zullen we zien dat de Nederlandse online advertentiemarkt blijft groeien aangezien de adspend-omzet zal stijgen met de groei van internetgebruik onder consumenten. Het Nederlandse AD2ONE team zal in staat zijn om zowel marktleidende opdrachtgevers te vertegenwoordigen alsmede adverteerders die voor prestatie-gerichte branding kiezen. (* eMarketer ‘Western Europe Online Ad Spending’ rapport)
Grant Allaway, eigenaar van AD2ONE geeft commentaar: “onze bestaande internationale opdrachtgevers zijn zo snel gegroeid binnen de Nederlandse markt dat we het noodzakelijk achtten een op hen afgestemde verkoopstrategie te ontwikkelen. Vanuit de markt hebben we veel steun en interesse opgewekt met ons ‘wereldwijd bereik gekoppeld aan locale expertise’model.”
Over AD2ONE
AD2ONE is een onafhankelijk bedrijf gespecialiseerd in de verkoop van digitale advertenties en vertegenwoordigd een exclusieve selectie van marktleidende premium websites. Sinds de opzet van het bedrijf in 2000 is AD2ONE hèt toonaangevende digitale verkoopbureau en weet het deze positie te behouden door veel waarde te hechten aan hoge prestatie-eisen en hoogwaardige klantenservice. AD2ONE heeft inmiddels meer dan tachtig werknemers over heel Europa, Azië en Australie. AD2ONE is eigendom van Julian Miall en Grant Allaway en is mede-oprichter van IASH en lid van de IAB en DMA.
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Irish users thriving on the success of business social networking
21st February 2011
LinkedIn Groups are a gathering place for members to collaborate on professional topics. They are thriving community environments that span topics across industries, functions, regional areas, organizations, and more. All Groups are moderated and managed by LinkedIn members. Membership to Groups can be open or private. Discovering Groups is easy and available through the organic flow of the site, including viral updates and search results.
LinkedIn Groups are well-adopted and rapidly growing with over 600,000 groups in existence today and 20,000 new groups created each month. 3,000,000 members join a new Group each month. Of members who are in a Group, most belong to 4 or more different Groups.
With such wide adoption and growth, it’s not surprising that members find a lot of value from LinkedIn Groups. Members join different types of Groups to help them be more productive and successful in their career. Groups enable them to learn about industry trends from trusted peers, find the latest news and articles, discover solutions to current business challenges, and connect and network with colleagues and group members.
With such a variety of group types and topics available to members, connecting with subject-matter experts is easy. Members showcase trust in the validity and credibility from answers and suggestions provided by other group members
Members showcase trust in the validity and credibility from answers and suggestions provided by other group members, even niche questions or occupational-specific questions are answered in Groups.
Groups are a great way for professionals with similar interests or in similar fields to share relevant and current news articles. Because they’re being shared by trusted connections or colleagues, the information being distributed more relevant and drives more engagement.
For more information on Groups that includes the following please contact AD2ONE;
- Strategic approach to launching your group
- How to successfully set-up and manage your group
- Successful case studies from many different industries
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Brand advertising takes off on CarsIreland as sale of second hand cars soar
17th February 2011
CarsIreland.ie the leading website for over 30,000 used cars in Ireland which attracts over 200,000 unique visitors a month claimed today that 80% of people in Ireland who are looking for a second hand car automatically go online to find what they are looking for.
Mick Dillon of CarsIreland.ie says that record sales in second hand cars in January 2011, the highest reported by independent dealers for over ten years, has resulted in increased demand for online advertising on the CarsIreland.ie website. He says that the bad weather in December, where people experienced problems with older cars, meant that they are now trading up to newer and more reliable cars. The surge in January for example led to a jump in our online traffic to over 205,000 users and demand for space on CarsIreland.ie.
To cope with the jump in online advertising AD2ONE the Digital Sales Agency has been appointed to handle all online advertising for CarsIreland and will now, according to Roddy Walshe of AD2ONE provide video advertising for a wide range of advertisers. Walshe said that the agency will now offer a mix of banner advertising as well as video advertising as part of their offer. Other opportunities such as sponsored content may also be considered.
He also said that online advertising, which continues to grow rapidly in Ireland (over €60m was spent in Ireland during the latter part of 2010), has meant that sites like CarsIreland.ie offer excellent ROIs (Return on Investments) for brands who require effective targeting without wastage.
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Interest in Irish politics surges around the world as visitors from 194 countries log on
17th February 2011
AD2ONE the digital sales agency which represents the popular online political forum Politics.ie claims that interest in Irish politics has surged as the national debt crisis sinks in and in advance of the pending national election with visits from 194 countries (UK 10.7% and the US is 5.5%).
According to Roddy Walshe, Sales Director for AD2ONE “politics.ie which already attracts 839,353 visitors, predominantly male is expected to surge during the upcoming election. Hot topical issues on the site include the National Debt, our allegiance to Europe, unemployment and political reform”.
He says that 86% of those visitors who post comments on the site are male aged between 18 and 49 and that 59% of male users are over age 35. 43% are married and 67% are university graduates or higher.
Commenting on the surge of interest amongst the electorate in the current political unrest in Ireland spokesperson for Politics.ie says “interest in debating political issues is growing and already our site attracts 201,466 Absolute Unique Visitors with a staggering 6,823,928 Pageviews. The inertia we have seen in the past ten years when it comes to interest in elected representatives has disappeared. Online debates indicate that users are extremely concerned with our growing debt problems and we have now created a special section dedicated to this entitled “national debt clock” to facilitate those who want to express their concerns.
AD2ONE now offer advertising on the site for brands who want to target an older educated male biased market. Roddy Walshe claims “brands can now deliver messages to an engaged consumer using a variety of advertising and promotional options such as video sharing content, expandable banners and sponsorships?
According to Washe “now that online advertising continues to grow rapidly (€53.9 million in online advertising in the first half of 2010 (HI) according to the IAB Ireland and PwC adspend study) brands are now looking at new ways in which to engage the audience in news ways on the internet.
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AD2ONE cook up Delia online
17th February 2011
Delia online, provides cookery advice, ideas and inspiration for food lovers ‘It’s like having Delia at home in your kitchen".
Passionate food lovers, the Delia Online audience enjoy good food, good wine and regularly share their cookery knowledge with other community members. Capturing three generations of women - food-loving singles, busy mums who juggle family and work and empty nesters. Delia Online offers the perfect environment when seeking to engage with food-loving opinion formers.
•The UK’s biggest-selling cookery writer
•Publishing books since 1969 - over 40 years of best-selling cookery books
•Sold over 21 million cookery books worldwide
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AD2ONE launches the leading provider of international business news
17th February 2011
International Business Times provides news relevant and accessible to a wide range of readers from political leaders to executives of multinational corporations; City bankers / traders to innovative entrepreneurs.
The International Business Times stems from a desire to promote global change at 2 levels.
Firstly, IBTimes was founded on the precept of giving all world markets and their participants access to high quality and abundant business and financial news. We believe that strong business media support is necessary for each economy / market to grow and contribute to global prosperity.
Secondly, we were created from the start as an international news organization. This allows IBTimes to maintain a global viewpoint while offering in depth news coverage relevant to the readers of the respective country in the local language.
We believe media shapes economic policy and countries’ trade practices. Our vision is to be an open and objective platform for international dialogue between trading corporations and governments. Our goal is to help make the world a more unified marketplace.
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AD2ONE announces drive to target parents and teachers
17th February 2011
AD2ONE the digital sales agency has announced a series of online advertising initiatives aimed at parents and teachers through www.schooldays.ie the leading online resource for Parents and Teachers which includes video content sharing advertising.
The site which has an audience of 110,000 unique visitors can now deliver engaged consumers for brands using a variety of advertising and promotional options such as video sharing content, expandable banners and sponsorships. According to Sales Director of AD2ONE Roddy Walshe “as brands continue to advertise online to target vertical niche markets such as parents and teachers it is important that they look at a range of options other than traditional banner advertising if they are to truly engage with the audience and build loyalty.”
He says that as online advertising continues to grow rapidly (€53.9 million in online advertising in the first half of 2010 (HI) according to the IAB Ireland and PwC adspend study) brands are now looking at new ways in which to engage the audience rather than banner advertising. “It’s not the size of the online audience that counts, it’s the quality of visitor. If your brand can ignite a two way dialogue in a secure trusted environment with their immediate target audience then the campaign is more easily evaluated.
Schooldays.ie provides information to parents and teachers in Ireland on all the practical elements of schooling, from finding schools to information on learning resources, school tours, school competitions, communions, confirmations, debs, afterschool classes, birthdays, family breaks and activities. Target advertisers include the school holiday tour operator market, insurance companies, fast moving consumer goods and food. The site brings together information from the Department of Education, school assessments, and statistics from 3rd level institutions into one easy location per school, as well as facilitating parent-focused discussions and social-networking.
uk
Why digital display advertising must get more creative
14th February 2011
Why digital display advertising must get more creative Feb 14, 2011
By Cameran Harman, AD2ONE
Despite market indicators predicting that online display growth will outstrip search in 2011, there is still a hesitation among marketers about committing to this channel.
Search marketing is already something that all online marketers not only want to invest in but also feel that they have to invest in. The fear of loss is often stronger than the pursuit of gain. Search has some robust analytics, a good story and, instinctively, feels like a safe bet, even if you consider the methodological issues that search marketers face due to the high value attributed to their own brand terms, and, the doubt cast over how much search actually contributes to overall objectives
The question for search is whether it has much more room to grow. Despite the massive scale of the largest search providers, the actual volumes of searches relevant to any given advertiser are relatively low, unless you are able to monetise searches for Paris Hilton or Justin Beiber.
Display, on the other hand, still has some way to go before it becomes an equally safe bet in the minds of the advertiser. Looking at the growth in display can also be misleading for publishers who are looking to invest in their advertising offering. The percent growth is still relatively conservative overall, despite the significant growth in display advertising spend experienced by internet giants like Facebook and eBay as well as social media, online video and ad exchanges (excitingly, this is also the year of mobile too). This can be tough for digital publishers who are reliant on display advertising as their key revenue stream, especially when it comes to explaining to the investors why they aren’t seeing the same growth that the market seems to be seeing.
Media agency commitment to their own display network offerings are a very strong indicator that display is a fertile investment opportunity. However, this is perhaps born as much out of a perceived lack of value from the established black box networks, which offer a “me too” behavioural segmentation and optimisation, as much as by the ambition to create a competitive advantage for their clients. At the same time, there is anticipation from agencies that there will be a significant increase in brand and creative lead, high engagement integrated advertising executions as well as more attention given to the new innovative rich media techniques that seem to come out daily.
It is also great to see new players emerge like Skype who, in its first foray into offering display, have taken the bold and very well received approach of only having a singular, high impact creative format, abandoning any standard rotational ads. We have seen an exceptional increase in demand from advertisers for transparent, relevant advertising where the value of the context can really be exploited. A site like mydeco.com is in a great position because of its blend of context and audience, and where it sits in the purchase cycle even though there is much cheaper vanilla “retargeting” options. The key for growth seems to be offering a competitive, additive and creative option for both brand and performance budgets.
So the picture is that, online display advertising market as a whole will continue to grow and will continue to outstrip growth in search spend for years to come. This will be partly driven by innovation and new launches but, for it to really continue to progress, advertisers will need to feel that the analytics are robust and their opportunity to control, optimise and indeed create value because the data gives them the confidence that display is a must have.
uk
TFL starts selling display ad space on site for first time.
10th February 2011
Transport for London is selling display ad space on its website for the first time as the public sector organisation looks to its digital media assets to bolster commercial revenue streams.
British Gas, Camelot, National Express and P&O are among brands running display ads around TfL’s online Journey Planner, while the organisation’s mobile offerings – apps and a mobile-optimised site – have also been earmarked.
While there are no ad targeting opportunities at present, brands will ultimately have the ability to target sessions based on what users are doing. This could include ads related to a user’s destination.
.A spokesman for TfL said, “This is part of our overall digital strategy. We’re looking at creating more innovative online services to offer our customers and passengers.”
According to Cameran Harman, MD of sales house Ad2One, which has been appointed to sell advertising around the Journey Planner, digital media sales is a natural iteration of its offline media sales strategy.
“TfL has been selling ad space on the Underground, at bus stops and on buses for a long time. Digital is just another way it can talk to people getting around London,” he said.
“This is the first stage of more innovative opportunities,” Harman added. “At the moment it’s just standard placements, but ultimately there will be fully integrated opportunities, targeting people as part of their journey, but also integrated into the way people use the site and travel around London.”
According to Ad2One, the Journey Planner has around 6m visitors a month. “We’ve seen click-through rates of 1.35% on the Journey Planner compared to an industry average of 0.6%,” said Harman.
According to MPG Contacts head of digital trading Paul Vassallo, the value of TfL’s commercial proposition is in its targeting rather than its reach.
“It’s limited in terms of its scope, compared to some of the bigger networks we use,” he said. “But on a targeted basis, it has some decent value in that you can know exactly where people are going. What I’d like to see, though, is some keyword targeting being offered.”
At the end of last year, TfL updated its online portal to simplify how third-party developers publish travel-themed mobile apps based on its information. This includes a live travel news feed called Trackernet, which shows the location of trains on the Underground network (nma.co.uk 14 December 2010).
uk
Stardoll appoints AD2ONE for Regional Sales
29th November 2010
Online teen community Stardoll is looking to ramp up its display sales and has appointed Ad2One to sell on a regional basis.
The digital sales house’s Manchester office will focus on agencies in Scotland and the north of England, selling alongside Stardoll Network’s existing sales team’s strategic efforts.
Earlier this year, Stardoll relaunched with a more mature look, greater social functionality and increased video content, opening up richer commercial opportunities for advertisers (nma 22 July 2010).
Stephen Molloy, commercial director of Stardoll Network, said, “Over the last 18 months our digital sales team has worked strategically with brands to develop a tailored approach. We now have a clear focus to enhance our sales operation in the North.”
Current display advertisers on the site include Ebay Outlet, Clarks Wave Walk, Barclays and BlackBerry. In May, Alberto Culver-owned cosmetics brand Simple became sponsor of Stardoll TV, a channel on the site hosting its ad-funded online video series (nma 20 May 2010).
Stardoll, which claims 15m unique visitors a month, is the number one publisher in ComScore’s teen category, both in Europe and worldwide.
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AD2ONE Ireland Scores Online Sales Contract For Premier League Web Business
29th October 2010
AD2ONE Ireland, the digital sales agency, has announced that it has been signed up by Barclay’s Premier League in an exclusive partnership agreement to represent all of its online advertising in Ireland. For the first time Irish advertisers can promote their brands online directly to Irish fans of the world’s most popular football league website which attracts 18.5 million page impressions a month in Ireland with 603,000 unique users.
Under the terms of the deal, AD2ONE Ireland will be responsible for selling ads, sponsorships and promotions across Premierleague.com which attracts 5 million global visitors a month attracting over 158 million page impressions on average.According to Roddy Walshe, Manager for AD2ONE Ireland “The Premier League provides a strong outlet for brands trying to engage with sports fans across all age sectors from teens upwards. As well as banner ads we are offering a range of promotional opportunities including sponsorship, home page takeovers, pre-roll video advertising and other branded elements. And we’ll create and manage all aspects of online campaigns on the main site as well as in the Games section – the Fantasy Premierleague, the world’s biggest fantasy game in its own right.
The addition of Premierleague.com, which comes only a week after the Agency announced its partnership with MTV has, according to Roddy Walshe, “further strengthened AD2ONE Ireland’s already extensive portfolio, which includes LinkedIn, Ryanair, National Geographic, Disney and the digital versions of Hello Magazine.
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MTV Announces partnership with Irish Digital agency AD2ONE Ireland
29th October 2010
MTV Networks UK & Ireland (MTV UK) has agreed an exclusive partnership with digital sales agency Ad2One Ireland to enable advertisers promote their brands to Irish visitors across the entire MTV online platform.
Under the partnership AD2ONE will offer multiple advertising opportunities including standard online advertising, pre-roll and sponsorship deals across all of the MTV-owned websites, including MTV, Nickelodeon, Nick Jr, South Park and Game Trailers, to a range of Irish brands.
AD2ONE Ireland’s portfolio already includes LinkedIn, Ryanair, National Geographic, Disney, MySpace.com, The Guardian and Hello Magazine.
According to MTV, the partnership will encourage Irish brands to advertise across its network, which has experienced 63pc year-on-year growth (Jan-Sept 2009 compared with the same period in 2010). With the advertising market in Ireland expanding at a considerable rate each year, it said the new partnership is a significant investment and a vital catalyst for growth for this side of the business.
Following a series of developments over the past year across MTV UK’s online advertising sales platform, including the merger of its ad sales division Viacom Brand Solutions (VBS) with Sky Media and the UK digital sales team's move in-house, the network said it had reviewed its online advertising strategy across both markets to ensure its content is readily distributed to the millions of users across both UK and Ireland.
“We are delighted to announce our partnership with AD2ONE Group Ireland, which marks our ongoing commitment to generating new investment opportunities across both sides of the Network,” said Duncan McCrum, director of digital sales at MTV Networks UK & Ireland. “With their extensive knowledge of the online marketplace, an impressive portfolio of on-brand clients and the excellent relationships it has with advertisers and media buyers, we are confident the team will help us to fulfil our ambitions in this market.”
“In the past when considering online advertising the immediate response on the part of advertisers was to seek out Irish sites which generated the most traffic,” said Roddy Walshe, sales director, AD2ONE Ireland. “While this is still very important today it is vital that brands benefit from exposure across as wide a spectrum as possible. AD2ONE’s ethos is to enable advertisers to promote brands accurately, and without wastage, on leading sites which receive volume traffic from the Irish consumer.”
uk
Ryanair expands brand advertising options to attract local businesses
19th October 2010
Ryanair is to extend its third-party online ad opportunities, with new formats and route sponsorship.
The Irish budget airline is looking to open commercial opportunities to local businesses in Europe by adding more destination content around events, such as ski festivals, as well as offering global brands sponsorship of certain routes.
Its ad sales house, AD2ONE, said it will look at targeting 4x4 car makers, as well as relevant retail brands, ahead of the forth coming ski season.
Ryanair is also understood to be testing home-page reskins by FMCG brands that will link to its user-printed boarding-card advertising.
The airline has traditionally been cautious about opening its online inventory to brands and only made its first move into destination content this year (NMA 25 March 2010).
Ryanair online manager Aileen O'Mahony said the destination guides allow local businesses to make travel offers to Ryanair's 73m passengers, 'allowing local tourism to grow in line with Ryanair's passenger growth', expected to reach 75m next year.
Ryanair's ecommerce site claims around 15m monthly unique visitors, generating 5bn page impressions a year, according to Nielson.
Jo pIke, Account Director for the airline at AD2ONE said, 'Ryanair has the longest dwell time of any of the travel sites, and it has the scale.'
Ryanair has extended its third-party advertising offer from two as spaces on its home page in 2009 to now testing home-page reskins and aligning with further opportunities around email communication, email newsletters, destination content and boarding-card advertising.
'The primary focus is our boarding-card advertising, as it's compulsory for passengers to carry this, so it offers no wastage,' said O'Mahony.
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AD2ONE gewinnt Spiele-Website Miniclip.com als Kunden
13th September 2010
AD2ONE vermarktet die Werbeplätze des Online-Spieleanbieters Miniclip.comMünchen, 13. September 2010__ AD2ONE, die Münchner Vermarktungs-Experten, übernehmen ab sofort die Vermarktung der Werbeplätze des Spiele-Spezialisten Miniclip.com in Deutschland.
Mit Miniclip.com hat AD2ONE bereits die zweite Entertainment Website in seinem Portfolio und unterstützt Miniclip.com bei den weiteren Wachstumsplänen in Europa.Mit 57 Mio. Unique Usern pro Monat ist Miniclip.com die weltweit größte und erfolgreichste Spiele-Website. Seit der Gründung im Jahre 2001 wächst die Fangemeinde ausschließlich durch Mundpropaganda. Inzwischen wird die Seite in 13 Ländern verbreitet. Miniclip.com ist fokussiert auf qualitativ hochwertige Unterhaltung, die angebotenen Spiele lassen sich intuitiv spielen und sind schnell herunterzuladen. Tech Crunch, die führende Informationsplattform für Technik-Neuerungen, bewertet Miniclip.com im Jahr 2010 als eines von Europas Top 3 Startup-Unternehmen im Technikbereich.
„Deutschland ist von jeher einer unserer stärksten Märkte was die Anzahl der User angeht. Wir sind stolz darauf, dass wir Werbetreibenden mit der Unterstützung von AD2ONE heute die Möglichkeit geben, diese Zielgruppe zu erreichen“ erklärt Pieter Kooyman, Director of Advertising bei Miniclip.com. „Mit AD2ONE haben wir den richtigen Partner für die Vermarktung unserer Seite gefunden. Das Team hat uns durch seine Erfahrungen und seine breit gefächerten Marktkenntnisse überzeugt.“
Auch Dirk Limburg, Managing Director bei AD2ONE, ist mit dem neuen Kunden sehr zufrieden: "Wir freuen uns, die erfolgreichste browserbasierte Spiele Website vermarkten zu können. Im besonderen ist es spannend für unsere Entertainment Kunden sowie weibliche Zielgruppe"
Über AD2ONE
AD2ONE Group ist ein globaler Vermarkter für professionelle Online-Vermarktung und digitale Markenführung im Internet. Die Agenturgruppe mit Hauptsitz in London unterhält und Büros in Australien, Singapur, Hongkong, Neuseeland, Irland und Deutschland. Seit der Gründung im Jahre 2000 ist AD2ONE spezialisiert auf die Entwicklung, Vermarktung und Etablierung starker Marken im Internet und agiert als Markenbotschafter für seine Kunden gegenüber Agenturen und Werbekunden. AD2ONE entwickelt und realisiert effiziente Vermarktungs-Strategien und konzentriert sich zudem auf eine eindeutige Markenpositionierung seiner Publisher. Das Portfolio von AD2ONEs Netzwerk umfasst etablierte, reichweitenstarke Marken der wichtigsten vertikalen Märkte, darunter Branchenriesen wie Lastminute, Ryanair, Miniclip, VidZone, Disney, Ask, eBay und Lonely Planet.
Über Miniclip.com
Miniclip.com wurde im Jahr 2001 von Robert Small und Tihan Presbie gegründet. Die Seite bietet ein umfangreiches Portfolio von Produkten, angefangen von Lernspielen, die von Lehrern und Schülern genutzt werden, bis hin zu Abenteuerspielen für echte Game-Liebhaber und Apps, die in Websites eingebunden werden können. Aktuell haben User die Wahl zwischen über 2 Millionen Spiele und Animationen. Wöchentlich kommen neue Animationen dazu. Miniclip-Apps sind heute in mehr als 500.000 Affiliate-Websites eingebunden. Miniclip.com unterstützt die Verbreitung seiner Spiele durch Mails, Instant Messaging, Blogs und soziale Netzwerke.
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AD2ONE wins International Business Times
31st August 2010
Global digital group, AD2ONE has won the exclusive online advertising rights for the International Business Times Australia financial news site (www.ibtimes.com.au). Online advertising for IBTimes was previously handled by Postclick and AD2ONE won the work in a competitive pitch. IBTimes joins AD2ONE’S successful Business and Finance category, which already features some of the world’s leading providers of online business and market related intelligence. The Australian IBTimes site (or international network of sites 4 million unique visitors) achieves 380,000 unique visitors per month.
IBTimes joins AD2ONE’s growing portfolio of business and finance sites which includes the world’s leading news and financial information website, Reuters.com, stock market forum www.HotCopper.com.au, Australia’s leading independent financial product comparison site, www.infochoice.com.au, Australia’s most comprehensive investor education community, www.invested.com.au, one of Australia’s leading online publishers of business and finance information, www.thefinancialarena.com.au.
“We strive to provide our business audience with the essential financial news from Australia and around the world as it happens, which helps them to make better informed business decisions,” said James Kong, Marketing manager, the International Business Times Australia. Our Australian site provides brands that want to target business decision makers with the perfect channel to target this hard to reach group,” continued Kong.
The International Business Times (Australia) is an online-only publication that produces the latest financial news from all the world’s markets through its global editorial network of 12 autonomous editions including Australia, US, UK, China and India. This network enables IBTimes to give its readers complete breaking and in-depth global reports balanced with local perspectives. Exclusive interviews with top decision makers and trendsetters, combined with coverage on cutting edge innovations make the International Business Times an indispensable source for news.
“We are absolutely thrilled to have added IBTimes Australia to our growing portfolio of premium business and finance sites and we look forward to working with them and our agency contacts to offer brands unique advertising opportunities on the site,” said Phil Duffield, Managing Director of AD2ONE, Australasia.
AD2ONE provides exclusive advertising access to premium vertical brands such as Lonely Planet, Expedia, Coles Online and AOL for Australia’s leading agencies, marketers and publishers.
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AD2ONE expands into Hong Kong
20th August 2010
Due to strong demand in Hong Kong, Ad2one opened Hong Kong Office on 3rd May 2010 and appointed Aaric Lo as its Commercial Director.
Global digital group, AD2ONE, has responded to strong demand for its digital advertising sales services in Hong Kong by opening a new office in Hong Kong this week. It is the firm’s seventh international presence and follows the opening of its New Zealand office this year and its Singapore office in 2008.
Aaric Lo, formerly the General Manager of MacauABC.com (now called vproperty.mo, part of Macau Ignite Group), has been appointed as AD2ONE’s Commercial Director of Greater China, to firmly establish its presence in the region.
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AD2ONE vermarktet lastminute.de
17th August 2010
AD2ONE vermarktet ab sofort die Reise- und Freizeit-Website lastminute.de. Mit dem Neuzugang erweitert AD2ONE, der global agierende Online-Vermarkter, sein Portfolio an touristischen Websites.
lastminute.de gehört zu lastminute.com, Europas führender unabhängiger Reise- und Freizeit-Website, und bietet eine umfassende Produktpalette von Pauschalreisen über Hotels, Städtereisen, Flug bis hin zu Erlebnissen wie Edge of Space Flug oder Tickets für den Louvre. Somit ist lastminute.de mit einer interessanten Zielgruppe und einer Vielzahl an Werbeformen, Sponsoring- und Integrationsmöglichkeiten eine attraktive Plattform für Werbetreibende.
AD2ONE übernimmt die Vermarktung an Media-Agenturen, während das lastminute.de Inhouse Sales Team weiterhin die direkten und touristischen Partner betreut. AD2ONEs Erfolgsstrategie ist es, ihre Brand-Sales Manager direkt vor Ort einzusetzen. Dort arbeiten sie dann unmittelbar und gemeinsam mit den Publishern an neuen und innovativen Vermarktungsmöglichkeiten.
„lastminute.de wendet sich mit einer großen Produktvielfalt an eine für viele Werbetreibende hochinteressante Zielgruppe. Wir sorgen nun für die perfekte Vermarktung der Online-Werbeplätze auf der beliebten Reise- und Freizeit-Website an Media-Agenturen“, sagt Dirk Limburg, Managing Director von AD2ONE Deutschland. „Wir freuen uns sehr über die Zusammenarbeit und deren zukünftige Erfolge.“
Patrick Feil, Geschäftsführer von lastminute.de: „Neben dem Verkauf von Reise- und Freizeit-Produkten ist auch der Verkauf von Medialeistung ein wichtiger Geschäftsbereich für uns. Zusätzlich zu klassischen Werbeflächen bieten wir daher auch innovative Werbefomen - all das soll nun noch effektiver durch die Unterstützung von Ad2ONE vermarktet werden.“
Über lastminute.de
lastminute.de ist die Reise- und Freizeit-Website, die hilft, das beste aus der freien Zeit zu machen – mit smarten Angeboten und inspirierenden Ideen für jeden einzigen Tag im Jahr: Ob Strandurlaub, Kurztrip, Wellness, Skiurlaub, Städtereise, Flug, City- oder Designhotel, Kreuzfahrt, Ferienhaus, Mietwagen oder Edge of Space Flug. Die Produktpalette umfasst Flüge von mehr als 300 Airlines, über 120.000 Hotels weltweit sowie täglich mehrere Millionen Reise-Angebote aller namhaften Reiseveranstalter – mit Preisgarantie. lastminute.de gehört zu lastminute.com, Europas unabhängiger Reise- und Freizeitwebsite Nummer 1, und ist Pionier unter den deutschen Reise-Websites.
Über AD2ONE Group
AD2ONE Group ist ein globaler Vermarkter für professionelle Online-Vermarktung und digitale Markenführung im Internet. Die Agenturgruppe mit Hauptsitz in London unterhält und Büros in Australien, Singapur, Hongkong, Neuseeland, Irland und Deutschland. Seit der Gründung im Jahre 2000 ist AD2ONE spezialisiert auf die Entwicklung, Vermarktung und Etablierung starker Marken im Internet und agiert als Markenbotschafter für seine Kunden gegenüber Agenturen und Werbekunden. AD2ONE entwickelt und realisiert effiziente Vermarktungs-Strategien und konzentriert sich dabei sowohl auf die Vermarktung von Werbeplätzen – unter Berücksichtigung aller Online- und Mobile-Werbeformen –, als auch auf die Suchmaschinenoptimierung der betreuten Websites sowie deren kreative Umsetzung. Die Brand Agents von AD2ONE beraten und begleiten aktiv und fungieren somit als Markenbotschafter mit tiefgehender Branchenexpertise. Durch Leidenschaft und Verantwortungsbewusstsein garantiert AD2ONE erfolgreiche Werbekampagnen und damit eine bestmögliche Markenpositionierung – dabei zeichnet die Vermarkter eine vollständige Transparenz gegenüber den Kunden aus. Das Portfolio von AD2ONEs Netzwerk umfasst etablierte, reichweitenstarke Marken der wichtigsten vertikalen Märkte, darunter Branchenriesen wie Expedia, Ryanair, Disney, Ask, eBay und Lonely Planet.
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Shopping.com appoints AD2ONE
5th August 2010
AD2ONE are delighted to announce a new advertising partnership with Shopping.com.
Shopping.com is the largest product comparison site in the UK, offering consumers the chance to compare the widest variety of products anywhere in the market.
Its Epinions.com community helps consumers make informed decisions & merchants generate qualified leads.
Shopping.com has over 2.2 million unique users & over 7.7 million page impressions* every month creating a unique opportunity to talk to consumers who love to shop & spend money online (* Nielsen February 2010)
AD2ONE will be unveiling display advertising opportunities in the coming weeks.
uk
MYDECO choose AD2ONE for sales task
5th August 2010
mydeco.com, the UK’s largest online homewares and furniture store, has appointed leading sales agency AD2ONE to manage its display advertising sales, on an exclusive basis from March 3rd.
The site which now attracts over 1 million monthly visitors and celebrated its 2nd Birthday in February, has fast become the first stop for UK consumers who are passionate about designing and shopping for their homes - resulting in a 229% year on year increase in qualified traffic sent to retail partners.
Recently appointed CEO, Nicole Vanderbilt, commented “mydeco.com is an innovative platform which has changed the way UK consumers design and shop for their homes. We are already seeing mydeco make an incredibly positive impact on our retail partners by sending them increasing volumes of qualified traffic. We are excited to partner with AD2ONE to help advertisers reach our style-savvy audience of shoppers who are passionate about their homes. ”
Jo Pike, AD2ONE’s Commercial Director commented - ““AD2ONE has a strong heritage of selling into the home improvement advertising vertical and is delighted to be working with such an influential brand as mydeco. Our objective is to help Nicole further develop the mydeco brand by working with brands and agencies who want to reach the sites core audience of affluent, design-savvy and home focused women aged 25 plus”
The win sees AD2ONE add to an already impressive client portfolio which includes high profile brands including Cineworld, Expedia, eBay, Disney and BAA.
uk
AD2ONE secures top ten ranking
5th August 2010
AD2ONE has secured a top ten ranking in the very latest IPA digital media owners survey.
In fact AD2ONE was rated the best amongst it's closest competitors, polling better than Unanimous and adlink.
Etype didn't even make the top 25.
To see the full results please click here
uk
Friends Reunited choose AD2ONE
5th August 2010
Friends Reunited, the original social networking site with over 20m registered users, has appointed sales agency AD2ONE to sell advertising across its group of sites (including genealogy site Genes Reunited and Friends Reunited Dating) after a competitive pitch.
Each of the three sites within the Friends Reunited Group are designed to help create strong emotional connections online between people and AD2ONE’s remit will be to increase advertising revenue by selling standard advertising packages across the sites as well as working with advertisers and agencies to develop more integrated campaigns.
Andy Baker, Managing Director of Friends Reunited, said: “We undertook a very thorough pitch process and received three high quality pitches. We wanted to work with AD2ONE as they impressed us the most with their clear commercial thinking, fantastic client-support and operations team and terrific track record with other high-volume, rich-data online clients.”
Jo Pike, AD2ONE’s Commercial Director, commented: “Friends Reunited has been an institution in the world of social networks since 2000 and we’re delighted to have been chosen to work with them. We’re really excited to be working with a group of sites in the social space that reaches such a unique audience of 35+ adults. No other brand can reach this type of mature adult audience, and deliver the same type of onsite targeting”
The win comes during a period of sustained growth for AD2ONE with recent wins including Cineworld and The Beauty Quest adding to a portfolio that already boasts leading sites including Expedia, eBay, Disney and BAA.
Friends Reunited – www.friendsreunited.co.uk
• Friends Reunited is the original social network with 20.6 million members, of which 2.9 million were added in 2008. Launched in 2000 as a back-bedroom hobby to put old school friends back in touch with each other it swiftly became a British media phenomenon. Today, the site is a leading UK social network for grown-ups, funded by advertising.
• Genes Reunited is the UK’s leading, mass-market family history brand with 10 million members and over 650 million names listed. One new name is added to the site every second. The strong membership community is the key to the site’s success, as members help each other find common links and shared relations. Members are also able to search through millions of official census, birth, marriages, death and military records. Increasingly aspects of social networking and genealogy are naturally overlapping and the Group is ideally placed to drive these developments. Genes is funded through subscriptions and pay-per-view.
• Friends Reunited Dating is one of the largest paid-for dating sites in the UK with over one million registered members. It is recognised as an easy to use website, with a friendly user community, somewhere to find a serious relationship with a focus on the 35 years old plus market.
For more information about the company please contact Carolynne Bull-Edwards on 01883 717468 or email press@friendsreunited.co.uk
uk
Ad2One appointed Vtravelled
5th August 2010
LONDON - Ad2One, the digital sales house, has been appointed by Virgin Atlantic to sell commercial opportunities around its new online travel community website, Vtravelled, across Europe, South East Asia and Australia
Vtravelled.com, launched at the end of June to coincide with Virgin's 25th anniversary, is aimed at travellers and showcases destinations through personal insights, photography and editorial.Featuring guides on hundreds of cities, beaches, ski resorts and national parks, the site aims to "inspire new adventures", as well as make it easy to create, plan and share travel experiences. Ad2One has been involved with the site since it went into beta testing at the beginning of the year. The site features 800 destinations and allows travellers to build a profile of their travel experiences, with photos and comments, which can be shared with other users. Last month, the digital sales house was appointed by Aviva-owned breakdown service RAC to handle its online inventory in the UK. The agency won the account, worth up to £1m, from incumbent ad sales house Adlink.
uk
AD2ONE appointed RAC Sales Task
5th August 2010
AD2ONE, the UK’s leading digital sales agency - has enhanced its portfolio of motoring titles, after being appointed by the RAC to sell its online inventory in the UK.
The account was previously held by rival sales house Adlink.
AD2ONE already represents a number of leading motoring sites such as eBay Motors, Wisebuyers, Your Driving and Clean Green Cars and this latest win will further increase their market share within the automotive vertical.
The site, which according to ComScore has 14m page impressions and 2m unique visitors to its site each month, wants to become a key destination for brands advertising online.
Jo Pike, Client Director of AD2ONE said “The RAC is an institution in the UK and we are immensely proud that they have chosen to work with us. The website has a diverse user base and we are planning to offer advertisers new and engaging ways to communicate with them. We want to make AD2ONE a core sales point for agencies and advertisers wishing to align themselves with premium content within this sector and the RAC is a fantastic addition to our portfolio”
uk
AD2ONE Retains IASH Accreditation
5th August 2010
AD2ONE has demonstrated its commitment to the IASH Code of Conduct by retaining its full IASH accreditation in their latest audit.
Their continued accreditation is further validation of the companies’ strict quality inventory policy and commitment to transparency and best practice.
Grant Allaway, joint Managing Director of AD2ONE said “We want to send a clear message to our publishers and agencies that we are trading responsibly and are dedicated to meeting the guidelines set down by IASH”
Established in 2005, IASH exists to promote the real benefits of the online advertising network business model, and reinforces the need for best practice among these organisations via the adoption of an effective Code of Conduct.
uk
New partnership with Ryanair
5th August 2010
AD2ONE are delighted to announce a new advertising partnership with Ryanair.com.
Ryanair is the world's largest international passenger airline, flying from 31 bases and carrying over 60 million passengers per annum. With over 99% of Ryanair flights booked online, and an increasing proportion of passengers checking in online Ryanair.com is a valuable destination for advertisers to reach consumers open to discretionary e-commerce expenditure.
AD2ONE will unveil a range of commercial opportunities to help you target family holiday makers, business short haul flyers, and specialist activity travellers in the coming weeks.
aus
IASH Australia
5th August 2010
Twelve online advertising companies have announced the formation of Internet Advertising Sales Houses of Australia (IASH), an industry body that will take over the mantle from Internet Assigned Numbers Authority (IANA).
Members voted Phil Duffield, managing director of AD2ONE Group, as president of IASH Australia, with director of Full Circle Neil Fox as vice-president and managing director of PostClick Andrew Lockwood as honorary treasurer.
The founding members of IASH Australia have adopted a code of conduct that will encourage best practice among Australian online advertising sales houses, working to increase advertiser and media buyer confidence in the sector, undertake research, and work with industry bodies such as the Media Federation of Australia (MFA) to promote online advertising.
“The MFA congratulates the online industry on the formation of IASH Australia and applauds the commitment by the founding members to the code of conduct audit, seeing it as an important step in the maturity of digital media,” said Kerry Field, Partner Innovation, Mindshare and MFA digital sub-committee chair.
The industry body indicated that through the code, IASH Australia members aim to ensure online advertising placed via their networks does not appear on websites that could jeopardise advertisers’ brands.
IASH Australia said that it would work closely with ABC Australia to 'deliver a rigorous audit to ensure their members meet and adhere to the code of conduct'.
“With the independent assurance ABC Australia’s auditing of the code of conduct will provide, the sector can continue to promote growth and evoke further confidence from both advertisers and media buying agencies,” asserted new IASH president Phil Duffield.
Members of IASH Australia include AD2ONE Group, Adconion Media Group, Digital Network Sales, Full Circle, Gorilla Nation Media, MaX Interactive, Multi Channel Network Pty Ltd (MCN), PostClick, Response Directive, 3D interactive (3Di), Tribal Fusion and Valued Interactive Media.
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AD2ONE scores hat trick
5th August 2010
AD2ONE SCORES HAT TRICK WITH FAT PROPHETS, SHOPPING.COM and eBUDDY WINS
AD2ONE offers exclusive advertising access to top business & consumer sites.
AD2ONE, the global digital group, has won three new clients and will now provide exclusive online advertising access to the world’s leading independent stock market research house, Fat Prophets, the eBay owned pioneer of online comparison shopping, Shopping.com and the world's first, independent, web browser-based instant messaging (IM) service and now a popular IM aggregator, eBuddy. All three clients were won in competitive pitches recently.
According to Phil Duffield, Managing Director, AD2ONE: “AD2ONE’s recent hat trick of client wins shows that we are still kicking goals and winning great premium publishers, despite this challenging market. I believe this is due to our reputation for relentlessly focusing on achieving business objectives for advertisers and publishers.”
Shopping.com was won in a competitive pitch. It is one of the fastest growing shopping destinations on the internet averaging in excess of 1 million unique visitors per month in Australia (according to Nielsen NetRatings).
“Shopping.com’s key objective is to enable consumers everywhere to use the power of information to find, compare and buy anything. Advertising plays an important role in driving revenue and helping consumers by providing greater choice. Shopping.com chose AD2ONE to provide exclusive advertising to the site because of their experience with other popular consumer sites including Lonely Planet, Expedia and Lastminute.com.au and because of their ability to deliver,” said Adam Canter from Shopping.com.
AD2ONE will be providing exclusive advertising access to Fat Prophets range of financial sites including www.fatprophets.com.au, www.aireview.com.au and www.marcustoday.com.au.
According to Patrick Ganley Chief Operating Officer of Fat Prophets, the company attracts a new breed of Do-It-Yourself investors and the company provides them with independent stock market advice they can trust.
“Our mission is to make our members’ investments as FAT as possible and in order to invest in our continually evolving intelligence gathering processes and resources, we need to generate healthy revenues from our websites,” said Patrick of Fat Prophets. “That is where AD2ONE comes in and we’ve selected them because of their demonstrated expertise in our market with finance sites HotCopper and The Financial Arena.”
Fat Prophets will join AD2ONE’s growing portfolio of business and finance sites which include leading stockbroking and trading website The Inside Trader, stock market forum www.HotCopper.com.au, Australia’s leading independent financial product comparison site, www.infochoice.com.au, one of Australia’s leading online publishers of business and finance information, www.thefinancialarena.com.au, Australia’s most comprehensive investor education community, www.invested.com.au and www.linkedin.com, the leading global social media site for business professionals.
According to eBuddy’s CEO, Jan-Joost Rueb, the company’s objective was to monetise its popular IM aggregator site and to create revenue streams to enable it to develop new and better communications products for its young consumers.
“Our technology enables over 20 million of monthly global visitors with AOL, Google Talk, MSN, MySpace, Facebook, ICQ and Yahoo Messenger accounts to chat free of charge in one aggregated interface without having to download or install any application on their computer. Millions of monthly users also access eBuddy on their mobile phone and therefore we wanted to maximise the opportunity to target them with relevant marketing messages,” said Rueb, eBuddy.
ABOUT AD2ONEAD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for Australia’s leading agencies, marketers and publishers. Sydney headquartered AD2ONE offers fully integrated advertising solutions to marketers.
The global AD2ONE group has been established since 2000 and was launched in Australia in 2004. The Australian operation operates throughout Australia, New Zealand and Asia Pacific and has four offices globally including London, Singapore and Dublin. There are ten Australian based staff.
AD2ONE Group is a market leader in digital media sales. Its key philosophy is to develop revenues for publishers, marketers and agencies. Its innovative advertising solutions complemented by site optimisation, user profiling, flexible traffic solutions and discreet monetising of email lists, ensures publishers achieve the best possible market position and financial results.
AD2ONE’S exclusive premium brands span many vertical sectors and include HotCopper, Best Restaurants, NRMA, ninemonths, Beauty Heaven, WWE, Linked In, Expedia and Lonely Planet. Many of these brands were won from AD2ONE’S competitors in Australia.
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AD2ONE opens Melbourne office
5th August 2010
Online ad sales house, Ad2One, has opened its second Australian office in Melbourne due to a surge in demand from online publishers and advertisers.
The new office, based in Melbourne’s CBD, will be headed by former Sensis Mediasmart staffer Kate Tilden, as Victorian sales manager.
Tilden bringswith her knowledge of the Victorian market, most recentlyworking at Mediasmart as sales manager for Victoria and South Australia.
A number of Ad2One’s Sydney-based clients, including Lonely Planet, have a presence in Victoria and the Melbourne office is already said to be workingon a number of client briefs.
Phil Duffield, managing director of Ad2One Australia, said: “We’ve had a great success supporting our web publishers’ objectives of increasing revenueand the marketers who want to resonate with online consumers.
“The work we’re doing is in high demand, and a lot of that demand is coming from Victoria.”
Ad2One is looking to expand its Melbourne offi ce. The global group’s Australian clients include Best Restaurants, NRMA, Linked In, Expedia and Lonely Planet.
At MediaSmart Adrian Kos, previously with Fairfax Digital, News Interactive and Ninemsn, is now the Victorian sales director
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New partnership with PleaseTakeMeTo.com
5th August 2010
AD2ONE, the global digital group that provides exclusive advertsing access to premium vertical brands, has added to its travel portfolio by winning PleaseTakeMeTo.com.
The site, a comprehensive, media-rich travel resource, is designed to provide both Australian and overseas tourists with information about Australia and it was launched in june 2007.
It was developed by Brisbane-based Tourism Media with the assistance of Tourism Australia, all of the state tourism bodies and many regional and local tourism bodies. PleaseTakeMeTo recieves over 500,000 page views per month.
It complements AD2ONE's growing travel category which also includes Expedia and Lonely Planet.
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AD2ONE wins travel site double
5th August 2010
Digital sales house AD2ONE has won deals to represent both lastminute.com.au and travel.com.au both part of the Wotif group.
The two Wotif Group sites will join AD2ONE's existing portfolio of travel sites which includes LonelyPlanet.com,Expedia.com.au and PleaseTakeMeTo.com.
Phil Duffield,AD2ONE Managing Director, said:
'With the tough economic climate encouraging more Australians to holiday closer to home, both domestically and in Asia rather than further afield, the addition of lastminute.com.au and travel.com.au to our portfolio is particulary valuable, as both provide the traveller with an extensive choice of travel products at very competitive prices'.
The Wotif Group provides both business and leisure customers with travel booking services. It's travel sites provide a choice of accomodation, flights, car rental, insurance, travel packages or tours
sing
AD2ONE partners with Yum.sg
5th August 2010
Yum.sg, the most popular website focusing on restaurants in Singapore, has formed an exclusive partnership with digital sales agency AD2ONE, to generate advertising income from the more than 120,000 visitors it receives every month.
Yum.sg is an online guide to restaurants in Singapore, and the site delivers 420,000 page views and reaches 120,000 visitors each month. In a recent survey, 82% of its visitors say they dine in restaurants at least once a week. Besides regular banner advertising, Yum.sg also offers custom solutions to advertisers like advertorials, featured listings for events or promotions, integrated micro-sites, and contests.
“Yum.sg differentiates ourselves by focusing solely on restaurants – no street or hawker food, pubs or nightclubs”, explained Daniel Chan, Vice President of Business Development. “In addition to user contributed reviews, we also have a strong editorial team that produces professionally written content for our site,” continued Mr. Chan.
“We are bringing to market in Singapore, a way for advertisers to reach a young, professional audience, with high disposable income, already searching for ways to spend on entertainment and experiences”, said Jason Ling, General Manager of AD2ONE, “The Yum.sg brand will be an exciting addition to, and further strengthens our portfolio of premium sites in Singapore and Asia.”
nz
Digital Group Expands
5th August 2010
Ad2one Opens Auckland Office & Appoints New Zealand Country Manager.
Digital Group Expands Due to Strong Demand in New Zealand.
Global digital group, AD2ONE has responded to strong demand for its digital advertising sales services in New Zealand by opening a new office in Auckland this week. It is the firm’s sixth international city location and follows the opening of its Melbourne office last year and its Singapore office in 2008. Lisa Ison, formerly of MSN New Zealand has been appointed as AD2ONE’s Country Manager to firmly establish its presence in New Zealand
eire
Online Video Kills the TV Star
5th August 2010
Video Advertising set to become the fastest growing online advertising format claims Irish Digital Agency Chief
Dublin Monday 21st June 2010 - Video advertising is set to become the fastest growing online advertising format according to Irish Digital Sales Agency Ad2One Group Ireland and will, they claim show a 78% growth by 2012 when brands will distribute more professional-quality video content online as part of any advertising campaign as opposed to traditional TV Advertising.
One of the largest international third party sales agencies in the world Ad2One Group Ireland claims that TV advertising will suffer as more companies investing in online videos ads as an alternative advertising medium. Online video advertising will drive greater traffic and marketers can, they say, expect a trade-off for the continued high CPM costs of video ad placements.
According to Roddy Walshe of Ad2One Group Ireland “TV Advertising in Ireland will suffer, maybe not immediately, but certainly over the next three years as online video advertising is set to surge. The equivalent of TV advertising online video marketing is attractive because it’s much cheaper and accurately targets key audiences without any wastage. It offers far superior targeting and offers tangible results, delivered through analytic tracking.
His comments dovetail with the launch of Ad2OneVIRAL, is a new online advertising product which integrates video advertising on the most popular international websites visited by Irish people. The Ad2One VIRAL product offers media buyers and marketing professionals a fully designed campaign for maximum engagement as all campaigns deploy a highly effective blog outreach as standard.
Ad2One Group Ireland claim that with their VIRAL product they are one of the only agencies in Ireland with the ability to accurately target online viewers with ads based on demographic information. YouTube is utilized as an integral part of the Ad2One Group Viral Service where viewers watch over 100 videos daily every month in a rapidly escalating advertising medium which has seen a tenfold jump in the number of advertisers during 2009 alone.
He continued “the big challenge for marketers using online video advertising where it is tempting to use videos disguised as entertainment is to weave the commercial message into editorial content for greater impact. The onus will be therefore to focus on creative content that entices the online visitor and engages with them effectivel
eire
Ryanair introduce new opportunities
5th August 2010
Want to advertise on the confirmation and destination pages of Ryanair.com? Well now you can!
Ad2One Group Ireland has been appointed as a digital partner to sell advertising opportunities across all its destination pages to enable brands target Irish users browsing up to 154 different destinations on Ryanair.com. New packages available from Ad2One allow Irish brands also target European users looking at Dublin as a destination. Dublin Content includes: shopping, upcoming events, nightlife, activities and attractions. Benefits are that the targeting is more specific and niche.
eire
AD2ONE brings celebrities to Ireland
5th August 2010
Our Obsession with celebrity culture in Ireland offers pay back for brands
What has Lady Gaga, Piers Morgan, Catherine Zeta Jones and Karate Kid got in Common? And what does it matter to Irish advertisers? 3.1 million Irish Page impressions that’s what! At last you can promote your product and reach young women in Ireland between 18-35 years on People.com.
People.com, one of the most popular international websites now attracts a huge Irish female audience. With an impressive 3.1 million page impressions and 132,000 unique ussers from Ireland alone clearly this is a site that cannot ignored in any advertising campaign that sets out to capture a lucrative female audience. Campaigns can be devised by Ad2One in package format that includes people.com sister entertainment weekly magazine (EW.com). Both combined offer superb access for female products and other fast moving consumer goods that appeal to women in this age group. Ad2One Group has won the exclusive advertising rights to enable Irish brands to promote their products on one of the most sought after advertising online communities in the world.
eire
AD2ONE Guarantees Video Views
5th August 2010
AD2ONE have introduced a new product to the market called "Viral". AD2ONE guarantees views for any type of video campaign. Distributing content into a range of sites based on the target audience. Why Viral Marketing?
Marketeers use Viral Marketing because of its strengths and capabilities;
* Reach can explode
* It’s cheap
* Leads can be highly qualified
* Breaks through the online / email clutter
* It’s cool
* Improve natural search ranking
One of the key aspects behind any viral campaign is content - taking that content and placing it in relevant places where people can watch, share with friends, or even play a game. Take a look through this overview from You Tube about their site as there is a great case study for Evian within this which shows why the brand managers found viral so important and ultimately effective.
www.bit.ly/ThinkVideo
Here is another well known campaign that went viral with huge success-
Client: Cadbury / Gorilla
The now ubiquitous and famous clip that sparked mass interest when it launched in 2007. Achieving 1m views in the days that followed the launch, the campaign was a huge success for the brand that had been dogged by product recalls and a decline in public perception. It also enabled them to use viral marketing as effectively as their previous (and expensive) sponsorship of popular TV soap, Coronation Street.
The results
Millions of clip views. Increase in public perception. Repair of PR blunders. Positive sentiment. Increase in sales. Lots of spoof versions. More viral campaigns followed from Cadbury.
http://www.youtube.com/watch?v=TnzFRV1LwIo
eire
Ad2One promises bigger female audience
5th August 2010
Sunday, May 09, 2010 By Catherine O'Mahony The Irish arm of international digital sales agency Ad2one is promising a range of new access points to firms hoping to target the female consumer market.The agency is offering immediate access to the online versions of Hello! and Marie Claire magazines, the Daily Mail and People.com.Roddy Walshe, spokesman for the group in Ireland, said Irish brands which found it difficult to target this sought-after consumer sector could now reach up to 500,000 women in the 18-45 market.‘‘It is now possible to advertise directly to unique Irish visitors on these sites. Other major websites which are represented byAd2One and can be tapped into by Irish advertisers include Ryanair, the Guardian, MySpace.com, the Wall Street Journal, eBay, LinkedIn and the Disney Channel.”
Walshe said the traditional advertising routes that had been used to target the so called ‘housewives’ market were drying up, due largely to the increasing consumption of internet-based content.He added that 70 per cent of women in Ireland aged between 18 and 35 shopped online for clothes, make-up and other goods. ‘‘While the majority of display advertising spending will go to the big publishers such as newspapers’ websites, a growing share of the market is going to companies such as Ad2one, a one stop shop which coordinates an online media advertising campaign, to help advertisers place their ad on a range of sites - from specialist branded sites to mass-market.”
To view Sunday Business Post Article click here
eire
Portfolio expands with New Scientist
5th August 2010
AD2ONE, the UK’s leading digital sales agency, has been appointed by New Scientist to sell its online inventory across mainland Europe.
The agreement will further enhance AD2ONE’s pan-European credentials, following the announcement in January that the sales house had formed a strategic partnership with leading German publisher Tomorrow Focus AG and its digital division, Premium Publishers Online (PPO). AD2ONE’s UK portfolio already boasts global brands such as eBay, Lonely Planet and Disney.
Grant Allaway, Managing Director of AD2ONE said “New Scientist is an internationally recognised media brand, so we are delighted that they have chosen to work with us. The website has a diverse user base and delivers more insight than any other current affairs or science source on the internet”
According to latest statistics released by New Scientist, the site delivers 13 million pages impressions a month with around 3.5 million unique users, whilst New Scientist magazine enjoys a worldwide readership of over 800,000.
ger
AD2ONE und Ryanair wollen gemeinsam hoch
5th August 2010
AD2ONE vermarktet Ryanair.de Deutschland exklusiv
München, 22. April 2010__ „Klotzen nicht kleckern!“ ist die Devise bei der eben eröffneten deutschen Repräsentanz der AD2ONE Group: Die Münchner übernehmen ab sofort die Vermarktung der Website von Ryanair Deutschland (www.ryanair.com/de). Online-Werber können künftig auf den reichweitenstarken Seiten der Fluglinie ein Plätzchen für ihre Werbebotschaft ergattern. Mit fünf Milliarden Page Impressions jährlich verspricht dies für alle Parteien ein durchaus lukratives Geschäft.
Wie erfolgreich dieses Unterfangen ist, hat Ryanair bereits erprobt und unter Beweis gestellt: Seit Februar 2009 sind die britische und irische Website für Werbeanzeigen Dritter geöffnet, seit Kurzem lässt Ryanair auch die Länderportale in Frankreich, Italien, Spanien, Portugal, Belgien und den Niederlanden vermarkten.
„Die Freigabe zur Vermarktung unserer Werbeplätze hat sich schon in anderen europäischen Ländern als enorm gewinnbringend erwiesen, und an diesen Erfolg wollen wir nun auch in Deutschland anknüpfen – mit AD2ONE als kompetentem Partner an unserer Seite. Wir freuen uns schon sehr über die Zusammenarbeit!“, sagt Michael Cawley, stellvertretender CEO und COO von Ryanair. „Unsere Kunden sind sehr internetaffin, 99 Prozent aller Flugbuchungen laufen online über unser Web-Portal – bei jährlich 73 Millionen Passagieren ergeben sich daraus gewaltige Klickraten. Von dieser enormen Reichweite profitieren die Werber. Wir wiederum können mit den Einnahmen aus der Vermarktung der Site unseren Kunden weiterhin Tiefstpreise garantieren und unseren Platz als Europas günstigste und ökologisch sauberste Fluggesellschaft sichern.“
„Mit Ryanair als ersten großen internationalen Partner können wir sofort richtig loslegen und erfolgreich durchstarten. Unser Ziel ist es, Ryanair schnellstmöglich auch in Deutschland als profitablen Werbepartner zu etablieren“, versichert Dirk Limburg, Managing Director von AD2ONE Deutschland. „Unser Angebot ist vor allem für globale Marken von Interesse, da wir durch unsere Büros rund um den Globus ein Maximum an Internationalität bieten können.“
Über AD2ONE
AD2ONE Group ist ein globaler Vermarkter für Online-Marketing und digitale Kommunikation. Die Agenturgruppe mit Hauptsitz in London unterhält und Büros in Australien, Singapur, Hongkong, Neuseeland, Irland und Deutschland. Seit der Gründung im Jahre 2000 ist AD2ONE spezialisiert auf die Entwicklung, Vermarktung und Etablierung starker Marken im Internet und agiert als Markenbotschafter für seine Kunden gegenüber Agenturen und Werbekunden.
AD2ONE entwickelt und realisiert effiziente Strategien und konzentriert sich dabei sowohl auf die Vermarktung von Werbeplätzen – unter Berücksichtigung aller Online- und Mobile-Werbeformen –, als auch auf die Suchmaschinenoptimierung der betreuten Websites sowie deren kreative Umsetzung. Das Portfolio von AD2ONEs Netzwerk umfasst etablierte, reichweitenstarke Marken der wichtigsten vertikalen Märkte, darunter Branchenriesen wie Expedia, Ryanair, Disney, Ask, eBay und Lonely Planet.
ger
Erfolgreiches Vermarkter-Netzwerk kommt
5th August 2010
München. Die AD2ONE Group, globale Agenturengruppe für digitale Markenführung im Internet und führender unabhängiger Vermarkter von Online-Werbeplätzen, öffnet ihre Pforten in Deutschland. Zeitgleich eröffneten am 12. April 2010 Büros in München und Hamburg. Düsseldorf soll in den kommenden Monaten folgen. Als Managing Director Deutschland wird Dirk Limburg eingesetzt, der von München aus direkt an die Londoner Zentrale berichtet. In Hamburg übernimmt Daniel Demmler als Head of Sales das Ruder. Erstes Großprojekt der Senkrechtstarter ist die irische Fluglinie Ryanair, deren deutsches Webportal AD2ONE exklusiv vermarktet. Daneben befinden sich die Websites von National Geographics, All Recipies und Jamie Oliver – hier vermarktet AD2ONE den deutschen Traffic – im Kickoff-Portfolio der deutschen Niederlassung.
AD2ONE übernimmt die Vermarktung von Werbeplätzen innerhalb des gut ausgebauten Marken-Netzwerkes der Gruppe. Allein in Großbritannien hat AD2ONE eine Reichweite von fünf Milliarden Ad Impressions jährlich. Zukunftsweisend: Zusätzlich zu allen Online-Werbeformen wird AD2ONE auch Werbung auf Social-Media-Portalen und im mobilen Web anbieten. Bei allen Kampagnen legt AD2ONE besonderen Wert auf die persönliche Betreuung aller Projekte: AD2ONE-Mitarbeiter sind als Inhouse-Consultants direkt beim Kunden tätig und steuern von dort aus unmittelbar alle Prozesse. Als weiteren Erfolgsgaranten bringt AD2ONE eine ausgeklügelte Geotargeting-Lösung mit. Werbeanzeigen können dadurch zielgerichtet und regional differenziert ausgeliefert werden.
„Wir sind mit voller Power aus dem Startblock geschossen und legen gleich von Anfang an richtig los. Die Exklusiv-Vermarktung von Ryanair ist nur der erste Schritt,“ so Dirk Limburg, Managing Director Deutschland. „Wir haben viele innovative Ideen und eine Menge Leidenschaft für unsere Projekte - wir brennen für unsere Kunden.“
Die deutschen AD2ONE-Website (www.ad2onegroup.com) wird Ende April gelauncht.
uk
Portfolio expands with New Scientist
AD2ONE, the UK’s leading digital sales agency, has been appointed by New Scientist to sell its online inventory across mainland Europe.
The agreement will further enhance AD2ONE’s pan-European credentials, following the announcement in January that the sales house had formed a strategic partnership with leading German publisher Tomorrow Focus AG and its digital division, Premium Publishers Online (PPO). AD2ONE’s UK portfolio already boasts global brands such as eBay, Lonely Planet and Disney.
Grant Allaway, Managing Director of AD2ONE said “New Scientist is an internationally recognised media brand, so we are delighted that they have chosen to work with us. The website has a diverse user base and delivers more insight than any other current affairs or science source on the internet”
According to latest statistics released by New Scientist, the site delivers 13 million pages impressions a month with around 3.5 million unique users, whilst New Scientist magazine enjoys a worldwide readership of over 800,000.