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AD2ONE Plays Alongside Miniclip
13th May 2013
Digital Sales House AD2ONE is now responsible for New Zealand advertising sales for the popular global games giant Miniclip.
Founded in 2001, the site is now home to more than 850 games. Games are added all the time, from Miniclip’s own development studio team or through its network of more than 300 developers across the globe.
Lisa Ison, AD2ONE's Country Manager for New Zealand, describes it as a great advertising vehicle for engaging with young people. "71 percent of the users are under 35," she says. "More than half of those are aged between 6 and 17, with a relatively even split between male and females."
There are numerous ways in which advertisers can become involved with this audience, from mobile advertising, homepage takeovers and pre-game videos, through to sponsorships and in-game advertising, where an advertiser’s banner can appear inside a game – alongside a race track, for example.Kellogg’s, Disney, McDonalds, Lego and Subway are just a handful of the major brands who have advertised on Miniclip in the Australia/New Zealand region over recent years. "It’s highly targeted and offers immense exposure," says Ison. Campaigns can be focused on specific pages, game types and demographics.
In New Zealand the site attracts 210,000 unique users each month, with more than 2.8 million impressions and over 200,000 video plays.
nz
AD2ONE adds Johanna Cotter to New Zealand team
12th July 2012
11 July 2012: Digital sales house AD2ONE has welcomed Johanna Cotter, who will head sales for the New Zealand team. This new role reflects AD2ONE’s growth locally and around the world. Already the New Zealand business represents websites, mobile sites and online video publishers with millions of unique users, including Ticketmaster, Cartoon Network, Expedia.co.nz and Reuters.
Initially Johanna will cover for Lisa Ison, AD2ONE’s country manager, who is taking maternity leave. When Lisa returns, she is looking forward to working together with Johanna.
Johanna brings ten years’ experience to the AD2ONE New Zealand team. She joins the company from YahooNZ, where she was group sales manager. Prior to that, she worked at Fairfax Media.
ABOUT AD2ONE
AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for New Zealand’s leading agencies, marketers and publishers. Auckland headquartered AD2ONE offers fully integrated advertising solutions to marketers.
The global AD2ONE group has been established since 2000 and was launched in New Zealand in 2010. The company operates throughout Australia, Asia Pacific and has six offices globally including London, Singapore, Dublin, Sydney and Melbourne.
AD2ONE is a market leader in digital media sales. Its key philosophy is to develop revenues for publishers, marketers and agencies. Its innovative advertising solutions complemented by site optimisation, user profiling, flexible traffic solutions and discreet monetising of email lists, ensures publishers achieve the best possible market position and financial results.
AD2ONE’S exclusive premium brands span many vertical sectors and includeTicketmaster, Expedia.co.nz, Bookabach.co.nz and Reuters.
For media information contact:
Dana Dobbie or Pru Quinlan
Einsteinz Communications – for AD2ONE
Tel: +61 (0)2 8905 0995 Mobile: +61 (0)416 072 625
Email: dana@einsteinz.com.au or pru@einsteinz.com.au
nz
AD2ONE hooks-up with Skype
30th August 2011
AD2ONE has signed an exclusive* agreement to represent Skype for their display advertising sales in New Zealand. The partnership significantly expands the reach of the digital sales agency, providing brands with access to Skype's huge customer base. The first campaign has already started running and is delivering very positive results for advertiser AirAsia.
Phil Boeyen Marketing Manager of AirAsia New Zealand commented “Skype is a perfect media environment for travel, especially for the VFR (visiting family & friends) market. As a low-cost airline, getting people to our website as cost-effectively as possible is a key part of our media strategy. We’re pleased to be the first to advertise with Skype and look forward to using it to build our brand in New Zealand as well as deliver measurable sales results.”
Phil Duffield, AD2ONE's managing director for Asia Pacific, says Skype is a phenomenon. “For the year ended 31 December 2010, Skype-to-Skype calling minutes were equivalent to approximately 20 percent of the total of all global international PSTN and Skype-to-Skype calling minutes . This is up from 12 percent in the previous year. And with an average of 170 million monthly connected users worldwide and approximately 30 million concurrent users at peak times, Skype’s reach and engaged user base make it an attractive platform for brands to market their products.
He says the additional strength that Skype brings to advertisers is its intimacy. "The average Skype user uses it to stay in touch with a handful of family members and close friends. There are not many opportunities that can deliver that setting to advertisers".
"This agreement will see us form advertising partnerships with other brands who have an affinity with Skype customers," said Duffield, describing the average Skype user as slightly older than the average Internet user and far more educated.
Duffield says there are many tailored options available. “Our approach is to mix creative solutions with rich analytical planning and tracking,” he said. “This partnership will add a further dimension to the effectiveness of online advertising in New Zealand. We're very excited to be part of it".
*For advertising campaigns that are not multi-national or multi-regional in nature.ABOUT AD2ONE AD2ONE is a global digital group that provides exclusive advertising access to premium vertical brands for New Zealand’s leading agencies, marketers and publishers. Auckland headquartered AD2ONE offers fully integrated advertising solutions to marketers.
The global AD2ONE group has been established since 2000 and was launched in New Zealand in 2010. The company operates throughout Australia, Asia Pacific and has six offices globally including London, Singapore, Dublin, Sydney and Melbourne.
AD2ONE is a market leader in digital media sales. Its key philosophy is to develop revenues for publishers, marketers and agencies. Its innovative advertising solutions complemented by site optimisation, user profiling, flexible traffic solutions and discreet monetising of email lists, ensures publishers achieve the best possible market position and financial results.
AD2ONE’S exclusive premium brands span many vertical sectors and include HotCopper, Reuters, Optus, Coles, WWE, LinkedIN (NZ), Expedia and CNN. Many of these brands were won from AD2ONE’S competitors.
nz
Digital Group Expands
5th August 2010
Ad2one Opens Auckland Office & Appoints New Zealand Country Manager.
Digital Group Expands Due to Strong Demand in New Zealand.
Global digital group, AD2ONE has responded to strong demand for its digital advertising sales services in New Zealand by opening a new office in Auckland this week. It is the firm’s sixth international city location and follows the opening of its Melbourne office last year and its Singapore office in 2008. Lisa Ison, formerly of MSN New Zealand has been appointed as AD2ONE’s Country Manager to firmly establish its presence in New Zealand