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AD2ONE partners with Yum.sg
5th August 2010
Yum.sg, the most popular website focusing on restaurants in Singapore, has formed an exclusive partnership with digital sales agency AD2ONE, to generate advertising income from the more than 120,000 visitors it receives every month.
Yum.sg is an online guide to restaurants in Singapore, and the site delivers 420,000 page views and reaches 120,000 visitors each month. In a recent survey, 82% of its visitors say they dine in restaurants at least once a week. Besides regular banner advertising, Yum.sg also offers custom solutions to advertisers like advertorials, featured listings for events or promotions, integrated micro-sites, and contests.
“Yum.sg differentiates ourselves by focusing solely on restaurants – no street or hawker food, pubs or nightclubs”, explained Daniel Chan, Vice President of Business Development. “In addition to user contributed reviews, we also have a strong editorial team that produces professionally written content for our site,” continued Mr. Chan.
“We are bringing to market in Singapore, a way for advertisers to reach a young, professional audience, with high disposable income, already searching for ways to spend on entertainment and experiences”, said Jason Ling, General Manager of AD2ONE, “The Yum.sg brand will be an exciting addition to, and further strengthens our portfolio of premium sites in Singapore and Asia.”